Essays

There was once a time when people looked forward to the lazy evenings. They had a simple choice of programmes on Door-darshan. It was entirely apothem — to watch or not to watch the selected presentations.

Today, the Satellite and Cable Television has stormed the media world of information and entertainment. This fast and sudden change is a welcome surprise. Interestingly, now, the people "don't know what to watch and what not to watch.

The cable television has entered our homes and is there to stay. Today, television has emerged as a new frontier in international relations beit economic, political or cultural.

It has acquired a great significance as it provided enormous opportunities of knowing the 'latest’ and the 'best' world over. The round the clock news, music, entertainment, sports and information channels are the desired visual delights.

The Satellite network has made us reach far ingenerating enormous amount of information. STAR Television (Satellite Television Asia Region), has its diversified channels. The news on BBC channel is eagerly awaited.

Sadly enough the Doordarshan coverage is immediate satisfying as compared to the latest, immediate and in-depth news analysis on BBC service. The non-stop Music Television, MTV, hits out at the latest top numbers, videos and once upon a time oldie-goodies.

Sports Channel, Star Sports and ESPN cover the line presentation of almost every event anywhere in the world. STAR WORLD with its Santa Barbara, The Bold and The Beautiful, Riviera, Remington Steele, Hill Street Blues, The Wonder Years, Talks shows and movies etc. hold the viewers' attention.

The Zee TV and AajTak have also revolutionized the communication scenes in the country. The whole set up is a threat to the Dobrdarshan.

Today, undoubtedly, there is enormous variety and choices for TV viewers. It is a frenzied maze of switching channels.

 Moreover, with the satellites and dish antennas it is no more possible or desirable to check the flow of information and entertainment from the Neighboring countries.

Doordarshan had better pull up its socks and bring about extensive changes' in its programmes and presentations to level with the performances called for. The cable boom has presented a variety to satisfy the viewers who believe that change is the spice of life.