12th Class Business Studies Directing

  • question_answer 21)
    Discuss Maslow's need Hierarchy theory of motivation.

    Answer:

    Maslow's need Hierarchy Theory of Motivation Motivation is a psychological term and the needs of in employee plays an important role in motivation. In order to study motivation various researchers developed theories on them. Among them Abraham Maslow's need Hierarchy theory is considered of worth. As per him, their exists a Hierarchy of five needs these are (i) Basic Physiological Needs These needs are most basic in the hierarchy and corresponds to primary needs.    Food, clothing shelter are a few examples of this type of need. Basic salary helps to fulfill these needs. (ii) Safety/Security Needs When the basic needs satisfied, people start thinking of future. These needs provide security and protection from physical and emotional harm in coming future e.g., job security, pension plans etc. (iii) Affiliation/Belonging Need These needs refer to human feeling of belongingness. We all as human beings                 look forward to being accepted in the society e.g., friendship. (iv) Esteem Needs These include factors such as self-respect, autonomous status, attention. An individual wants a respect and recognition from others in this need. (v) Self-actualisation Needs It is the highest level of need in the hierarchy. It refers to the drive to become what one is capable of becoming. The needs include growth self-fulfillment and achievement of goals etc.


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