| Direction: In the following passage some words have been deleted. Fill in the blanks with the help of the alternatives given. Select the most appropriate option for each blank. |
| Students of marketing know that the term Unique Selling Proposition, or USP was developed in the |
| 1940s in the United States. USP is (7) as the true value (8) a firm. At the' core off9) successful business, there is (10) a value proposition, something (11) promoters and the managers are proud of. |
A) even
B) always
C) ready
D) one
Correct Answer: B
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