Answer:
Four cultural consequences of globalisation: (i) It leads to the rise of a uniform culture or what is called cultural homogenisation. What we have in the name of a global culture is the imposition of western culture on the rest of world. (ii) Western culture affects the rest of the world. The popularity of a burger or blue jeans has a lot to do with the powerful influence of the American way of life. (iii) The culture of the politically and economically dominant society leaves it simprints on a less powerful society. (iv) With the rise of ?McDonaldization? of the world, with cultures seeking to buy into the dominant American dream. This is not only dangerous for the poor countries but also for the whole humanity, for it leads to shrinking of the rich cultural heritage of the entire globe.
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