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12th Class Business Studies Marketing Question Bank Topic - 1 MCQs - Marketing

  • question_answer
    Raghav Limited is offering a tour & travel package for 10 worldwide destinations with a free insurance on the bookings for the month of June, 2021. Which feature of marketing is being described in the above lines?

    A) Needs and wants

    B) Creating a market offering

    C) Customer value

    D) Exchange mechanism

    Correct Answer: C

    Solution :

    [c] Explanation: The feature of marketing that describes the perception of what a product or service is worth to a customer versus the possible alternatives is customer value.


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