question_answer 1)
............is the very essence of marketing.
A)
Research done
clear
B)
Customer focus done
clear
C)
Demand done
clear
D)
None of these done
clear
View Solution play_arrow
question_answer 2)
Which concept of marketing is/are customer oriented?
A)
Old concept of marketing done
clear
B)
Modern concept of marketing done
clear
C)
Entity concept of business done
clear
D)
All of the above done
clear
View Solution play_arrow
question_answer 3)
Modem concept of marketing consists of
A)
Responsibility done
clear
B)
decision done
clear
C)
Coordination done
clear
D)
All of these done
clear
View Solution play_arrow
question_answer 4)
Marketing is often considered synonymous with
A)
Selling done
clear
B)
advertising done
clear
C)
Sales promotion done
clear
D)
All of these done
clear
View Solution play_arrow
question_answer 5)
Marketing is
A)
Qualitative process done
clear
B)
Logical process done
clear
C)
Mathematical process done
clear
D)
Managerial process done
clear
View Solution play_arrow
question_answer 6)
Match the following
List I List II A. Product concept 1. Marketing myopia B. Production concept 2. Mass production and distribution C. Marketing concept 3. Customer satisfaction D. Societal marketing concept 4. Ethical marketing practices
Codes
A)
A\[\to \]1, B\[\to \]2, C\[\to \]3, D\[\to \]4 done
clear
B)
A\[\to \]2, B\[\to \]3, C\[\to \]4, D\[\to \]1 done
clear
C)
A\[\to \]4, B\[\to \]1, C\[\to \]2, D\[\to \]3 done
clear
D)
A\[\to \]4, B\[\to \]3, C\[\to \]2, D\[\to \]1 done
clear
View Solution play_arrow
question_answer 7)
Of the following, the statement that best expresses the basic idea behind the marketing concepts is
A)
Produce the best possible product done
clear
B)
Produce the cheapest possible product done
clear
C)
Try to reduce the cost of marketing done
clear
D)
Keep the consumer foremost in mine done
clear
View Solution play_arrow
question_answer 8)
The price of a product must be relevant to the
A)
Utility or satisfaction it delivers to buyers done
clear
B)
Amount of profit the sellers can obtain done
clear
C)
Availability of substitutes done
clear
D)
None of the above done
clear
View Solution play_arrow
question_answer 9)
The concept of modern marketing puts at the beginning and end of the marketing cycle.
A)
Sellers done
clear
B)
Buyers done
clear
C)
Producers done
clear
D)
Retailers done
clear
View Solution play_arrow
question_answer 10)
......... is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives.
A)
Marketing done
clear
B)
Selling done
clear
C)
Advertising done
clear
D)
Planning done
clear
View Solution play_arrow
question_answer 11)
The first objective in marketing is
A)
Brainstorming done
clear
B)
Discovering the needs of perspective consumers done
clear
C)
Promotion of product to make consumers aware of its existence done
clear
D)
None of the above done
clear
View Solution play_arrow
question_answer 12)
According to the societal marketing concept, who is most important in deciding what needs and wants are good for consumers in the long-run?
A)
The organisation itself done
clear
B)
The individual consumers done
clear
C)
Regulatory bodies done
clear
D)
None of the above done
clear
View Solution play_arrow
question_answer 13)
Match the following
List I (Concepts of Marketing) List II (Features) A. Exchange concept 1. The company has to aggressively promote and push its products B. Production concept 2. It holds that exchange of a product between seller and the buyer is the central idea of marketing C. Product concept 3. Marketing can be managed by managing Production D. Sales concept 4. It tries to achieve marketing success through product attributes
Codes
A)
A\[\to \]4, B\[\to \]3, C\[\to \]2, D\[\to \]1 done
clear
B)
A\[\to \]2, B\[\to \]3, C\[\to \]4, D\[\to \]1 done
clear
C)
A\[\to \]3, B\[\to \]2, C\[\to \]4, D\[\to \]1 done
clear
D)
A\[\to \]4, B\[\to \]1, C\[\to \]2, D\[\to \]3 done
clear
View Solution play_arrow
question_answer 14)
Conditions necessary for exchange are
A)
atleast two parties must be involved done
clear
B)
each party must have something that interests the other done
clear
C)
each party must be in a position to communicate and deliver the product done
clear
D)
All of the above done
clear
View Solution play_arrow
question_answer 15)
Which of the following statements is true about production era?
A)
Supply creates its own demand done
clear
B)
Consumer is king done
clear
C)
Focus only on selling products to consumers done
clear
D)
None of the above done
clear
View Solution play_arrow
question_answer 16)
........... places the customer at the beginning as well as at the end of the business cycle.
A)
Functional integration done
clear
B)
Customer orientation done
clear
C)
Marketing myopia done
clear
D)
None of the above done
clear
View Solution play_arrow
question_answer 17)
Match the following
List I (Eras of Marketing) List II (Features) A. Production era 1. Marketers focused their efforts only on selling their products to the customers B. Sales era 2. It calls upon the marketers to build social, ethical and environmental considerations into marketing Process C. Marketing era 3. Companies focused on mere manufacturing Processes D. Societal marketing era 4. It focused on setting their products
Codes
A)
A\[\to \]3, B\[\to \]1, C\[\to \]4, D\[\to \]2 done
clear
B)
A\[\to \]4, B\[\to \]1, C\[\to \]2, D\[\to \]3 done
clear
C)
A\[\to \]2, B\[\to \]3, C\[\to \]1, D\[\to \]4 done
clear
D)
A\[\to \]2, B\[\to \]3, C\[\to \]4, D\[\to \]1 done
clear
View Solution play_arrow
question_answer 18)
........occurs when a marketer is excessively pre-occupied with product development, manufacturing or selling and ignores customer needs, wants and interests.
A)
Customisation done
clear
B)
Target marketing done
clear
C)
Marketing myopia done
clear
D)
None of the above done
clear
View Solution play_arrow
question_answer 19)
......... is/are the ways to overcome marketing myopia.
A)
Be customer led not product oriented done
clear
B)
Market orientation should be permitted through out the organisation done
clear
C)
Managers need to be proactive and visionary done
clear
D)
All of the above done
clear
View Solution play_arrow
question_answer 20)
A product can be a/an
A)
good done
clear
B)
service done
clear
C)
Idea done
clear
D)
All of these done
clear
View Solution play_arrow
question_answer 21)
Arrange the following elements of marketing in their correct order I. Planning II. Strategy III. Tactics IV. Research
A)
Codes I, II, III, IV done
clear
B)
IV, II, I, III done
clear
C)
II, III, IV, I done
clear
D)
III, II, I, IV done
clear
View Solution play_arrow
question_answer 22)
In marketing, selling and buying would be called the
A)
Primary function done
clear
B)
secondary function done
clear
C)
Exchange function done
clear
D)
profit function done
clear
View Solution play_arrow
question_answer 23)
The ......... is the idea that an organisation should seek to satisfy the wants of customers, while also trying to achieve the organisations goals.
A)
concept of synergy done
clear
B)
Marketing concept done
clear
C)
Selling concept done
clear
D)
None of the above done
clear
View Solution play_arrow
question_answer 24)
Standardisation mean product uniformity in terms of
A)
Quantity done
clear
B)
quality done
clear
C)
Both and done
clear
D)
Neither nor done
clear
View Solution play_arrow
question_answer 25)
Of the following, the item that is most likely to be a shopping good to most people is
A)
a TV set done
clear
B)
health food done
clear
C)
Toothpaste done
clear
D)
None of these done
clear
View Solution play_arrow
question_answer 26)
Goods purchased by individuals for their own personal use rather than for business or industrial use is called.................
A)
Convenience goods done
clear
B)
capital goods done
clear
C)
Consumer goods done
clear
D)
none of the above done
clear
View Solution play_arrow
question_answer 27)
Match the following
List I List II A. Re-marketing 1. ........... involves the creation of place utility B. Customer satisfaction 2.
.interest in a stable or declining product or service C. Transporting 3. Marketers must focus on customer needs and wants to ensure D. Storing 4.
..create time utility because marketers after maintain excessive inventories
Codes
A)
A\[\to \]4, B\[\to \]3, C\[\to \]2, D\[\to \]1 done
clear
B)
A\[\to \]3, B\[\to \]4, C\[\to \]1, D\[\to \]2 done
clear
C)
A\[\to \]2, B\[\to \]3, C\[\to \]1, D\[\to \]4 done
clear
D)
A\[\to \]4, B\[\to \]3, C\[\to \]1, D\[\to \]2 done
clear
View Solution play_arrow
question_answer 28)
Match the following
List I (Classifications of Products) List II (Explanations) A. Consumer product 1. Products which are designed for use by ultimate consumers or households. B. Durable product 2. Product which a consumer usually purchase frequently immediately and with minimum effort. C. Convenience product 3. Products with unique characteristics and/or brand identification for which a significant group of buyers are habitually willing to make a special purchasing effect D. Speciality product 4. Products which normally survive many use
Codes
A)
A\[\to \]1, B\[\to \]2, C\[\to \]3, D\[\to \]4 done
clear
B)
A\[\to \]1, B\[\to \]4, C\[\to \]2, D\[\to \]3 done
clear
C)
A\[\to \]2, B\[\to \]1, C\[\to \]3, D\[\to \]4 done
clear
D)
A\[\to \]4, B\[\to \]3, C\[\to \]2, D\[\to \]1 done
clear
View Solution play_arrow
question_answer 29)
.............. is the term that describes the actions, a person takes in purchasing and using products and services.
A)
Consumer behaviour done
clear
B)
Consumer management done
clear
C)
Consumer sovereignty done
clear
D)
None of the above done
clear
View Solution play_arrow
question_answer 30)
How do you distinguish marketing and selling?
A)
They are one and same done
clear
B)
Marketing is a part of selling done
clear
C)
Selling is a part of marketing done
clear
D)
None of the above done
clear
View Solution play_arrow
question_answer 31)
State which one is not a function of marketing?
A)
Identification of customer needsand wants done
clear
B)
Product planning and development done
clear
C)
Guiding the funding agencies done
clear
D)
Communicating done
clear
View Solution play_arrow
question_answer 32)
Under which concept customer remain focussed?
A)
Product done
clear
B)
Production done
clear
C)
Selling done
clear
D)
Marketing done
clear
View Solution play_arrow
question_answer 33)
Segmenting, targeting and positioning is a part of
A)
Marketing plan done
clear
B)
marketing strategy done
clear
C)
Both and done
clear
D)
Neither nor done
clear
View Solution play_arrow
question_answer 34)
Marketing adds value to the product by performing following functions.
A)
Buying and selling done
clear
B)
Transporting done
clear
C)
Storing done
clear
D)
All of these done
clear
View Solution play_arrow
question_answer 35)
............ Reduce the demand for a product or service and a temporary or permanent basis.
A)
Counter marketing done
clear
B)
Mega marketing done
clear
C)
Demarketing done
clear
D)
None of the above done
clear
View Solution play_arrow
question_answer 36)
What is standardisation?
A)
Characteristics of product done
clear
B)
Pricing of product done
clear
C)
Marketing of product done
clear
D)
None of the above done
clear
View Solution play_arrow
question_answer 37)
Convenience goods are those which are
A)
Consumed easily done
clear
B)
Distributed easily done
clear
C)
Purchased frequently done
clear
D)
None of the above done
clear
View Solution play_arrow
question_answer 38)
Grading is an important process in the functions of
A)
standardization done
clear
B)
specialisation done
clear
C)
Both and done
clear
D)
Neither nor done
clear
View Solution play_arrow
question_answer 39)
The societal marketing concept is most closely related to
A)
Societal interest done
clear
B)
political interest done
clear
C)
Marketing interest done
clear
D)
none of the above done
clear
View Solution play_arrow
question_answer 40)
Myopia means
A)
short- sightedness done
clear
B)
far-sightedness done
clear
C)
Proactive done
clear
D)
None of the above done
clear
View Solution play_arrow
question_answer 41)
Match the following
List I (Concepts) List II (Meanings) A. Marketing 1. State of felt deprivation of some basic satisfaction in a person B. Needs 2. The systematic gathering, recording and analysing of marketing data C. Marketing research 3. All or a particular combination of activities a firm uses in marketing its products D. Marketing mix 4. The performance of business activities that direct the flow of goods and services from producer to consumes
Codes
A)
A\[\to \]4, B\[\to \]3, C\[\to \]2, D\[\to \]1 done
clear
B)
A\[\to \]2, B\[\to \]3, C\[\to \]4, D\[\to \]1 done
clear
C)
A\[\to \]3, B\[\to \]2, C\[\to \]4, D\[\to \]1 done
clear
D)
A\[\to \]4, B\[\to \]1, C\[\to \]2, D\[\to \]3 done
clear
View Solution play_arrow
question_answer 42)
Marketing concept is based on the belief that
A)
The companys planning and operations are customer oriented done
clear
B)
The goals of the company should be profitable sales volume and not just volume done
clear
C)
All the marketing activities need not be coordinated effectively done
clear
D)
Both and done
clear
View Solution play_arrow
question_answer 43)
Organisations must strive to alter, adopt and develop their products to keep pace with ever changing customer preferences and desire. This is important feature of
A)
Marketing concept done
clear
B)
exchange concept done
clear
C)
Production concept done
clear
D)
none of the above done
clear
View Solution play_arrow
question_answer 44)
The marketing concept seeks support from
A)
Top management done
clear
B)
Manager and staff at all levels done
clear
C)
Both and done
clear
D)
Neither nor done
clear
View Solution play_arrow
question_answer 45)
Exchange concept covers.
A)
distribution aspect done
clear
B)
price mechanism done
clear
C)
Generation of value satisfaction done
clear
D)
Both and done
clear
View Solution play_arrow
question_answer 46)
Which of the following is/ not correctly matched?
A)
State of felt deprivation of some basic satisfaction in a person-Needs done
clear
B)
It is something that is viewed as being capable of satisfying a need or want-Demand done
clear
C)
The systematic gathering, recording and analysing of marketing data- Marketing research done
clear
D)
All of the above done
clear
View Solution play_arrow
question_answer 47)
Marketing concept involves following ideas force in a company
A)
Marketing department becomes the main management force in a company. done
clear
B)
The company becomes completely consumer oriented done
clear
C)
Both and done
clear
D)
Neither nor done
clear
View Solution play_arrow
question_answer 48)
Marketing deals with ......... and meeting human and social needs.
A)
identifying ( done
clear
B)
b) rejecting done
clear
C)
Both and done
clear
D)
None of the above done
clear
View Solution play_arrow
question_answer 49)
The marketing concept is a customer orientation backed by integrated marketing aimed at generating customer satisfaction as the key to satisfying organisational goals Who said it?
A)
P Kataler done
clear
B)
Kotler done
clear
C)
LG Peter done
clear
D)
None of these done
clear
View Solution play_arrow
question_answer 50)
Which is not the concept of marketing?
A)
Capital budgeting done
clear
B)
Market strategy done
clear
C)
Market dominance done
clear
D)
Market research done
clear
View Solution play_arrow
question_answer 51)
The major instruments of marketing in the hands of management are
A)
Product done
clear
B)
promotion done
clear
C)
Price done
clear
D)
All of these done
clear
View Solution play_arrow
question_answer 52)
The........... is the idea that an organisation should seek to satisfy the wants of consumers, while also trying to achieve the organisations goals.
A)
Selling concept done
clear
B)
production concept done
clear
C)
Marketing concept done
clear
D)
none of the above done
clear
View Solution play_arrow
question_answer 53)
Which one of the following element is not in the marketing mix?
A)
Price done
clear
B)
Product done
clear
C)
Storage done
clear
D)
Promotion done
clear
View Solution play_arrow
question_answer 54)
The purpose of promotion is to
A)
Get the product to ultimate consumer done
clear
B)
Stimulate demand done
clear
C)
Create supply done
clear
D)
Increase employment done
clear
View Solution play_arrow
question_answer 55)
Marketing mix means
A)
Combination of fair input done
clear
B)
Combination of discipline done
clear
C)
Combination of process done
clear
D)
None of the above done
clear
View Solution play_arrow
question_answer 56)
What is product line?
A)
Group of different product done
clear
B)
More than one product done
clear
C)
Different brand done
clear
D)
All of the above done
clear
View Solution play_arrow
question_answer 57)
The concept of marketing mix involves a deliberate and careful choice of organisation, product price promotion and place strategies and
A)
Policies done
clear
B)
concept done
clear
C)
Planning done
clear
D)
All of the above done
clear
View Solution play_arrow
question_answer 58)
Which one of the following is not controllable variable of marketing management?
A)
Environment done
clear
B)
Competition done
clear
C)
Consumer done
clear
D)
All of these done
clear
View Solution play_arrow
question_answer 59)
Marketing mix involves
A)
Product mix done
clear
B)
promotional mix done
clear
C)
service mix done
clear
D)
All of the above done
clear
View Solution play_arrow
question_answer 60)
The choice of marketing mix depends upon
A)
The marketing environment of the organisation done
clear
B)
Marketing objectives done
clear
C)
Marketing organisation structure and information system done
clear
D)
All of the above done
clear
View Solution play_arrow
question_answer 61)
Promotion mix is the particular combination of promotional tools used by a company to ................with its audiences.
A)
plan done
clear
B)
communicate done
clear
C)
decide done
clear
D)
None of the above done
clear
View Solution play_arrow
question_answer 62)
Match the following
List I (Promotion Mix Tools) List II (Sources of Message) A. Personal selling 1. Telemarketing B. Publicity 2. News stories C. Sales promotion 3. Trade shows D. Advertising 4. Bill board ads
Codes
A)
A\[\to \]1, B\[\to \]2, C\[\to \]3, D\[\to \]4 done
clear
B)
A\[\to \]2, B\[\to \]1, C\[\to \]4, D\[\to \]3 done
clear
C)
A\[\to \]3, B\[\to \]1, C\[\to \]2, D\[\to \]4 done
clear
D)
A\[\to \]4, B\[\to \]3, C\[\to \]2, D\[\to \]1 done
clear
View Solution play_arrow
question_answer 63)
Packaging is sub-element of
A)
Product done
clear
B)
price done
clear
C)
Promotion done
clear
D)
distribution done
clear
View Solution play_arrow
question_answer 64)
Warehousing is the sub-elements of
A)
Distribution done
clear
B)
product done
clear
C)
Promotion done
clear
D)
None of these done
clear
View Solution play_arrow
question_answer 65)
Who first described mix in terms of the four Ps?
A)
Niel H Bordon done
clear
B)
Mc Carthy done
clear
C)
James Culliten done
clear
D)
None of the above done
clear
View Solution play_arrow
question_answer 66)
Among the four Ps of marketing, place includes
A)
types of intermediaries done
clear
B)
public relation done
clear
C)
location of cutlets done
clear
D)
Both and done
clear
View Solution play_arrow
question_answer 67)
Environmental variables or non-controllable variables of marketing are
A)
Competition done
clear
B)
Consumer done
clear
C)
Government of the land done
clear
D)
All of the above done
clear
View Solution play_arrow
question_answer 68)
Promotion media are the various vehicles that corporation can use to carry their promotion.
A)
Audience done
clear
B)
managers done
clear
C)
Owners done
clear
D)
None of these done
clear
View Solution play_arrow
question_answer 69)
Which of the following will lead to change in the marketing mix of a product?
A)
Change in corporate/competitive strategy of the firm done
clear
B)
Change in the organisation or resource level of the firm done
clear
C)
Change in the product lines of the firm done
clear
D)
All of the above done
clear
View Solution play_arrow
question_answer 70)
A jobber is an example of
A)
Intermediaries done
clear
B)
supplier done
clear
C)
Customers done
clear
D)
None of the above done
clear
View Solution play_arrow
question_answer 71)
Business markets are part of the companys
A)
Micro environment done
clear
B)
macro environment done
clear
C)
Political environment done
clear
D)
legal environment done
clear
View Solution play_arrow
question_answer 72)
Today companies have to manage relations with their................. In order to ensure timely supplies and meet customers requirement.
A)
Competitors done
clear
B)
suppliers done
clear
C)
Customers done
clear
D)
All of these done
clear
View Solution play_arrow
question_answer 73)
............. Are the first link in entire supply chain of the company?
A)
Customers done
clear
B)
Suppliers done
clear
C)
Competitors done
clear
D)
None of these done
clear
View Solution play_arrow
question_answer 74)
Generally market can be divided into ........categories. I. Consumer market, business market. II. Resellers market, government market. Which of the statements given above is/are correct?
A)
Only I done
clear
B)
Only II done
clear
C)
Both I and II done
clear
D)
neither I nor II done
clear
View Solution play_arrow
question_answer 75)
Demographics include I. Size II. Density, location III. Gender composition, age structure IV. Social class Which of the options given above is/are correct?
A)
I, II and III done
clear
B)
I and II done
clear
C)
Only II done
clear
D)
All of these done
clear
View Solution play_arrow
question_answer 76)
Consider the following statements. I. Assembling and managing the marketing mix is the crux of the marketing task. II. Assembling the marketing mix is a continuous task. Which of the statements given above is/are correct?
A)
Only I done
clear
B)
Only II done
clear
C)
Both I and II done
clear
D)
None of these done
clear
View Solution play_arrow
question_answer 77)
The market environment consist
A)
socio-economic done
clear
B)
competition done
clear
C)
Technology done
clear
D)
All of the above done
clear
View Solution play_arrow
question_answer 78)
Which of the following steps are not involved in the environmental scanning?
A)
Analysis of the decision done
clear
B)
Identification of key decision factors done
clear
C)
Analysis of each of the key variable separately done
clear
D)
None of the above done
clear
View Solution play_arrow
question_answer 79)
Marketing environment consists of
A)
Set of interacting forces done
clear
B)
External forces done
clear
C)
Internal forces done
clear
D)
None of the above done
clear
View Solution play_arrow
question_answer 80)
What is market environment?
A)
Micro environment done
clear
B)
Macro environment done
clear
C)
Cultural environment done
clear
D)
Both and done
clear
View Solution play_arrow
question_answer 81)
Sub-division of marketing is called
A)
Market segmentation done
clear
B)
Allocation of marketing done
clear
C)
Division of marketing done
clear
D)
None of the above done
clear
View Solution play_arrow
question_answer 82)
Which one of the following is not controllable variable of marketing management?
A)
Cultural environment done
clear
B)
Psychological environment done
clear
C)
Social environment done
clear
D)
Competitive environment done
clear
View Solution play_arrow
question_answer 83)
Match the following
List I List II A. Market expansion 1. To call on prospective customers B. Call in marketing 2. Market research C. Market survey 3. Targeting more areas D. Bank marketing 4. Selling bank's product and services
Codes
A)
A\[\to \]3, B\[\to \]1, C\[\to \]2, D\[\to \]4 done
clear
B)
A\[\to \]1, B\[\to \]2, C\[\to \]3, D\[\to \]4 done
clear
C)
A\[\to \]2, B\[\to \]3, C\[\to \]4, D\[\to \]1 done
clear
D)
A\[\to \]3, B\[\to \]4, C\[\to \]1, D\[\to \]2 done
clear
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question_answer 84)
The need or want for a particular product becomes a demand, when
A)
the product/service is available done
clear
B)
it is backed by buying power done
clear
C)
a product represents that particular need done
clear
D)
All of the above done
clear
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question_answer 85)
The rural marketing is not required because
A)
rural people do not understand marketing done
clear
B)
it is not practical from the cost point of view done
clear
C)
it is sheer wastage of time done
clear
D)
None of the above done
clear
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question_answer 86)
All of the following statements are true except
A)
It costs more to get a new customer than to keep an existing one done
clear
B)
Marketers that can retain more customers by satisfying them better than competitors will have profitable products in the long-run not just the short-run. done
clear
C)
A product will low brand loyalty will have a higher lifetime customer value than a product with high brand loyalty done
clear
D)
Marketing managers will have to focus on the relationship between the organisation and the customer as the end result of a successful marketing strategy done
clear
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question_answer 87)
Marketing can be viewed as an activity that takes the basic physical characteristics of a product, adds value to it and makes it attractive targeted segments of the buying population. This value added activity could be
A)
Brand done
clear
B)
customer service done
clear
C)
Packaging done
clear
D)
All of the above done
clear
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question_answer 88)
Traditional marketing focused on.............. While todays marketers must focus on .......... as the end result of a successful marketing strategy.
A)
Transactions, relationships done
clear
B)
Customer, profits done
clear
C)
Profits, products done
clear
D)
Relationships, transactions done
clear
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question_answer 89)
All of the following are true regarding marketing except
A)
Only those, who work in the traditional marketing department are charged with performing marketing activities done
clear
B)
Any individual inside of an organisation, who can potentially win or lose customers is in marketing done
clear
C)
Marketing is involved whenever individuals or organisations have a choice to make done
clear
D)
Any set of activities attempting to influence consumer choice is marketing done
clear
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question_answer 90)
The marketing concept embraces the notion of being
A)
Customer focused done
clear
B)
Competition focused done
clear
C)
Profitable done
clear
D)
All of the above done
clear
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question_answer 91)
The marketing managers internal interactions include all of the following except
A)
Sales done
clear
B)
Finance done
clear
C)
Suppliers done
clear
D)
Public relations done
clear
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question_answer 92)
Match the following
List I List II A. Method of market monitoring 1. Finance B. Aim of successful marketing 2. Needs, wants and demands C. Basic concept of marketing 3. To monitor media outlets D. Blood of business 4. To increase sale, profit and output of sellers
Codes
A)
A\[\to \]1, B\[\to \]2, C\[\to \]3, D\[\to \]4 done
clear
B)
A\[\to \]3, B\[\to \]4, C\[\to \]2, D\[\to \]1 done
clear
C)
A\[\to \]4, B\[\to \]3, C\[\to \]2, D\[\to \]1 done
clear
D)
A\[\to \]2, B\[\to \]3, C\[\to \]1, D\[\to \]4 done
clear
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question_answer 93)
Which among the following come under facilitating category of marketing functions?
A)
Standardising and grading done
clear
B)
Standardising and grading, financing, risk taking, securing market information done
clear
C)
Both and done
clear
D)
Neither nor done
clear
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question_answer 94)
The exchange concept of marketing takes place between ............and...............
A)
Seller, buyer done
clear
B)
Customer, consumer done
clear
C)
Consumer, buyer done
clear
D)
Buyer, purchaser done
clear
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question_answer 95)
Marketing stresses on needs of the buyer, whereas selling stress on the need of
A)
Market done
clear
B)
seller done
clear
C)
Product done
clear
D)
consumer done
clear
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question_answer 96)
Social marketing concept is based upon.........
A)
Large target market with active buyers done
clear
B)
Customer satisfaction and customer welfare done
clear
C)
Realisation of maximum profit through service of society done
clear
D)
None of the above done
clear
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question_answer 97)
Global marketing is a result of
A)
Domestic charge done
clear
B)
privatisation done
clear
C)
Globalization done
clear
D)
All of the above done
clear
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question_answer 98)
Which of the following is/are objective(s) of marketing?
A)
Satisfying customers and increasing demand done
clear
B)
Creating goodwill for the organisation done
clear
C)
Providing better quality products done
clear
D)
All of the above done
clear
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question_answer 99)
Exchange concept of marketing deals with
A)
Exchange of products between sellers and buyers covering distribution and price aspects done
clear
B)
Mere appendage to production done
clear
C)
Achieving marketing success through product attributes done
clear
D)
Aggressively promote and push the products done
clear
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question_answer 100)
Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) Marketing management is the marketing concept in action. Reason (R) Marketing management involves planning, organising, directing and controlling of all marketing activities.
Codes
A)
Both A and R are true and R is the correct explanation of A. done
clear
B)
Both A and R are true, but R is not the correct explanation of A. done
clear
C)
A is true, but R is false. done
clear
D)
A is false, but R is true. done
clear
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question_answer 101)
Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) Selling is the heart of marketing. Reason (R) Marketing is wider in scope than selling.
Codes
A)
Both A and R are true and R is the correct explanation of A. done
clear
B)
Both A and R are true, but R is not the correct explanation of A. done
clear
C)
A is true, but R is false. done
clear
D)
A is false, but R is true. done
clear
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question_answer 102)
Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) A product may be both a consumer good and an industrial good at the same time. Reason (R) A product that is a convenience good to one person may be shopping good or speciality good to another person.
Codes
A)
Both A and R are true and R is the correct explanation of A. done
clear
B)
Both A and R are true, but R is not the correct explanation of A. done
clear
C)
A is true, but R is false. done
clear
D)
A is false, but R is true. done
clear
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question_answer 103)
Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) Standardising and grading mean the same thing. Reason (R) Standardising and grading are basic marketing functions, but while assigned grades attest the quality of products such as eggs, milk, wheat etc. standardising aims at maintenance of uniform size and quality standards.
Codes
A)
Both A and R are true and R is the correct explanation of A. done
clear
B)
Both A and R are true, but R is not the correct explanation of A. done
clear
C)
A is true, but R is false. done
clear
D)
A is false, but R is true. done
clear
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question_answer 104)
Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) Marketing adds value to the product by storing it from the time of its manufacture to the time it is neede Reason (R) It is place utility. In order to have value an item must be in the right place.
Codes
A)
Both A and R are true and R is the correct explanation of A. done
clear
B)
Both A and R are true, but R is not the correct explanation of A. done
clear
C)
A is true, but R is false. done
clear
D)
A is false, but R is true. done
clear
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question_answer 105)
Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) Customer becomes the focal point in marketing concept. Reason (R) In marketing concept, customer orientation places the customer at the beginning as well as at the end of the business cycle.
Codes
A)
Both A and R are true and R is the correct explanation of A. done
clear
B)
Both A and R are true, but R is not the correct explanation of A. done
clear
C)
A is true, but R is false. done
clear
D)
A is false, but R is true. done
clear
View Solution play_arrow
question_answer 106)
Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) Marketing mix is a mix of markets for optimum sales. Reason (R) Marketing mix cannotes four Ps-product, price, promotion and physical distribution of goods.
Codes
A)
Both A and R are true and R is the correct explanation of A. done
clear
B)
Both A and R are true, but R is not the correct explanation of A. done
clear
C)
A is true, but R is false. done
clear
D)
A is false, but R is true. done
clear
View Solution play_arrow
question_answer 107)
Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) Marketing mix refer to all or a particular combination of activities a firm uses in marketing its products. Reason (R) If consists of the product itself, channels of distribution, pricing and promotion and a firm must decide which combination of these elements will best acomplish its marketing objectives.
Codes
A)
Both A and R are true and R is the correct explanation of A. done
clear
B)
Both A and R are true, but R is not the correct explanation of A. done
clear
C)
A is true, but R is false. done
clear
D)
A is false, but R is true. done
clear
View Solution play_arrow
question_answer 108)
Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) Technological advancement in the transportation industry has helped in bringing markets closer Reason (R) With the advancement in technology, manufacture can deliver their products to retailers and wholesaler more quickly and in cost effective manner.
Codes
A)
Both A and R are true and R is the correct explanation of A. done
clear
B)
Both A and R are true, but R is not the correct explanation of A. done
clear
C)
A is true, but R is false. done
clear
D)
A is false, but R is true. done
clear
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question_answer 109)
Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) Customer is the centre point of marketing concept. Reason (R) Customer orientation is called as the pillar of marketing concept.
Codes
A)
Both A and R are true and R is the correct explanation of A. done
clear
B)
Both A and R are true, but R is not the correct explanation of A. done
clear
C)
A is true, but R is false. done
clear
D)
A is false, but R is true. done
clear
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question_answer 110)
Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) The marketing concept is a way of thinking or a management philosophy that affects most efforts of the organisation. Reason (R) Marketing concept is based on product orientation.
Codes
A)
Both A and R are true and R is the correct explanation of A. done
clear
B)
Both A and R are true, but R is not the correct explanation of A. done
clear
C)
A is true, but R is false. done
clear
D)
A is false, but R is true. done
clear
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question_answer 111)
Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) The Electronic Media has a strong impact on consumers behaviour in India. Reason (R) Moat of the Indian consumers take their decision with the help of Electronic Media.
Codes
A)
Both A and R are true and R is the correct explanation of A. done
clear
B)
Both A and R are true, but R is not the correct explanation of A. done
clear
C)
A is true, but R is false. done
clear
D)
A is false, but R is true. done
clear
View Solution play_arrow