| Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? |
| Assertion (A) Desire competition is generally very high in countries characterised by limited disposable incomes. |
| Reason (R) In competitive world the firms has to compete, not only the other firms which market the same or similar products, but also all those who compete for the discretionary income of the consumer. |
A) Both A and R are true and R is the correct explanation of A.
B) Both A and R are true, but R is not the correct explanation of A.
C) A is true, but R is false.
D) A is false, but R is true.
Correct Answer: B
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