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12th Class Business Studies Marketing Question Bank Marketing (Long)

  • question_answer
    ‘Various tool of communication are used by the marketers to promote their products.’ Answer the following questions:
    (a) Why do companies use all tools at the same time?
    (b) Name and explain the most commonly used non-personal tool of promotion which is paid for by the marketer.
    (c) Which tool of promotion will primarily be used for the following:
    (i) To promote or protect a company’s image or its individual products;
    (ii) An existing product meant for mass usage by literate people;
    (iii)) To introduce a new product to a particular class of people through door-to-door visits.
     [CBSE Sample Paper 2012]

    Answer:



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