12th Class
Business Studies
Marketing
Question Bank
Marketing (Long)
question_answer
Spark Industry has the following marketing strategy: Instead of trying to Market what is the easiest for us to make, we must try to find out what the consumer is willing to buy. We must apply our creativeness more intelligently to people rather than products. Discuss the concept of marketing followed by the Smart Industry? [HOTS]
Or
Amar is engaged in manufacturing of refrigerators. He surveyed the market and found that customers need a refrigerator with a separate provision of water cooler in it. He decided and launched the same refrigerate in the market. Identify and explain the marketing philosophy involved. [CBSE Delhi Comptt. 2012]
