| Case Study 5 |
| Sanjeev and Rajeev are two friends. They are arguing on channel of distribution. Sanjeev claims that wholesalers are of no use and must be eliminated from chain of distribution. But Rajeev opines that wholesalers play a significant role in distribution. He claims that wholesaler provides many facilities to manufacturers and retailers. Rajeev is not convinced. He feels that middlemen only add to cost and hence goods should reach from manufacturer t final consumer directly. |
| Q.2 Mention two services that wholesalers provide to manufacturers. |
Answer:
Ans. Availability of goods in lesser quantity, Grant of credit
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