question_answer

The revolutionary, 'Billion-litre idea' and execution of the world's largest dairy-agricultural development programme, 'Operation Flood' transformed India from a nation with potential in the dairy industry to a nation with massive production of milk and dairy products.

Operation Flood is the programme initiated by the National Dairy Development Board to speed up "the White Revolution." It created a national milk grid linking producers throughout India with consumers in over 700 towns and cities, reducing seasonal and regional price variations while ensuring that the producer gets a major share of the price, consumers pay, by cutting out middlemen.

The bedrock of Operation Flood that made the White Revolution a success, was village milk producers' cooperatives, which procured milk and provided inputs and services, making mode management and technology available to members.

—Blog, MBA Universe

Operation Flood was initiated in:

A) 1965

B) 1966

C) 1967

D) 1968