Banking Marketing Aptitude Sales Promotion Question Bank

done Promotional Mix Total Questions - 42

• question_answer1)
  Which of the following is not required in a good salesperson?                                           [SBI Ass. Clerk 2012]
  A)
  Sympathetic approach done clear
  B)
  Good communication skills done clear
  C)
  Courteous nature       done clear
  D)
  Persuasion Skills done clear
  E)
  Perseverance         done clear
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• question_answer2)
  Good communication helps in ?
  A)
  Improved customer service done clear
  B)
  Reduced sales done clear
  C)
  Improved brand images done clear
  D)
  More market share done clear
  E)
  Better customer profile   done clear
  View Solution play_arrow

• question_answer3)
  The most common source for leads generation for any company is ?
  A)
  House Magazines done clear
  B)
  Audit guidelines done clear
  C)
  Yellow pages                        done clear
  D)
  Dictionary done clear
  E)
  Vision document  done clear
  View Solution play_arrow

• question_answer4)
  The concept of selling is different from marketing and aims at profit maximization through ?
  A)
  Increasing sales volume of quality products done clear
  B)
  Customer satisfaction done clear
  C)
  Solution of customer problems done clear
  D)
  Satisfaction of customer needs done clear
  E)
  Innovation and market research done clear
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• question_answer5)
  Mass communication with customers or potential customers, usually through paid public media is known as ?
  A)
  Publicity      done clear
  B)
  Sales promotion done clear
  C)
  Advertising   done clear
  D)
  Public Relations done clear
  E)
  Brand Building done clear
  View Solution play_arrow

• question_answer6)
  A "call" means. [SBI Ass. (clerk 2012]
  A)
  An Internet terminology    done clear
  B)
  Contacting a prospective customer done clear
  C)
  Visiting a call center done clear
  D)
  Attending to a complaint done clear
  E)
  Websites        done clear
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• question_answer7)
  An audio or video advertising announcement, usually presented on television, radio or in a movie theatre is called ?
  A)
  Publicity done clear
  B)
  Creative done clear
  C)
  Banner        done clear
  D)
  Sponsorship done clear
  E)
  Commercial  done clear
  View Solution play_arrow

• question_answer8)
  The performance of a sales person depends on ?
  A)
  Ability and willingness of the sales person done clear
  B)
  Incentives paid  done clear
  C)
  Size of the sales team done clear
  D)
  Team leader?s attitude done clear
  E)
  High aggressive nature done clear
  View Solution play_arrow

• question_answer9)
  The best promotional tools in any marketing is ?
  A)
  Pamphlets    done clear
  B)
  Newsletters done clear
  C)
  Word-of-mouth publicity done clear
  D)
  Regional advertisement done clear
  E)
  Viral marketing        done clear
  View Solution play_arrow

• question_answer10)
  Market Information means ?
  A)
  Knowledge level of DSA done clear
  B)
  Information about marketing staff done clear
  C)
  Information regarding share market done clear
  D)
  Knowledge of related market done clear
  E)
  Latest knowledge about technology progress  done clear
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• question_answer11)
  Selling is ?                                                                                                                          [SBI Clerk 2012]
  A)
  Same as Marketing    done clear
  B)
  More than marketing done clear
  C)
  Offering discounts done clear
  D)
  A sub-function of marketing done clear
  E)
  Nothing to do with marketing   done clear
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• question_answer12)
  A call in marketing term means ? [SBI Clerk 2012]
  A)
  A newly introduced product done clear
  B)
  A call center done clear
  C)
  Territory allocation for sales person *-answer-options- A sales meeting done clear
  D)
  To visit a prospect done clear
  View Solution play_arrow

• question_answer13)
  A cold call" means ?                                                                                                            [SBI Clerk 2012]
  A)
  A futile exercise done clear
  B)
  Calls made in cold countries done clear
  C)
  Sales talk done clear
  D)
  Old product with new wrapping done clear
  E)
  Calls made without prior appointment  done clear
  View Solution play_arrow

• question_answer14)
  A Lead" means ?                                                                                                                 [SBI Clerk 2012]
  A)
  ATM usage  done clear
  B)
  Product offering done clear
  C)
  Discount sales           done clear
  D)
  a likely buyer done clear
  E)
  A type of credit card   done clear
  View Solution play_arrow

• question_answer15)
  To close a call" means ?                                                                                                       [SBI Clerk 2012]
  A)
  To look for new clients done clear
  B)
  Telemarketing done clear
  C)
  To clinch the sales deal   done clear
  D)
  Online marketing done clear
  E)
  Indoor marketing     done clear
  View Solution play_arrow

• question_answer16)
  Leads provided by operation staff ? [SBI Clerk 2009]
  A)
  Reference books        done clear
  B)
  Leads provided by operation staff done clear
  C)
  Sales persons done clear
  D)
  Front office staff done clear
  E)
  Management   done clear
  View Solution play_arrow

• question_answer17)
  Conversion in sales language means ? [SBI Clerk 2009]
  A)
  Converting buyer into a seller done clear
  B)
  Converting a seller into a buyer done clear
  C)
  Converting a prospect into a client done clear
  D)
  All of the above        done clear
  E)
  None of these   done clear
  View Solution play_arrow

• question_answer18)
  One of the following is not a sales activity. Find the same ?                                                      [SBI Clerk 2009]
  A)
  Identifying needs       done clear
  B)
  Making a call done clear
  C)
  Presentation             done clear
  D)
  Negotiation done clear
  E)
  After sales service        done clear
  View Solution play_arrow

• question_answer19)
  In a selling process in today's world? [SBI Ass. Clerk 2008]
  A)
  Only standard products are sold done clear
  B)
  No customization is required done clear
  C)
  The seller need not have product knowledge done clear
  D)
  The seller should aim at customer satisfaction done clear
  E)
  Only quantum of sales matters  done clear
  View Solution play_arrow

• question_answer20)
  Sales forecasting involves?                                                                                        [SBI Ass. Clerk 2008]
  A)
  Sales planning    done clear
  B)
  Sales pricing done clear
  C)
  Distribution channels   done clear
  D)
      Consumer tastes done clear
  E)
  All of these    done clear
  View Solution play_arrow

• question_answer21)
  The performance of a sales person depends on? [SBI Ass. P.O. 2010]
  A)
  Salary paid       done clear
  B)
  Sales incentives paid done clear
  C)
  Size of the sales team   done clear
  D)
                                            Ability and willingness of the sales person done clear
  E)
  Team leader's aggressiveness     done clear
  View Solution play_arrow

• question_answer22)
  Selling process includes?                                                                                           [SBI Ass. Clerk 2011]
  A)
  Publicity      done clear
  B)
  Lead generation   done clear
  C)
  Cross-country contacts    done clear
  D)
  Product designing done clear
  E)
  Product re-designing  done clear
  View Solution play_arrow

• question_answer23)
  Direct marketing means?                                                                                          [SBI Ass. Clerk 2011]
  A)
  Advertisements         done clear
  B)
  Banners      done clear
  C)
  Face-to-face selling     done clear
  D)
  Selling by all staff done clear
  E)
  Achieving targets   done clear
  View Solution play_arrow

• question_answer24)
  Direct marketing is useful for?
  A)
  Designing products  done clear
  B)
  Sending e-mails done clear
  C)
  Increased production done clear
  D)
  Increased opportunities done clear
  E)
  None of these  done clear
  View Solution play_arrow

• question_answer25)
  Communication skills in the case of a DSA means?
  A)
  Oratory excellence done clear
  B)
  Delivering long speeches done clear
  C)
  Loquacious done clear
  D)
  Ability to convince the customer with the right choice of words done clear
  E)
  Ability to talk very fast done clear
  View Solution play_arrow

• question_answer26)
  Effecting selling skills depend on?
  A)
  Knowledge level of competitors done clear
  B)
  Information about marketing staff done clear
  C)
  Information regarding share market done clear
  D)
  Knowledge of related markets done clear
  E)
  Information regarding political leaders done clear
  View Solution play_arrow

• question_answer27)
  Incentives are paid to sales persons? [BOB, PO, 2011]
  A)
  For missing the targets done clear
  B)
  For surpassing the targets done clear
  C)
  For identifying leads done clear
  D)
  For designing products done clear
  E)
  For travelling      done clear
  View Solution play_arrow

• question_answer28)
  One of the following is not a pre-sales activity. Find the same?
  A)
  Lead generation        done clear
  B)
  Product design done clear
  C)
  Sales presentation done clear
  D)
          after sales service done clear
  E)
  Scanning the yellow pages done clear
  View Solution play_arrow

• question_answer29)
  A DSA is useful for? [SBI. 2008, 2009, BOB PO 2010]
  A)
  Boosting telemarketing  done clear
  B)
  Boosting digital marketing done clear
  C)
  Boosting door-to-door campaigns done clear
  D)
  Strengthening internal marketing done clear
  E)
  Strengthening indirect marketing    done clear
  View Solution play_arrow

• question_answer30)
  Generation of sales lead presupposes?
  A)
  Personal and professional contacts done clear
  B)
  Profile fitting       done clear
  C)
  Data mining done clear
  D)
  All of these    done clear
  E)
                 None of these done clear
  View Solution play_arrow

• question_answer31)
  The most important stage in a sales process is? [BOB PO, 2011]
  A)
  Generating sales leads   done clear
  B)
  Clinching the sale done clear
  C)
  Sales presentation     done clear
  D)
  Sales meeting done clear
  E)
  All of these done clear
  View Solution play_arrow

• question_answer32)
  Effective selling involves.........Find the correct answer.
  A)
  Good physical appearance done clear
  B)
  Good communication skills done clear
  C)
  Good negotiation skills  done clear
  D)
  Sympathetic approach done clear
  E)
  Aggressiveness done clear
  View Solution play_arrow

• question_answer33)
  Efficiency in selling skills is determined by? [BOB P.O. 2010]
  A)
  Number of leads generated done clear
  B)
  Number of prospects met done clear
  C)
  Number of conversions made done clear
  D)
  All of these done clear
  E)
  None of these    done clear
  View Solution play_arrow

• question_answer34)
  Push" style of selling is effective because......... [BOB PO. 2011]
  A)
  Push" is the only style of selling done clear
  B)
  It motivates the sales person done clear
  C)
  It "pushes" the customers to buy the products done clear
  D)
  It helps in quicker conversion done clear
  E)
  "Push" style can never be effective  done clear
  View Solution play_arrow

• question_answer35)
  Sales forecasting involves study of? [BOB PO. 2011]
  A)
  Sales planning     done clear
  B)
  Proper selling price done clear
  C)
  Distribution outlets done clear
  D)
  Consumer needs and demands done clear
  E)
  All of these        done clear
  View Solution play_arrow

• question_answer36)
  Incentives are paid to sales person in order to? [BOB PO. 2010]
  A)
  Distribute profits done clear
  B)
  Improve performance of the sales persons done clear
  C)
  Achieve targets of the sales person done clear
  D)
  Impress the sales persons  done clear
  E)
  All of these     done clear
  View Solution play_arrow

• question_answer37)
  The performance of a sales person is directly linked to?                                                 [BOB PO10]
  A)
  The amount of incentives paid done clear
  B)
  Profit level of the company done clear
  C)
  Ability of the sales person    done clear
  D)
  All of these done clear
  E)
  None of these   done clear
  View Solution play_arrow

• question_answer38)
  Good competition helps in? [SBI Asst. Clerk 2011]
  A)
  Improved Sales done clear
  B)
          Improved customer service done clear
  C)
  Improved brand image done clear
  D)
  All of these done clear
  E)
  None of these     done clear
  View Solution play_arrow

• question_answer39)
  Advertisement is a type of?                                                                                       [SBI Ass. Clerk 2011]
  A)
  Direct marketing done clear
  B)
        Service marketing done clear
  C)
  Indirect marketing  done clear
  D)
  Internet marketing done clear
  E)
  Internal marketing      done clear
  View Solution play_arrow

• question_answer40)
  The sales process begins with? [SBI Ass. Clerk 2011]
  A)
  Customer identification done clear
  B)
  Lead generation done clear
  C)
  Sales presentation done clear
  D)
  Sales closure done clear
  E)
  Sales meet done clear
  F)
  done clear
  View Solution play_arrow

• question_answer41)
  For effective marketing, the salesman should have which of these qualities?                     [SBI Ass. Clerk 2008]
  A)
  Creativity     done clear
  B)
  Team spirit done clear
  C)
  Motivation done clear
  D)
  Effective communication skills done clear
  E)
  All of these    done clear
  View Solution play_arrow

• question_answer42)
  Motivation means?                                                                                                  [SBI Ass, Clerk 2008]
  A)
  Inspiring employees to perform better done clear
  B)
  Better communication skills done clear
  C)
  Sales coaching    done clear
  D)
  Market Research done clear
  E)
  None of these done clear
  View Solution play_arrow