Banking Marketing Aptitude Marketing Environment Question Bank

done Marketing Envirement Total Questions - 13

• question_answer1)
  Which of the following is not a part of an organization?s micro environment?
  A)
  Customers                           done clear
  B)
  Suppliers done clear
  C)
  Competitors            done clear
  D)
  Government legislators done clear
  E)
  All of these done clear
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• question_answer2)
  Political environment of marketing includes?
  A)
  Foreign policy done clear
  B)
  Public welfare and social justice done clear
  C)
  Democracy done clear
  D)
  All of the above done clear
  E)
  None of these done clear
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• question_answer3)
  Occupation is an element of?
  A)
  Demographic segmentation done clear
  B)
  Socio-cultural environment done clear
  C)
  Economic environment done clear
  D)
  All of these done clear
  E)
  None of these done clear
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• question_answer4)
  Macro environment includes?
  A)
  Demography           done clear
  B)
  Economy done clear
  C)
  Technology              done clear
  D)
  All of these done clear
  E)
  None of these done clear
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• question_answer5)
  Element of natural environment is?
  A)
  Climate done clear
  B)
  Ecology done clear
  C)
  Natural resources    done clear
  D)
  All of these done clear
  E)
  None of these done clear
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• question_answer6)
  Consumer of Bank comes under which of the following environment?
  A)
  External environment done clear
  B)
  Internal environment done clear
  C)
  Indirect environment  done clear
  D)
  All of these done clear
  E)
  None of these done clear
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• question_answer7)
  Micro environment includes
  A)
  Market demand done clear
  B)
  Consumer done clear
  C)
  Competition            done clear
  D)
            All of these done clear
  E)
  None of these done clear
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• question_answer8)
  In double win strategy?
  A)
  Customer gets an additional benefit done clear
  B)
  Customer gets price debate done clear
  C)
  Both customer and the sales person come out with sense of satisfaction done clear
  D)
  Both (a) and (b) done clear
  E)
  None of these done clear
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• question_answer9)
  Which of the following is not part of an organization micro environment?
  A)
  Study of the changing birth rate done clear
  B)
  Analysis of household saving ratio done clear
  C)
  A new staff incentive scheme done clear
  D)
  Cultural convergence done clear
  E)
  All of these done clear
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• question_answer10)
  Which among the following is not a direct factor of marketing environment?
  A)
  Policy of the firm done clear
  B)
  Marketing distribution channel done clear
  C)
  Labor policy of the government done clear
  D)
  All of these done clear
  E)
  None of these done clear
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• question_answer11)
  Study of marketing means?                                                                                   [BOB RO. 2010]
  A)
  Study of economic, political, cultural and Technical environment done clear
  B)
  Study of the company's markets potentials and competition done clear
  C)
  Study of current developing trends done clear
  D)
  Study of employee's potential done clear
  E)
  Study of sales person's potential     done clear
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• question_answer12)
  SWOT analysis is the analysis of?
  A)
  Strengths, weaknesses, occupation and threats done clear
  B)
  Strengths, weaknesses, opportunities and threats done clear
  C)
  Sales, weaknesses, occupation and threats done clear
  D)
  Strengths, weaknesses, occupation and test done clear
  E)
  None of this done clear
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• question_answer13)
  Situation Analysis is useful for-
  A)
  SWOT Analysis done clear
  B)
  Analysis of sales done clear
  C)
  Analysis of sales done clear
  D)
  Staff placement done clear
  E)
  Area allocation done clear
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