Answer:
Difference between Advertising and Personal Selling
Basis
Advertising
Personal selling
Nature
Advertising is indirect and impersonal communication.
Personal selling is direct face to face communication.
Coverage
It is means of man coverage.
Only limited people can be contacted at a time.
Medium
It involves use oral, written + visual message.
It is dependent on oral messages.
Cost
It is economical method.
It is costly.
Feedback
It lacks direct feedback.
It facilitates direct, immediate feedback.
Suitable
It is suitable for all types of products.
It is more suitable for product in the introductory stages of product life cycle.
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