12th Class Business Studies Marketing

  • question_answer 20)
    Define Marketing. How is it different from selling? Discuss. 

    Answer:

    Marketing is a total system of business activities designed to plan, price, promote and distribute want, satisfying goods and services to present and potential customers. Difference between Selling and Marketing  
    Basis Setting Marketing
    Starting point The selling starts after production has taken place. It stats event before goods are produced.
    Mains focus To sell the product. To satisfy the consumer.
    Means       It is achieved through advertisement personal selling and sales promotion. It is achieved through integrated marketing.
    Ends/profit  maximization Profit maximization is achieved through volume of sales. Profit maximization is achieved through customer satisfaction.
     


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