question_answer 12)

Distinguish between convenience product and shopping product.

Answer:

Difference between Convenience and Shopping product  

Basis	Convenience product	Shopping  product
Shopping efforts	No or very little efforts are made in purchasing such products.	Considerable time is devoted in purchasing such products.
Cost	These products have low per unit cost.	Unit price of such products is high.
Retail outlets	Number of retailers is large.	Number of retailers is less.
Customer base	There is regular and continuous demand from the same set of customers.	They cater to a large customer base.