|Tourism is the travel for recreational, leisure, family or business purposes, usually of a limited duration. Tourism is commonly associated with trans-national travel, but may also refer to travel to another location within the same country. The World Tourism Organization defines tourists as people "traveling to and staying m places outside their usual environment for not more than one consecutive year for leisure, business and other purposes."|
|Factors that attracts tourists are as follow:|
|(i) Destination is often characterized by pull factors; these are conditions that intensively attract someone to a place. Examples of pull factors are favorable environmental conditions, peculiar physical attractions, people?s culture and traditions, the tourism and hospitality industry of a place.|
|(ii) Tourists always ask friends for destination recommendations when they plan their overseas trips. This also means that if a business owner wins a tourist heart, it will probably see more tourists visiting there shortly after.|
|(iii) All of a sudden, group tours have been rendered less important by the rise of social media and online forums. Posts about travel destinations easily cause online buzz and have a strong influence on people?s decision-making. Independent travelers also heavily rely on online travel forums to plan their travel itineraries.|
|(iv) Easy to reach becomes an increasingly important factor for tourists as they are seeking more exciting destinations on their trips overseas. No one wants to visit such a destination that is too difficult to reach. Tourists often avoid destination in remote areas.|
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