| Consider the following statements |
| 1. Spamdexing is a practice on the World Wide Web of modifying HTML pages to increase the chances of them being placed high on search engine relevancy lists. |
| 2. Spamdexing sites use black hat search engine optimization techniques to unfairly increase their rank in search engines. Which of the statement(s) given above is/are correct? |
A) Only 1
B) Only 2
C) Both 1 and 2
D) None of the 2
Correct Answer: C
Solution :
[c] Spamdexing (also known as search engine spam, search engine poisoning, Black-Hat SEO search spam or web spam) is the deliberate manipulation of search engine indexes. It involves a number of methods, such as repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed in a manner inconsistent with the purpose of the indexing system. It could be considered to be a part of search engine optimization, though there are many search engine optimization methods that improve the quality and appearance of the content of web sites and serve content useful to many users.
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