Answer:
Planning and controlling are inseparable twins of management because of the following reasons: (i) Planning provides the basis for controlling activities and vice-versa. (ii) Controlling ensures that planned goals are achieved efficiently and effectively. It measures the performances with the predetermined standards and finds out the deviations, if any. (iii) The causes of deviations as remarked by controlling serve as the basis of effective future planning. (iv) Planning and controlling both are forward looking as well as backward looking.
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