question_answer

Betal Group is a leading producer of 'Pan Bahar Pan Masala'. In order to promote its product it is using slogan 'Come Alive'. They have also prepared an advertisement featuring leading actors and actresses of bollywood who are shown to be great patrons of the product. The advertisement, in addition to be misleading, is also not showing the statutory warning "Pan masala chabana swasthya ke liye hanikarak hai."

(i) Which values are overlooked by the promoters?

(ii) What are the drawbacks of advertisement being portrayed in this case?

           

Answer:

(i) Promoters are overlooking the social and moral values in order to promote their product. Firstly, they are neglecting the health of the people and secondly, they are adopting unfair advertising practices. (ii) Following are the drawbacks which are evident in this case: [a] Effect on Values and Life Style In this case, they are using slogan 'Come Alive' for tobacco. How can a person come alive after using tobacco? It affects the social values of a customer and just for a style symbol one can start using it after watching such promotional advertisements. [b] Encourage Sale of Hazardous Products Just because of advertisement, anything can be sold in the market. The customers get attracted to such an advertisment and start purchasing the product without considering the drawbacks of the products as in the advertisement only attractive features are highlighted. [c] Not Providing True Information As per the legal compulsion, it is necessary to show the statutory warning that "Pan masala chabana swasthya ke liye hanikarak hai." But in the advertisement, they are neglecting this crucial issue and conveying wrong information about the product.