question_answer

Mr Mukesh is a sales representative in a popular DTH company, he is required to personally assist and persuade the prospective buyers to buy the product. Mr Mukesh is involved in which element of the promotion mix. Give any two features of that element as well.

Answer:

Mr Mukesh is involved in personal selling. Following are the two features of personal selling: (i) Face-to-face Dialogue In personal selling, a direct face-to-face dialogue takes place that involves an interactive relationship between the seller and the buyer. (ii) Development of Relationship Personal selling allows a salesperson to develop personal relationship with the prospective customers, which may facilitate in making sales.