question_answer

Over the years, Brook Bond Taj Mahal tea has been a choice of millions of customers. The company uses the slogan 'Waah Taj' on its label. Their price range, quality and taste are different and unique from their competitors. What are the advantages of labelling a product shown in this case?

Answer:

Advantages of labelling which are shown in this case are as follows: (i) It helps to assess the supermacy of a product over other competing products. (ii) It raises the prestige of a product and guarantees the standard of the product. (iii) It helps to establish brand loyalty of the customers towards the product.