question_answer

Diwali, Eid, Holi and Christmas are auspicious occasions in our country. People are in a festive mood during this period and are willing to spend more. Producers are offering varieties of sweets, dishes, cards, gifts, clothes and many more products, to satisfy the diverse needs of the consumers and also earn profits in return.

(i) What values of customers are satisfied in the above case?

(ii) Why is it necessary to study such values for a business unit?

Answer:

(i) Producers are offering various varieties of products in market during the festivals of Diwali, Holi, Eid and Christmas, etc. It satisfies the social values of a customer which are equality of opportunity and national integration, as producers of all communities and religion provide goods and services for every occasion. (ii) Business should consider the social environmental forces like customs and traditions, values, social trends, society's expectations, etc as business is running in the society and for the society. A good understanding of the environment will not only enable the business unit to identify and evaluate but also react to the external forces affecting their firms. It also helps in tapping useful resources and improving performance of the firm.