Answer:
Whenever there is a complaint regarding a good or service, a consumer find himself help ness and weak as better tries to shift all the responsibility on to the buyer. This necessitates the protection of consumer in the market place, e.g., in order to achieve the goal of profit maximisation and growth, a businessman sometimes resorts to adulteration of goods, poor quality, failure to give fair measure lack of service and courtesy to the customer, misleading or dishonest advertising, etc.
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