Banking General Awareness Marketing in Banking Question Bank Previous Years Questions - Marketing in Banking

  • question_answer
    Setting price of a product based on the buyer's perceptions of value rather than on the seller's cost is known as [SBI 2012]

    A)  Break Even Pricing

    B)  Target Profit Pricing

    C)  Cost Plus Pricing

    D)  Value Based Pricing

    E)  None of these

    Correct Answer: D


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