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Banking Marketing Aptitude Modern Marketing System Question Bank Modern Marketing

  • question_answer
                                 CRM (customer relationship management) is?                                                                    [BOB RO. 2011]

    A) A pre-sales activity       

    B) A tool for lead generation

    C) An ongoing daily activity    

    D) The task of a DSA

    E) Customer complaints    

    Correct Answer: B

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