question_answer

How does market information provided by wholesalers benefit the manufacturers?

Answer:

Ans.     Wholesalers provide a variety of information to both manufacturers and customers. To manufacturers, they provide information about:

(a) The tastes and preferences of customers

(b) Conditions prevailing in the market

(c) Level of competition in the market and

(d) Types of goods and features demanded by consumers. This information helps manufacturers to cater to the changing needs of consumers.