11th Class Business Studies Internal Trade Question Bank Internal Trade (Short)

  • question_answer
    Enumerate the features of retail trade.


    Ans.     A retailer is a business enterprise that is engaged in the sale of goods and services directly to the ultimate consumers. It has following features:
    1. A retailer is the intermediary between wholesaler and the ultimate consumer. He is the last link in the chain of distribution.
    2. A retailer buys goods from wholesalers and sells them in small quantities to ultimate consumers.
    3. He maintains personal contact with his customers.
    4. Generally, a retailer deals in a wide variety of goods.
    5. He performs various marketing functions and displays goods to attract customers.
    6. A retailer usually buys goods on credit and sells on cash basis.
    7. Retail shops are generally situated near to customers.

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