Answer:
(i) Print was no longer used by the scholar officials only; merchants used print in their everyday life, as they collected trade information.
(ii) Reading increasingly became a leisure activity. The new leadership preferred fictional narratives, poetry, autobiographies anthologies of literary masterpieces and romantic play.
(iii) Rich women began to read and many women began publishing their poetries and plays. Wives of scholar officials published their works and courtesans wrote about their lives.
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