Banking Marketing Aptitude Sales Promotion Question Bank

done Sales Promotion Total Questions - 53

• question_answer1)
  Effective selling skills depends on [SBI PO 2013; PNB Clerk 2010]
  A)
   number of languages known to the DSA done clear
  B)
   data on marketing staff done clear
  C)
   Information regarding IT market done clear
  D)
   Knowledge of related markets done clear
  E)
   ability to talk fast done clear
  View Solution play_arrow

• question_answer2)
  Which of the following is/are examples of the popular sales promotion activities?
  A)
   Buy one get one free done clear
  B)
   Customer relationship management done clear
  C)
   Merchandising done clear
  D)
   Free samples done clear
  E)
   All of the above done clear
  View Solution play_arrow

• question_answer3)
  Leads can be best sourced from  [SBI PO 2013]
  A)
   foreign customer done clear
  B)
   Yellow pages done clear
  C)
   dictionary                     done clear
  D)
   List of vendors done clear
  E)
   Local supply chains done clear
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• question_answer4)
  A Direct Selling Agent (DSA) is required to be  adopt in                                          [SBI PO 2013]
  A)
   Surrogates marketing done clear
  B)
   training skills done clear
  C)
   Communication skills done clear
  D)
   market research done clear
  E)
   OTC marketing done clear
  View Solution play_arrow

• question_answer5)
  Sales promotion may be effective, when.......... techniques are used.
  A)
   advertising and salesmanship done clear
  B)
   Pricing              done clear
  C)
   BEP done clear
  D)
   EOQ                done clear
  E)
   All of the above done clear
  View Solution play_arrow

• question_answer6)
  Post-sales activities include            [SBI PO 2013]
  A)
   Sales presentation done clear
  B)
   Customer feedback done clear
  C)
   Customer identification done clear
  D)
   Customer apathy done clear
  E)
   Product design done clear
  View Solution play_arrow

• question_answer7)
  'Benchmark' mean [SBI Steno 2012; PNB Clerk 2009]
  A)
   Sales performance measurement done clear
  B)
   marks given to sales persons done clear
  C)
   appraisal done clear
  D)
   standard value for comparison done clear
  E)
   automation done clear
  View Solution play_arrow

• question_answer8)
  Communication skills in the case of a DSA means                       [SBI Steno 2012]
  A)
   giving lengthy speeches done clear
  B)
   Sending good SMS messages done clear
  C)
   being talkative done clear
  D)
   ability to convince the customer with the right  choice of works done clear
  E)
   being multi linguist done clear
  View Solution play_arrow

• question_answer9)
  The sales promotion targeted at the consumer is called
  A)
   Consumer sales promotion done clear
  B)
   trade sales promotion done clear
  C)
   retailer sales promotion done clear
  D)
   Wholesaler sales promotion done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer10)
  Effective communication skills are not required in marketing if
  A)
   demand exceeds supply done clear
  B)
   Supply exceeds demand done clear
  C)
   buyer is illiterate done clear
  D)
   Seller is illiterate done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer11)
  The sales promotion can be directed at
  A)
   customer done clear
  B)
   Sales staff done clear
  C)
   distribution channel members done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer12)
  Free samples are given to consumers to
  A)
   Introduce a new product done clear
  B)
   expand the market done clear
  C)
   Both [a] and [b] done clear
  D)
   target the profit done clear
  E)
   target the market done clear
  View Solution play_arrow

• question_answer13)
  Direct marketing means            [SBI Steno 2012]
  A)
   seminars and conferences done clear
  B)
   Face-to-face selling done clear
  C)
   banners done clear
  D)
   Cold calls done clear
  E)
   Sales presentations done clear
  View Solution play_arrow

• question_answer14)
  The sales promotion targeted at the retailers and wholesalers is called
  A)
   Consumer sales promotion done clear
  B)
   user's sales promotion done clear
  C)
   Primary sales promotion done clear
  D)
   trade sales promotion done clear
  E)
   Tertiary sales promotion done clear
  View Solution play_arrow

• question_answer15)
  The most essential quality of a good sales person is                                           [SBI Steno 2012]
  A)
   questioning skills done clear
  B)
   good appearance done clear
  C)
   production skills done clear
  D)
   good communication done clear
  E)
   Curiosity done clear
  View Solution play_arrow

• question_answer16)
  Which is the benefit of sales promotion?
  A)
   Thrill in life due to contests done clear
  B)
   Skill development of the users done clear
  C)
   Low price product done clear
  D)
   Social life changed done clear
  E)
   All of the above done clear
  View Solution play_arrow

• question_answer17)
  After sales, service is not the job of [SBI Clerk 2009]
  A)
   marketing staff             done clear
  B)
   Sales persons done clear
  C)
   directors of the company done clear
  D)
   employees of the company done clear
  E)
   All of the above are false done clear
  View Solution play_arrow

• question_answer18)
  A DSAs (Direct Selling Agent's) main job is [SBI Steno 2012]
  A)
   to design products                done clear
  B)
   to sell to the target group done clear
  C)
   to do market survey done clear
  D)
   to distribute profits done clear
  E)
   to earn incentives done clear
  View Solution play_arrow

• question_answer19)
  Telemarketing campaigns as are resorted to [SBI Steno 2012]
  A)
   avoid face-to-face interactions done clear
  B)
   avoid 'buyer resistance done clear
  C)
   reach a larger clientele done clear
  D)
   Increase cold calls done clear
  E)
   reduce profits done clear
  View Solution play_arrow

• question_answer20)
  A 'lead' means [SBI Steno 2012; PNB Clerk 2009; SBI Clerk 2008]
  A)
   a leash             done clear
  B)
   a leader done clear
  C)
   an interested buyer         done clear
  D)
   a DSA done clear
  E)
   a cold call done clear
  View Solution play_arrow

• question_answer21)
  The aspects of the promotional mix include
  A)
   advertising                    done clear
  B)
   Personal selling done clear
  C)
   Publicity                       done clear
  D)
   Sales promotion done clear
  E)
   All of these done clear
  View Solution play_arrow

• question_answer22)
  The consumer sales promotion technique includes
  A)
   Price deal                      done clear
  B)
   loyal reward programme done clear
  C)
   cents-off deal done clear
  D)
   Price pack deal done clear
  E)
   All of the above done clear
  View Solution play_arrow

• question_answer23)
  One of the following is not required in a good sales person. Find the same    [SBI Recruit 2012]
  A)
   Sympathetic approach done clear
  B)
   good communication skills done clear
  C)
   Courteous nature done clear
  D)
   Persuasion skills done clear
  E)
   Perseverance done clear
  View Solution play_arrow

• question_answer24)
  A cold call means [SBI Steno 2012; SBI Clerk 2008]
  A)
   a futile exercise done clear
  B)
   Calls made in cold countries done clear
  C)
   Sales talk done clear
  D)
   Old product with new wropping done clear
  E)
   Calls made without prior appointment done clear
  View Solution play_arrow

• question_answer25)
  An audio or video advertising announcement usually presented on television, radio or in a movie theater is called               [SBI Clerk 2012]
  A)
   Publicity                       done clear
  B)
   Creative done clear
  C)
   banner             done clear
  D)
   Sponsorship done clear
  E)
   commercial done clear
  View Solution play_arrow

• question_answer26)
  The trade sales promotion technique include
  A)
   trade allowance             done clear
  B)
   dealer loader done clear
  C)
   trade contest                 done clear
  D)
   push money done clear
  E)
   All of these done clear
  View Solution play_arrow

• question_answer27)
  Sales promotion devices for sales force is/are
  A)
   more commission for more selling done clear
  B)
   bonus               done clear
  C)
   contests done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer28)
  Major consumer promotion tools are
  A)
   samples           done clear
  B)
   coupons done clear
  C)
   Cash refund offers          done clear
  D)
   premiums done clear
  E)
   All of these done clear
  View Solution play_arrow

• question_answer29)
  Inviting prospective purchasers to try the product without cost in the hope that they will buy is known as
  A)
   Patronage awards          done clear
  B)
   free trials done clear
  C)
   Prizes              done clear
  D)
   price packs done clear
  E)
   None of these done clear
  View Solution play_arrow

• question_answer30)
  Full form of DSA is [SBI Clerk 2011; PNB Clerk 2010]
  A)
   Delivery Staff Agency done clear
  B)
   Direct Selling Agent done clear
  C)
   Direct Supplier Agent done clear
  D)
   Distribution and Supply Age done clear
  E)
   Driving Sales Ahead done clear
  View Solution play_arrow

• question_answer31)
  The meaning of conversion' in terms of sales is [SBI Clerk 2011]
  A)
   designing new products          done clear
  B)
   Converting purchaser into sellers done clear
  C)
   Converting sellers into purchasers done clear
  D)
   Converting perspective customers into purchasers done clear
  E)
   Conversion of religion done clear
  View Solution play_arrow

• question_answer32)
  Sales promotion means
  A)
   any steps that are taken for the purpose of obtaining or increasing sales done clear
  B)
   Pricing              done clear
  C)
   profit done clear
  D)
   Production cost              done clear
  E)
   loss done clear
  View Solution play_arrow

• question_answer33)
  The sales process begins with      [SBI Clerk 2011]
  A)
   Customer identification done clear
  B)
   lead generation  done clear
  C)
   Sales presentation done clear
  D)
   Sales closure                 done clear
  E)
   Sales meet done clear
  View Solution play_arrow

• question_answer34)
  Marketing communication mix involves
  A)
   personal selling and advertising done clear
  B)
   sales promotion done clear
  C)
   public relation done clear
  D)
   publicity                       done clear
  E)
   All of the above done clear
  View Solution play_arrow

• question_answer35)
  Which of the following is/are example of the popular sales promotion activities?
  A)
   Vouchers and coupons done clear
  B)
   Joint promotions            done clear
  C)
   Discounted price done clear
  D)
   Free gifts                       done clear
  E)
   All of the above done clear
  View Solution play_arrow

• question_answer36)
  Find the correct sentence.    [PNB Clerk 2010]
  A)
   higher the price, higher are the sales done clear
  B)
   more sales persons lead to more sales done clear
  C)
   mission statement is part of a Market Plan done clear
  D)
   better sales incentives means better performance done clear
  E)
   all customers are profitable customers done clear
  View Solution play_arrow

• question_answer37)
  Which is/are the functions of sales promotion?
  A)
   Stimulation of consumers done clear
  B)
   Help to middlemen         done clear
  C)
   Aid to salesmen done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer38)
  Which of the following is/are the objective of sales promotion?
  A)
   Information to consumers done clear
  B)
   Increase in sales volume done clear
  C)
   Creating product identity done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer39)
  The objectives of promotion are to inform persuade or remind consumers of the company's
  A)
   Wage and salary administration done clear
  B)
   marketing mix   done clear
  C)
   Product mix done clear
  D)
   Style                            done clear
  E)
   gift done clear
  View Solution play_arrow

• question_answer40)
  Promotion in marketing means   [SBI Clerk 2009]
  A)
   passing an examination done clear
  B)
   elevation from one grade to another done clear
  C)
   selling the products through various means done clear
  D)
   selling the product in specific area done clear
  E)
   All of the above done clear
  View Solution play_arrow

• question_answer41)
  Promotion encompasses all the tools in the marketing mix whose major role is
  A)
   research and development done clear
  B)
   Persuasive communication done clear
  C)
   market done clear
  D)
   Sales done clear
  E)
   gift done clear
  View Solution play_arrow

• question_answer42)
  Which is/are tools of sales promotion?
  A)
   Bonus done clear
  B)
   Coupon done clear
  C)
   Premium done clear
  D)
   Additional commission or purchase allowance done clear
  E)
   All of the above done clear
  View Solution play_arrow

• question_answer43)
  Which of the following is one of the four aspects of promotional mix?
  A)
   Sales promotion done clear
  B)
   Sales planning done clear
  C)
   Sales forecasting            done clear
  D)
   Sales strategy done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer44)
  A presentation means                  [PNB PO 2009]
  A)
   display of products done clear
  B)
   explaining the utility of products done clear
  C)
   a gift done clear
  D)
   display of communication skills done clear
  E)
   All of the above done clear
  View Solution play_arrow

• question_answer45)
  The sequence of a sales process is [PNB Clerk 2009]
  A)
   a call, a lead, presentation and sale done clear
  B)
   a lead, a call, presentation and sale done clear
  C)
   presentation, sale, lead and call done clear
  D)
   presentation, lead, sale and call done clear
  E)
   sale, call, lead and presentation done clear
  View Solution play_arrow

• question_answer46)
  Value added services means [SBI PO 2013, 12, 10, 09; SBI Clerk 2011; PNB Clerk 2009]
  A)
   additional cost   done clear
  B)
   additional production done clear
  C)
   additional staff done clear
  D)
   additional services done clear
  E)
   All of the above done clear
  View Solution play_arrow

• question_answer47)
  Find the incorrect option. It sales promotion involves                                 [SBI PO 2009]
  A)
   building product awareness done clear
  B)
   creating interest done clear
  C)
   providing information done clear
  D)
   designing new products done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer48)
  Source of sales leads are           [SBI Clerk 2009]
  A)
   date mining done clear
  B)
   market research done clear
  C)
   media outlets done clear
  D)
   promotional programs done clear
  E)
   All of the above done clear
  View Solution play_arrow

• question_answer49)
  Effective selling skills depend on  [SBI Clerk 2012]
  A)
   good dress sense            done clear
  B)
   territory allocation done clear
  C)
   sales call planning          done clear
  D)
   good eye contact done clear
  E)
   Pat performance done clear
  View Solution play_arrow

• question_answer50)
  The performance of a sales person depends on [SBI Clerk 2012]
  A)
   ability and willingness of the sales person done clear
  B)
   incentive paid done clear
  C)
   size of the sales team done clear
  D)
   team leader's attitude done clear
  E)
   his aggressive nature done clear
  View Solution play_arrow

• question_answer51)
  Good public relations indicate [PNB Clerk 2009]
  A)
   improved marketing skills done clear
  B)
   improved brand image done clear
  C)
   improved customer service done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer52)
  Team building is required        [SBS Clerk 2009]
  A)
   only for lead generation done clear
  B)
   only for after sales service done clear
  C)
   for cross selling done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer53)
  The performance of a salesperson can be enhanced by                           [SBI Clerk 2009]
  A)
   Increasing the sales incentives done clear
  B)
   Increasing the number of products to be sold done clear
  C)
   appropriate training done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
  View Solution play_arrow