Banking Marketing Aptitude Product Life Cycle (PLC) Question Bank

done Product Life Cycle (PLC) Total Questions - 40

• question_answer1)
  Characteristics of introduction stage of PLC is
  A)
   Lower demand  done clear
  B)
   limited customer done clear
  C)
   Low growth rate in demand done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
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• question_answer2)
  The goods which are used for their production are called                                     [SBI Clerk 2008]
  A)
   durable goods                done clear
  B)
   market goods done clear
  C)
   derived goods                done clear
  D)
   consumer goods done clear
  E)
   Capital goods done clear
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• question_answer3)
  The importance of product life cycle includes
  A)
   help in promotional decision done clear
  B)
   help in product control done clear
  C)
   facilitates sales forecasting done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
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• question_answer4)
  In introduction stage of 'PLC',
  A)
   Advertisement is required done clear
  B)
   Sales promotion is required done clear
  C)
   research and development is required done clear
  D)
   Both (a) and (b) done clear
  E)
   None of the above done clear
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• question_answer5)
  Which of the following is not the product line policy?
  A)
   Contraction of product mix done clear
  B)
   Development of new uses for existing products done clear
  C)
   Alteration of existing products done clear
  D)
   Costing done clear
  E)
   None of the above done clear
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• question_answer6)
  'PLC' stands for
  A)
   Product Life Cycle         done clear
  B)
   Product Life Cost done clear
  C)
   Product Long Cost         done clear
  D)
   Price Long Cost done clear
  E)
   None of these done clear
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• question_answer7)
  Which of the following is the birth stage of product life cycle?
  A)
   Research and development of price done clear
  B)
   Production development stage done clear
  C)
   Introduction stage done clear
  D)
   Production done clear
  E)
   All of the above done clear
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• question_answer8)
  In the case of such goods where consumer normally compares price, quality delivery, etc. are called [SBI Clerk 2008]
  A)
   Shopping goods             done clear
  B)
   Speciality goods done clear
  C)
   Staple goods                 done clear
  D)
   Derived demand done clear
  E)
   Luxury goods done clear
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• question_answer9)
  Product planning means
  A)
   the act of making out and supervising the search, screening, development and comer-cialisation of new products done clear
  B)
   innovation of company done clear
  C)
   Pricing done clear
  D)
   Selling done clear
  E)
   marketing done clear
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• question_answer10)
  A fashion is always based on
  A)
   Product or service pricing method done clear
  B)
   Some style                    done clear
  C)
   cost done clear
  D)
   brand               done clear
  E)
   sales done clear
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• question_answer11)
  Product development includes
  A)
   guarantee and condition of the product done clear
  B)
   branding                       done clear
  C)
   packaging done clear
  D)
   Labeling                       done clear
  E)
   All of these done clear
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• question_answer12)
  Which of the following is the reason for product innovation?
  A)
   Competition and market change done clear
  B)
   Market strategy              done clear
  C)
   Risk done clear
  D)
   All of these                    done clear
  E)
   None of these done clear
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• question_answer13)
  Which among the following is not an example of convenience goods?                 [SBI Clerk 2008]
  A)
   Tea done clear
  B)
   Coffee done clear
  C)
   Soap                done clear
  D)
   Tooth paste done clear
  E)
   Umbrella in rainy season done clear
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• question_answer14)
  Which of the following is the life span of product?
  A)
   Product mix                  done clear
  B)
   Product life cycle done clear
  C)
   Product planning            done clear
  D)
   Product development done clear
  E)
   None of these done clear
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• question_answer15)
  According to whom, "The product life cycle is an attempt to recognise distinct stages in the sales history of the product"?
  A)
   Arch Paton                   done clear
  B)
   Philip Kotler done clear
  C)
   Stanton           done clear
  D)
   Bartle done clear
  E)
   None of these done clear
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• question_answer16)
  The product life cycle includes
  A)
   introduction stage           done clear
  B)
   growth stage done clear
  C)
   maturity stage               done clear
  D)
   decline stage done clear
  E)
   All of these done clear
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• question_answer17)
  Which of the following is the feature of introduction stage of product life cycle?
  A)
   Low sales                      done clear
  B)
   High production cost done clear
  C)
   Low profit          done clear
  D)
   Few competitors done clear
  E)
   All of these done clear
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• question_answer18)
  The stages of the product life cycle in chronological order is
  A)
   Introduction, growth, maturity, decline done clear
  B)
   Introduction, growth, maturity, stagnation, decline done clear
  C)
   Introduction, maturity decline done clear
  D)
   Introduction, maturity, stagnation decline done clear
  E)
   All of the above done clear
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• question_answer19)
  Which of the following is the feature of growth stage of product life cycle?
  A)
   Increase in sales             done clear
  B)
   Reduced cost done clear
  C)
   Profit rises                     done clear
  D)
   All of these done clear
  E)
   None of these done clear
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• question_answer20)
  Which of the following is the alarming feature of maturity stage of the product life cycle?
  A)
   Sales continue to grow done clear
  B)
   Costs continue to rise done clear
  C)
   Profits start to decline done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
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• question_answer21)
  Which of the following is the feature of decline stage of the product life cycle?
  A)
   A down turn in the market done clear
  B)
   Profit margins low done clear
  C)
   Severe competition done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
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• question_answer22)
  What are the two ways by which a company can obtain new products?
  A)
   New product development and acquisition done clear
  B)
   Market mix modification and research and development. done clear
  C)
   Internal development and merger done clear
  D)
   Service development and product extension done clear
  E)
   Line extension and brand management done clear
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• question_answer23)
  Which of the following is not a stage in product life cycle?
  A)
   Introduction                  done clear
  B)
   Peak done clear
  C)
   Growth            done clear
  D)
   Maturity done clear
  E)
   None of these done clear
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• question_answer24)
  In which of the following stages of the product life cycle, sale's growth starts to slow down?
  A)
   Maturity stage               done clear
  B)
   Growth stage done clear
  C)
   Decline stage                 done clear
  D)
   Introduction stage done clear
  E)
   None of these done clear
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• question_answer25)
  During which stage of new product development does the firm consider profitability?
  A)
   Business analysis           done clear
  B)
   Product development done clear
  C)
   Idea generation done clear
  D)
   Testing done clear
  E)
   None of the above done clear
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• question_answer26)
  Electrical goods such as TVs, videos, stereo systems, etc. used for home entertainment are knows as [SBI Clerk 2012]
  A)
   White goods                  done clear
  B)
   green goods done clear
  C)
   red goods                      done clear
  D)
   blue goods done clear
  E)
   brown goods done clear
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• question_answer27)
  Which of the following is/are major steps in the development of new product?
  A)
   Test marketing               done clear
  B)
   Business analysis done clear
  C)
   Idea generation              done clear
  D)
   Screening done clear
  E)
   All of these done clear
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• question_answer28)
  A phase out approach can be best described as
  A)
   a decline of product done clear
  B)
   immediately dropping the product from the product mix done clear
  C)
   Stopping the production done clear
  D)
   development of new product done clear
  E)
   None of the above done clear
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• question_answer29)
  Price strategies become more mixed daring the  ......... stage of the PLC.
  A)
   maturity            done clear
  B)
   growth done clear
  C)
   Introduction                  done clear
  D)
   decline done clear
  E)
   None of these done clear
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• question_answer30)
  The decline stage of PLC can also be termed as
  A)
   Peak stage                    done clear
  B)
   saturation stage done clear
  C)
   Cut-off stage                 done clear
  D)
   break-even stage done clear
  E)
   None of these done clear
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• question_answer31)
  Which of the following growth strategies focuses on developing new products for a company's existing markets?
  A)
   Product diversification done clear
  B)
   Product development done clear
  C)
   Market penetration done clear
  D)
   Market segmentation done clear
  E)
   None of the above done clear
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• question_answer32)
  Increasing profits will most likely occur at which stage of the PLC?
  A)
   Introduction                  done clear
  B)
   Growth done clear
  C)
   Product development      done clear
  D)
   Decline done clear
  E)
   Maturity done clear
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• question_answer33)
  In which of the following stages of PLC, there is little or no competition in the market?
  A)
   Introduction                  done clear
  B)
   Growth done clear
  C)
   Maturity          done clear
  D)
   Decline done clear
  E)
   None of these done clear
  View Solution play_arrow

• question_answer34)
  In which of the following stages of PLC, sales volume is at the peak?
  A)
   Introduction stage          done clear
  B)
   Maturity stage done clear
  C)
   Growth stage                 done clear
  D)
   Decline stage done clear
  E)
   Peak stage done clear
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• question_answer35)
  Product deletion may be defined as
  A)
   an immediate termination of the product done clear
  B)
   happening only with convenience items done clear
  C)
   happening only with costly items done clear
  D)
   Sometimes may be opposed by the management done clear
  E)
   None of the above done clear
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• question_answer36)
  In which of the following stages of PLC, costs become high and detrimental?
  A)
   Introduction                  done clear
  B)
   Growth done clear
  C)
   Maturity          done clear
  D)
   Decline done clear
  E)
   None of these done clear
  View Solution play_arrow

• question_answer37)
  What are the major reasons for sales decline in the final stage of product life cycle?
  A)
   Technological advances done clear
  B)
   Shifts in consumer tastes done clear
  C)
   Increased domestic and foreign competition done clear
  D)
   Both (a) and (b) done clear
  E)
   All of the above done clear
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• question_answer38)
  Which stage in the product life cycle normally lasts longer than other stages?
  A)
   Maturity          done clear
  B)
   Decline done clear
  C)
   Introduction                  done clear
  D)
   Phase in done clear
  E)
   Growth done clear
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• question_answer39)
  In which of the following stages of product life cycle, costs are very high?
  A)
   Introduction                  done clear
  B)
   Growth done clear
  C)
   Maturity          done clear
  D)
   Decline done clear
  E)
   None of these done clear
  View Solution play_arrow

• question_answer40)
  What are the two by which a company can obtain new products?
  A)
   New product development and acquisition done clear
  B)
   Market mix modification and research and development done clear
  C)
   Internal development and merger done clear
  D)
   Service development and product extension done clear
  E)
   Line extension and brand management done clear
  View Solution play_arrow