Banking Marketing Aptitude Pricing Question Bank

done Pricing Decision Total Questions - 17

• question_answer1)
  In case of prestige goods the demand is?
  A)
  Price sensitive           done clear
  B)
  Not price sensitive done clear
  C)
  Not price sensitive till a level done clear
  D)
  None of these       done clear
  E)
  All of these done clear
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• question_answer2)
         Maximize profits and minimize cost is a?
  A)
  Marketing function    done clear
  B)
   Finance function done clear
  C)
  Production function  done clear
  D)
  All of these done clear
  E)
  None of these done clear
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• question_answer3)
         Of the following pricing strategies ......... is not ideal for new products.
  A)
  Skimming products    done clear
  B)
  Discriminatory product done clear
  C)
  Promotional pricing done clear
  D)
  All of these done clear
  E)
  None of these done clear
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• question_answer4)
         Costs that do not vary with production or sales levels are called
  A)
  Fixed assets done clear
  B)
  Variable costs  done clear
  C)
  Standard costs done clear
  D)
             Independent costs done clear
  E)
  all of these done clear
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• question_answer5)
         Which among the following is a component of customer satisfaction?
  A)
  Fair price      done clear
  B)
  Profitability       done clear
  C)
  Brand done clear
  D)
  All of these    done clear
  E)
  None of these done clear
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• question_answer6)
         In market skimming pricing strategy?
  A)
  Initially price is lower and then it is increased. done clear
  B)
  Initially price is higher and then it is reduced. done clear
  C)
  Initially price is high and is maintained high. done clear
  D)
  All of the above done clear
  E)
  None of these done clear
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• question_answer7)
         ATMs are______
  A)
  Branches of banks    done clear
  B)
  Manned counters of banks done clear
  C)
  Unmanned cash dispensers done clear
  D)
  All of this done clear
  E)
  None of these     done clear
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• question_answer8)
         Of the following Method price??.is not cost method.
  A)
  Value price   done clear
  B)
  (b)Target return prancing done clear
  C)
  Markup Prancing        done clear
  D)
  Marginal cost pricing done clear
  E)
  All of this done clear
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• question_answer9)
         Which prancing approach is used to avoid the problem of over pricing and under prancing?
  A)
  Cost based approach  done clear
  B)
  Buyer based approach done clear
  C)
  Competition based approach done clear
  D)
  All of these done clear
  E)
  None of these done clear
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• question_answer10)
         Which of the following is known as a plastic money
  A)
  Barer cheeks             done clear
  B)
             Credit card done clear
  C)
  Demand draft           done clear
  D)
  Gift cheques  done clear
  E)
  None of these done clear
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• question_answer11)
         The pricing strategy for credit card depends on?
  A)
  Competitions            done clear
  B)
  Costumer incomes done clear
  C)
  Costumer relations    done clear
  D)
  Customer awareness done clear
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• question_answer12)
         Setting  price of a product based on they byer perceptions of value rather than on the sellers cost is known as,
  A)
  Even pacing  done clear
  B)
             Target profit prancing done clear
  C)
  Cost ?plus pricing done clear
  D)
  Value based prancing done clear
  E)
  None of these done clear
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• question_answer13)
         Pricing based on area is called-
  A)
  Geographical pricing   done clear
  B)
       Area prancing done clear
  C)
  Skimming pricing done clear
  D)
  Domestic prancing    done clear
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• question_answer14)
               Selling the same product at different prancing as known as---
  A)
  Dual pricing  done clear
  B)
             Monopoly pricing done clear
  C)
  Geographical prancing done clear
  D)
  Multi pricing done clear
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• question_answer15)
         When price is set high to reflect the exclusiveness of the product, it is an example of?                   
  A)
  Skimming pricing      done clear
  B)
       Premium pricing   done clear
  C)
  Bundle   pricing done clear
  D)
  Bundle pricing          done clear
  E)
       Product line pricing done clear
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• question_answer16)
         Price of a product may affect its-           
  A)
  Advertisement     done clear
  B)
  Promotions done clear
  C)
  Packing done clear
  D)
  Demand done clear
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• question_answer17)
          Which of the following price strategies involves selling two or more services bundled together?
  A)
  Relationship pricing      done clear
  B)
  Pricing bundling done clear
  C)
  Flat rate done clear
  D)
  Benefit Driven pricing done clear
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