-
question_answer1)
Telemarketing means? [SBI Ass. Clerk 2011]
A)
Selling Telephones done
clear
B)
Sending SMS messages done
clear
C)
Chatting on phone done
clear
D)
Marketing through phone calls done
clear
E)
Marketing in person done
clear
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question_answer2)
The USP of a current account is? [SBI Asst. Clerk 2011]
A)
High profitability done
clear
B)
Liquidity done
clear
C)
Low rate of interest done
clear
D)
Costly transactions done
clear
E)
Friendly features done
clear
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question_answer3)
Banc assurance means? [SBI Ass. Clerk 2011]
A)
Assurance of banks for quality service done
clear
B)
Assurance for sanction of loans done
clear
C)
Selling of insurance products by bank done
clear
D)
Selling Credit Cards done
clear
E)
Selling Debit Cards done
clear
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question_answer4)
Banks sell insurance for? [SBI Ass. Clerk 2011]
A)
Increasing deposits done
clear
B)
Increasing loans done
clear
C)
Increasing clients done
clear
D)
Earning more profits done
clear
E)
Taking over insurance companies done
clear
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question_answer5)
A debit card can be issued to? [SBI Ass. Clerk 2011]
A)
Only income tax assesses done
clear
B)
Only professionals done
clear
C)
Only women done
clear
D)
All farmers done
clear
E)
All saving account holders done
clear
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question_answer6)
The target group for personal loans is? [SBI Ass. Clerk 2011]
A)
All private limited companies done
clear
B)
All businessman done
clear
C)
All salaried persons done
clear
D)
Minor children done
clear
E)
Newborn infants Modern Marketing done
clear
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question_answer7)
CRM (Customer Relationship Management) is?
A)
A pre-sales activity done
clear
B)
A tool for lead generation done
clear
C)
An ongoing daily activity done
clear
D)
The task of a DSA done
clear
E)
All of the above done
clear
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question_answer8)
Banc assurance can be sold to?
A)
All banks done
clear
B)
All insurance companies done
clear
C)
Insurance agents done
clear
D)
All existing and prospective bank customers done
clear
E)
All of these done
clear
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question_answer9)
Cross selling is the basic function of?
A)
All employers done
clear
B)
All employees done
clear
C)
All sales person done
clear
D)
Planning department done
clear
E)
All of these done
clear
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question_answer10)
Cross-selling is not effective for which one of the following products?
A)
Debit Cards done
clear
B)
Saving accounts done
clear
C)
Internet banking done
clear
D)
Pension loans done
clear
E)
Personal loans done
clear
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question_answer11)
The target group for SME loan is?
A)
All businessmen done
clear
B)
All professionals done
clear
C)
All SSIs done
clear
D)
All of the above done
clear
E)
None of these done
clear
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question_answer12)
Modern style of marketing include?
A)
Digital marketing done
clear
B)
Tele-marketing done
clear
C)
e-Commerce done
clear
D)
e - mail Solicitation done
clear
E)
All of these done
clear
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question_answer13)
A Call means? [SBI Ass. PO. 2011]
A)
Shout out to somebody done
clear
B)
A profession or business done
clear
C)
Visit friends done
clear
D)
Visiting prospective customers done
clear
E)
After-sales service done
clear
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question_answer14)
Lead generation means? [SBI Asst.PO,2010]
A)
Tips for selling tactics done
clear
B)
Tips for better production done
clear
C)
Generates leaders done
clear
D)
Likely sources for prospective clients done
clear
E)
All of these done
clear
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question_answer15)
E-Marketing is same as? [SBI asst.PO 2011]
A)
Virtual marketing done
clear
B)
Digital marketing done
clear
C)
Real time marketing done
clear
D)
All of these done
clear
E)
None of these done
clear
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question_answer16)
Service marketing involves? [BOB P.O. 2011]
A)
Transaction marketing done
clear
B)
Internal marketing done
clear
C)
Relationship marketing done
clear
D)
All of these done
clear
E)
None of these done
clear
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question_answer17)
Marketing of services is resorted to in? [BOB P.O. 2010]
A)
Manufacturing concerns done
clear
B)
Hotels done
clear
C)
Airlines business done
clear
D)
Only (a) and (b) done
clear
E)
Only (b) and (c) done
clear
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question_answer18)
Internet Banking means? [BOB RO, 2010]
A)
Marketing on the net done
clear
B)
Surfing on the net done
clear
C)
Phishing done
clear
D)
Banking on the net done
clear
E)
None of these done
clear
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question_answer19)
Marketing of Internet Banking can be focused among...... [BOB EO. 2010]
A)
All existing customers done
clear
B)
All corporates done
clear
C)
All outsourced agencies done
clear
D)
All NRFs done
clear
E)
None of these done
clear
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question_answer20)
CRM means? reaction [BOB P.O. 2010]
A)
A charitable and religious movement done
clear
B)
Customers' meet done
clear
C)
Customer's reaction done
clear
D)
Customer relationship management done
clear
E)
Critical done
clear
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question_answer21)
CRM is useful for the study of ...... find the wrong answer. [BOB RO. 2010]
A)
Customer needs done
clear
B)
Customer's information done
clear
C)
Customer profiles done
clear
D)
Customer threats done
clear
E)
Customer satisfaction level done
clear
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question_answer22)
Good customer service helps to boost......... [BOB PO.2010]
A)
Customer retention done
clear
B)
Better image done
clear
C)
Consumer loyalty done
clear
D)
Higher sales done
clear
E)
All of these done
clear
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question_answer23)
Cross selling means and includes? [BOB RO. 2010]
A)
Selling to HNIs done
clear
B)
Selling to NRIs done
clear
C)
Conversion of prospects done
clear
D)
Selling additional products to existing customers done
clear
E)
All of these done
clear
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question_answer24)
Cross selling yields good results in the case of one of the following products? [BOB P.O. 2010]
A)
Debit Cards done
clear
B)
SDV lockers done
clear
C)
Personal loans done
clear
D)
all of these done
clear
E)
None of these done
clear
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question_answer25)
Channel finance can be considered only among? [BOBP.O. 2011]
A)
Supply chain distributors done
clear
B)
Chain snatchers done
clear
C)
NRIs done
clear
D)
Pensioners done
clear
E)
Housewife done
clear
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question_answer26)
Offsite marketing means? [BOB P.O. 2011]
A)
Sales person done
clear
B)
Marketing in production department done
clear
C)
ATMs done
clear
D)
Marketing inside the branch done
clear
E)
Marketing function outside the branch done
clear
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question_answer27)
One of the following is not a target group for saving accounts? [BOB P.O. 2011]
A)
Salaried persons done
clear
B)
Doctors done
clear
C)
Public servants done
clear
D)
Insurance agents done
clear
E)
Loss making companies done
clear
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question_answer28)
Rural bank marketing has good scope for [BOB P.O, 2011]
A)
Industrial loans done
clear
B)
Corporate loans done
clear
C)
NRI loans` done
clear
D)
Tractor loan done
clear
E)
All of the above done
clear
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question_answer29)
Web marketing involves?
A)
Selling web cameras done
clear
B)
Web advertisements done
clear
C)
E-mail chatting done
clear
D)
Browsing the web done
clear
E)
Door to door canvassing done
clear
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question_answer30)
Cross-selling covers?
A)
Identifying customer needs done
clear
B)
Matching the products to customer needs done
clear
C)
Convincing the customers of product benefits done
clear
D)
Responding to questions and objections of customers done
clear
E)
All of these done
clear
View Solution play_arrow
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question_answer31)
A call means -...,.
A)
Calling on friends done
clear
B)
Calling on bank employees done
clear
C)
Calling on prospective customers done
clear
D)
To make telephone calls done
clear
E)
Calling on relatives done
clear
View Solution play_arrow
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question_answer32)
Modern methods of marketing include? [SBI Asst. Clerk 2008]
A)
Publicity on the net done
clear
B)
Advertisement on the net done
clear
C)
Soliciting business through e-mails done
clear
D)
Telemarketing done
clear
E)
All of these done
clear
View Solution play_arrow
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question_answer33)
Modern styles of marketing include......Find the wrong answer. [BOB PO. 2011]
A)
Digital marketing done
clear
B)
Tele-marketing done
clear
C)
Door to door marketing done
clear
D)
E-mail solicitation done
clear
E)
All of these done
clear
View Solution play_arrow
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question_answer34)
Online marketing is useful for? expenses [BOB, PO2011]
A)
Selling old products done
clear
B)
Sending e-mails done
clear
C)
Increased production done
clear
D)
Increased job opportunities done
clear
E)
Increased done
clear
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question_answer35)
Service marketing is the same as? [BOB P.O, 2008]
A)
Internet marketing done
clear
B)
Telemarketing done
clear
C)
Internal marketing done
clear
D)
Relationship marketing done
clear
E)
Marketing done by service class employees done
clear
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question_answer36)
"Push" marketing style requires? [BOB P.O. 2011]
A)
Proper planning done
clear
B)
Good pushing strength done
clear
C)
Team work done
clear
D)
Ability to identify the products done
clear
E)
Aggressive marketing done
clear
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question_answer37)
Diversification in marketing means? [BOB P.O. 2011]
A)
Marketing to different countries done
clear
B)
Marketing in many companies done
clear
C)
Marketing of the same product by many, diverse persons done
clear
D)
Marketing of new diverse product done
clear
E)
All of the above done
clear
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question_answer38)
CRM (customer relationship management) is? [BOB RO. 2011]
A)
A pre-sales activity done
clear
B)
A tool for lead generation done
clear
C)
An ongoing daily activity done
clear
D)
The task of a DSA done
clear
E)
Customer complaints done
clear
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question_answer39)
Recurring accounts can best be canvassed among? [BOBR0.2011]
A)
Farmers done
clear
B)
Traders done
clear
C)
Salaried persons done
clear
D)
Minors done
clear
E)
Students done
clear
View Solution play_arrow
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question_answer40)
Modern methods of marketing include
A)
Publicity on the net done
clear
B)
Advertisement on the net done
clear
C)
Soliciting business through e-mails done
clear
D)
Telemarketing done
clear
E)
All of these done
clear
View Solution play_arrow
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question_answer41)
Profit by customer satisfaction is a tool of?
A)
Old concept of marketing done
clear
B)
New concept of marketing done
clear
C)
Production done
clear
D)
Price done
clear
E)
None of these done
clear
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question_answer42)
A call in marketing means?
A)
To phone the customers done
clear
B)
To visit the customers done
clear
C)
To visit the marketing site done
clear
D)
To call on prospective customer done
clear
E)
None of these done
clear
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question_answer43)
What is the full form of ECB?
A)
Extra commercial banking done
clear
B)
Extra commercial borrowing done
clear
C)
External commercial borrowing done
clear
D)
All of these done
clear
E)
None of these done
clear
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question_answer44)
Global Marketing is a result of?
A)
Domestic charge done
clear
B)
Globalization done
clear
C)
Privatization done
clear
D)
All of these done
clear
E)
None of these done
clear
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question_answer45)
The target group for a car loan is ?
A)
All persons owning a car done
clear
B)
A family with more than two member done
clear
C)
Car designers done
clear
D)
Car garages done
clear
E)
Car done
clear
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question_answer46)
Standard marketing practices include ? [SBI, Clerk 2012]
A)
Poaching done
clear
B)
Unhealthy competition done
clear
C)
Lo wiring the selling price done
clear
D)
Unhealthy discount schemes done
clear
E)
Phishing done
clear
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question_answer47)
The process of discovering patterns and relationships using the available customer data to reveal what customers want and how they act is known as ?
A)
Data ware housing done
clear
B)
Data base done
clear
C)
Data mining done
clear
D)
Data building done
clear
E)
Data matching done
clear
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question_answer48)
Motivating customers to buy upgraded products when they had intended to buy something of lower value is known as ? [SBI Ass. Clerk 2012]
A)
Cross-selling done
clear
B)
Forward-selling done
clear
C)
Marketing done
clear
D)
Channel marketing done
clear
E)
Up-selling done
clear
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question_answer49)
The modern marketing concept asserts that marketing starts with the product idea and ends with ?
A)
Production of quality product done
clear
B)
Advertisement Campaign done
clear
C)
Customer satisfaction done
clear
D)
Sale of the product done
clear
E)
Exchange of money done
clear
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question_answer50)
Motivation in marketing means ?
A)
Inspiring Salesperson to talk more done
clear
B)
Inspiring sales persons to sell more done
clear
C)
Inspiring counter staff to walk more done
clear
D)
Market size done
clear
E)
Marketplace done
clear
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question_answer51)
Leads for canvassing Home Loan accounts can be obtained from ?
A)
Builders done
clear
B)
Individuals building one's own house done
clear
C)
Audit departments done
clear
D)
Brick manufacturers done
clear
E)
Cement suppliers done
clear
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question_answer52)
Internet Banking can be popularized by way of ? [SBI Asst.Clerk2012]
A)
Reduced prices done
clear
B)
Higher prices done
clear
C)
Wide area network done
clear
D)
Better Technology done
clear
E)
More ATMS done
clear
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question_answer53)
Uncertain out comes involving the market for goods and services such as the possibility of price declines or increases, changes in consumer preferences and or changes in the nature of competition is called ? [SBI Asst. Clerk, 2012]
A)
Market scope done
clear
B)
Market risk done
clear
C)
Market outlook done
clear
D)
Market out come done
clear
E)
Market design done
clear
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question_answer54)
The list of people who do not wish to receive telemarketing calls is ?
A)
Dare not call list done
clear
B)
Do not call list done
clear
C)
Do not dial list done
clear
D)
Do never call list done
clear
E)
None of these done
clear
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question_answer55)
EMI is a marketing tool if ?
A)
It is very high done
clear
B)
It is very low done
clear
C)
It is increasing done
clear
D)
It is fluctuating done
clear
E)
It has no role as a marketing tool done
clear
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question_answer56)
The target group for Home loan is ? [SBI Ass. clerk 2012]
A)
All body builders done
clear
B)
Tiles manufacturers done
clear
C)
Housing societies done
clear
D)
Farmers societies done
clear
E)
Individual not owing any house done
clear
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question_answer57)
KYC means? [SBI Ass. Clerk.2012]
A)
Keep your customers tool done
clear
B)
Keep your credit card done
clear
C)
Know your customers done
clear
D)
Keep your cool done
clear
E)
Know your credits done
clear
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question_answer58)
Good customer service is an extended arm of ? [SBI Ass. Clerk 2012]
A)
Service marketing done
clear
B)
Web marketing done
clear
C)
Process marketing done
clear
D)
Indirect marketing done
clear
E)
Internet marketing done
clear
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question_answer59)
A very large market segment or wide collection of smaller segments is called ? [SBI Ass. Clerk 2012]
A)
Niche Market done
clear
B)
Meta Market done
clear
C)
Mass market done
clear
D)
Multi level market done
clear
E)
None of these done
clear
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question_answer60)
Customer Retention can be ensured by ? [SBI Asst. Clerk 2012]
A)
Offering freebies done
clear
B)
Offering loans at low rates done
clear
C)
Catchy slogans done
clear
D)
Giving incentives done
clear
E)
Personalized services done
clear
View Solution play_arrow
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question_answer61)
Service Marketing is resorted to in ? [SBI Clerk 2012]
A)
All MNCs done
clear
B)
All production houses done
clear
C)
Industrial units done
clear
D)
Insurance companies and banks done
clear
E)
Fish markets done
clear
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question_answer62)
Current Accounts are basically meant for ?
A)
Investment purpose done
clear
B)
Saving purpose done
clear
C)
Identity purpose done
clear
D)
Earning foreign exchange done
clear
E)
Day to day needs one's business done
clear
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question_answer63)
Saving accounts can be opened by ? [SBI Clerk 2012]
A)
All individuals fulfilling KYC norms done
clear
B)
All tax payers done
clear
C)
All individuals above the age of 18 done
clear
D)
All business man done
clear
E)
All students below the age of 18 done
clear
View Solution play_arrow
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question_answer64)
The target group for SME Loan is ? [SBI Clerk 2012]
A)
All SSIs done
clear
B)
All college professors done
clear
C)
All students done
clear
D)
All nurses done
clear
E)
All salaried persons done
clear
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question_answer65)
SME means ? [SBI Clerk 2012]
A)
Selling and Marketing employees done
clear
B)
Sales and mergers of entities done
clear
C)
Small and Micro entities done
clear
D)
Small and medium enterprises done
clear
E)
Sales performance Measurement program done
clear
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question_answer66)
A short-term loan is repayable within ? [SBI Clerk 2012]
A)
20 years done
clear
B)
3 years done
clear
C)
As per the borrowers with done
clear
D)
As per the guarantor's wish done
clear
E)
There is no need to repay short term loan done
clear
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question_answer67)
'USP' in marketing language means ? [SBI Clerk 2012]
A)
Uniform selling practices done
clear
B)
Unique sales person done
clear
C)
Unique selling propositions done
clear
D)
Unique saving plans done
clear
E)
Useful sales person done
clear
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question_answer68)
An IPO Loan is meant for ? [SBI Clerk 2012]
A)
Meting personal needs done
clear
B)
For higher education done
clear
C)
Medical treatment done
clear
D)
For starting a new industry done
clear
E)
For purchases of share done
clear
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question_answer69)
Marketing of services is adopted in ?
A)
Grocery stores done
clear
B)
Garment trade done
clear
C)
Medicine shops done
clear
D)
Fruit stalls done
clear
E)
Hotels done
clear
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question_answer70)
Indirect marketing is the same as ?
A)
Onsite selling done
clear
B)
Using a smartphone done
clear
C)
Viral marketing done
clear
D)
Advertisements done
clear
E)
Online marketing done
clear
View Solution play_arrow
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question_answer71)
Benchmark means ? [SBI, Clerk 2011]
A)
A standard value for comparison done
clear
B)
Basic products done
clear
C)
Court cases done
clear
D)
Financial targets done
clear
E)
Salesperson's targets done
clear
View Solution play_arrow
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question_answer72)
Financial inclusion means ? [SBI, Clerk: 2012]
A)
Financial statements done
clear
B)
Financial data done
clear
C)
Wholesale Banking done
clear
D)
Retail Banking done
clear
E)
Bringing all poor people under Banking net done
clear
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question_answer73)
Choose the correct sentence ? [SBI Clerk 2012]
A)
KYC norms are not applicable for financial inclusion done
clear
B)
Loans can be granted to students at a low rate of interest done
clear
C)
Home Loans are not useful for public done
clear
D)
NRI customers are not profitable customer done
clear
E)
Online marketing is very costly done
clear
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question_answer74)
Margin contribution in the case of a loan account means ? [SBI Clerk 2012]
A)
Money paid by bank to borrower done
clear
B)
Same as EMI done
clear
C)
Stamp duty done
clear
D)
Borrower's own contribution for the venture done
clear
E)
Registration charges done
clear
View Solution play_arrow
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question_answer75)
Mutual fund business from existing bank customers can be mobilized by- [SBI, Clerk 2012]
A)
Online marketing done
clear
B)
Cross-selling done
clear
C)
Telemarketing done
clear
D)
Carpet bombing done
clear
E)
Road-shows done
clear
View Solution play_arrow
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question_answer76)
Digital Marketing is the same as ? [SBI Clerk 2012]
A)
Online marketing done
clear
B)
Cross-selling done
clear
C)
Website designing done
clear
D)
Road shows done
clear
E)
Door-to-Door marketing done
clear
View Solution play_arrow
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question_answer77)
Load" means ?
A)
Log of wood done
clear
B)
Pee charged when one buys or sells the unit of a fund done
clear
C)
Share price at the time of buying done
clear
D)
Stamp duty done
clear
E)
Fund value done
clear
View Solution play_arrow
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question_answer78)
In a saving Account, money can be deposited on ? [SBI Clerk 2012]
A)
Monthly basis done
clear
B)
As per the convenience of the depositor done
clear
C)
Annual basis done
clear
D)
In one lump sum done
clear
E)
Quarterly basis done
clear
View Solution play_arrow
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question_answer79)
Customer's Relationship with the bank is influenced by ? [SBI Clerk 2009]
A)
Customer's attitudes done
clear
B)
Attitudes of bank staff done
clear
C)
Interest rates of the Bank done
clear
D)
Attitudes of sales person done
clear
E)
All of the above done
clear
View Solution play_arrow
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question_answer80)
Tele marketing involves ?
A)
Good communication skills done
clear
B)
High level of motivation done
clear
C)
Door to Door campaigns done
clear
D)
Event management done
clear
E)
All of the above. done
clear
View Solution play_arrow
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question_answer81)
Marketing of Education loans can be done by ? [SBI. Clerk 2009]
A)
Approaching eligible students done
clear
B)
Approaching the parents done
clear
C)
Approaching colleges done
clear
D)
Having tie-ups with educational institutes done
clear
E)
All of the above done
clear
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question_answer82)
Education loans can be more effectively canvassed by ?
A)
Door to Door campaigns done
clear
B)
E-mail contacts done
clear
C)
Diversification done
clear
D)
Tie up with colleges done
clear
E)
All of the above done
clear
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question_answer83)
Modern marketing is? [SBI Clerk, 2015]
A)
Product oriented done
clear
B)
Promotion oriented done
clear
C)
Consumer oriented done
clear
D)
Profit oriented done
clear
E)
None of these done
clear
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question_answer84)
Which of the following term is associated with internet/E-mail? [SBI Clerk 2014]
A)
Plotter done
clear
B)
Slide presentation done
clear
C)
Book mark done
clear
D)
Pie chart done
clear
E)
Microsoft Excel done
clear
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question_answer85)
Increasing the effort to 'think global' and 'act global' is?
A)
Empowering done
clear
B)
Globalizing done
clear
C)
Flattering done
clear
D)
Focusing done
clear
E)
Benchmarking done
clear
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question_answer86)
.............is the acquiring or merging with firm in the same or complementary industries to get economies of scale or scope. [SBI Clerk 2014]
A)
Merging done
clear
B)
Empowering done
clear
C)
Outsourcing done
clear
D)
Globalizing done
clear
E)
Accelerating done
clear
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