Banking Marketing Aptitude Modern Marketing System Question Bank

done Modern Marketing System Total Questions - 37

• question_answer1)
  Service marketing is the same as [SBI Clerk 2012]
  A)
   relationship marketing done clear
  B)
   transaction marketing done clear
  C)
   Passive marketing      done clear
  D)
   Internal marketing done clear
  E)
   Instant marketing done clear
  View Solution play_arrow

• question_answer2)
  The target market for debit cards is [SBI PO 2013]
  A)
   all existing account-holders done clear
  B)
   all agriculturists done clear
  C)
   all DSAs done clear
  D)
   all vendors done clear
  E)
   all outsourced agents done clear
  View Solution play_arrow

• question_answer3)
  The modern marketing concept assets that 'marketing' starts with the product idea and ends with [SBI Clerk 2012]
  A)
   Production of quality product done clear
  B)
   advertisement campaign done clear
  C)
   Customer satisfaction done clear
  D)
   Sale of the product done clear
  E)
   exchange of money done clear
  View Solution play_arrow

• question_answer4)
  A call in marketing means
  A)
   to phone the customers done clear
  B)
   to visit the customers done clear
  C)
   to visit the marketing site done clear
  D)
   to call on prospective customer done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer5)
  Service marketing implies selling of [SBI Clerk 2012]
  A)
   only goods                    done clear
  B)
   only services                  done clear
  C)
   web servers        done clear
  D)
   various commodities done clear
  E)
   goods and services done clear
  View Solution play_arrow

• question_answer6)
  KYC means                                      [SBI Clerk 2012]
  A)
   Keep Your Customers Cool done clear
  B)
   Keep Your Credit Car done clear
  C)
   Know Your Customers done clear
  D)
   Keep Your Cool done clear
  E)
   Know Your Credits done clear
  View Solution play_arrow

• question_answer7)
  Customer retention can be ensured by [SBI Clerk 2012]
  A)
   offering freebies                done clear
  B)
   Offering loans at low rates done clear
  C)
   Catchy slogans done clear
  D)
   giving incentives done clear
  E)
   Personalized services done clear
  View Solution play_arrow

• question_answer8)
  Profit by customer satisfaction is a tool of
  A)
   Old concept of marketing done clear
  B)
   new concept of marketing done clear
  C)
   Production done clear
  D)
   Price done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer9)
  Motivating customers to buy upgraded products when they had intended to buy something of lower value is known as           [SBI Clerk 2012]
  A)
   Cross selling                  done clear
  B)
   forward selling done clear
  C)
   Marketing                      done clear
  D)
   channel marketing done clear
  E)
   Upselling done clear
  View Solution play_arrow

• question_answer10)
  EMI is a marketing tool if           [SBI Clerk 2012]
  A)
   it is very high                 done clear
  B)
   it is very low done clear
  C)
   it is increasing                done clear
  D)
   it is fluctuating done clear
  E)
   it has no role as a marketing tool done clear
  View Solution play_arrow

• question_answer11)
  Motivation in marketing means [SBI Clerk 2012]
  A)
   Inspiring sales persons to talk more done clear
  B)
   Inspiring sales persons to sell more done clear
  C)
   Inspiring counter staff to talk more done clear
  D)
   market size done clear
  E)
   market place done clear
  View Solution play_arrow

• question_answer12)
  Good customer service is an extended arm of [SBI Clerk 2012]
  A)
   Service marketing           done clear
  B)
   web marketing done clear
  C)
   Process marketing          done clear
  D)
   Indirect marketing done clear
  E)
   Internal marketing done clear
  View Solution play_arrow

• question_answer13)
  Modem methods of marketing include
  A)
   Publicity on the net done clear
  B)
   advertisement on the net done clear
  C)
   Soliciting business through E-mails done clear
  D)
   telemarketing done clear
  E)
   All of the above done clear
  View Solution play_arrow

• question_answer14)
  Transaction marketing involves selling of [SBI Clerk 2012]
  A)
   mere goods                   done clear
  B)
   mere services done clear
  C)
   Ideas and thoughts         done clear
  D)
   repair work done clear
  E)
   After-sales service done clear
  View Solution play_arrow

• question_answer15)
  SME means                        [SBI Clerk 2012]
  A)
   Selling and Marketing Employees done clear
  B)
   Sales and Margers of Entities done clear
  C)
   Small and Micro Entities done clear
  D)
   Small and Medium Enterprises done clear
  E)
   Sales performance Measurement Program done clear
  View Solution play_arrow

• question_answer16)
  The process of discovering patterns and relationships using the available customer data to reveal what customers want and how they act, is known as                         [SBI Clerk 2012]
  A)
   data warehousing           done clear
  B)
   data base done clear
  C)
   data mining                   done clear
  D)
   data building done clear
  E)
   data matching done clear
  View Solution play_arrow

• question_answer17)
  Financial inclusion means         [SBI Clerk 2012]
  A)
   financial statements        done clear
  B)
   financial data done clear
  C)
   wholesale banking          done clear
  D)
   retail banking done clear
  E)
   bringing all poor people under banking net done clear
  View Solution play_arrow

• question_answer18)
  Find the correct sentence.      [SBI Clerk 2012]
  A)
   KYC norms are not applicable for financial inclusion done clear
  B)
   loans can be granted to students at two rate of interest done clear
  C)
   Home loans are not useful for public done clear
  D)
   NRI customers are not profitable customers done clear
  E)
   Online marketing is very costly done clear
  View Solution play_arrow

• question_answer19)
  Margin contribution in the case of a loan account, means                                   [SBI Clerk 2012]
  A)
   money paid by bank to borrower done clear
  B)
   Same as EMI done clear
  C)
   borrower's own contribution for the venture done clear
  D)
   Stamp duty done clear
  E)
   registration charges done clear
  View Solution play_arrow

• question_answer20)
  Global marketing is a result of
  A)
   domestic charge             done clear
  B)
   globalisation done clear
  C)
   Privatization                  done clear
  D)
   All of these done clear
  E)
   None of these done clear
  View Solution play_arrow

• question_answer21)
  Mutual fund business from existing bank customers can be mobilised by [SBI Clerk 2012, 11]
  A)
   Online marketing            done clear
  B)
   cross-selling        done clear
  C)
   telemarketing                 done clear
  D)
   Carpet bombing    done clear
  E)
   road-shows done clear
  View Solution play_arrow

• question_answer22)
  Digital marketing is the same as   [SBI Clerk 2012]
  A)
   Online marketing            done clear
  B)
   cross-selling done clear
  C)
   website designing            done clear
  D)
   road-shows done clear
  E)
   Door-to-door marketing done clear
  View Solution play_arrow

• question_answer23)
  Telemarketing means                [SBI Clerk 2011]
  A)
   selling telephones done clear
  B)
   Sending SMS messages done clear
  C)
   Chatting on the phone done clear
  D)
   marketing through phone calls done clear
  E)
   marketing in. person done clear
  View Solution play_arrow

• question_answer24)
  Savings accounts can be opened by [SBI Clerk 2012]
  A)
   all individuals fulfilling KYC norms done clear
  B)
   all tax payers only done clear
  C)
   all individuals above the age of 18 done clear
  D)
   all businessmen only done clear
  E)
   all students below the age of 18 done clear
  View Solution play_arrow

• question_answer25)
  In a savings account, money can be deposited on [SBI Clerk 2012]
  A)
   monthly basis done clear
  B)
   as per the convenience of the depositor done clear
  C)
   annual basis done clear
  D)
   in one lumpsum done clear
  E)
   quarterly basis done clear
  View Solution play_arrow

• question_answer26)
  Standard marketing practices include [SBI Clerk 2012]
  A)
   poaching                  done clear
  B)
   Unhealthy competition done clear
  C)
   lowering the selling price done clear
  D)
   unhealthy discount schemes done clear
  E)
   Phishing done clear
  View Solution play_arrow

• question_answer27)
  Aggressive marketing is necessitated due to [SBI Clerk 2012]
  A)
   Globalisation               done clear
  B)
   Increased competition done clear
  C)
   Increased production done clear
  D)
   Increased job opportunities done clear
  E)
   Increased staff done clear
  View Solution play_arrow

• question_answer28)
  Customization results in            [SBI Clerk 2012]
  A)
   Customer exit done clear
  B)
   Customer retention done clear
  C)
   Customer complaints done clear
  D)
   better balance sheet figures done clear
  E)
   better technology done clear
  View Solution play_arrow

• question_answer29)
  Online marketing is mostly useful for marketing of               [SBI Clerk 2011]
  A)
   Savings accounts           done clear
  B)
   Credit cards done clear
  C)
   home loans                   done clear
  D)
   NRI deposits done clear
  E)
   business accounts done clear
  View Solution play_arrow

• question_answer30)
  'USP' in marketing means        [SBI Clerk 2012]
  A)
   Unique Selling Practices done clear
  B)
   Uniform Selling Practices done clear
  C)
   United Sales Persons done clear
  D)
   Unique Selling Proposition done clear
  E)
   Useful Sales Person done clear
  View Solution play_arrow

• question_answer31)
  Mutual funds investments can be effectively canvassed among                     [SBI Clerk 2011]
  A)
   Only salaried persons done clear
  B)
   Students availing education loans done clear
  C)
   HNI customers done clear
  D)
   Sunrise industries done clear
  E)
   poor farmers done clear
  View Solution play_arrow

• question_answer32)
  Leads for canvassing home loan accounts can be obtained from                         [SBI Clerk 2012]
  A)
   builders done clear
  B)
   Individuals building one's own house done clear
  C)
   audit departments done clear
  D)
   brick manufacturers done clear
  E)
   Cement suppliers done clear
  View Solution play_arrow

• question_answer33)
  Internet banking can be popularized by way of [SBI Clerk 2012]
  A)
   reduced prices                done clear
  B)
   higher prices done clear
  C)
   wide area network          done clear
  D)
   better technology done clear
  E)
   more ATMs               done clear
  View Solution play_arrow

• question_answer34)
  The target group for an ATM-cum-Debit Card is [SBI Clerk 2012]
  A)
   all primary school children done clear
  B)
   all prisoners done clear
  C)
   firms done clear
  D)
   all existing and prospective customers done clear
  E)
   Other bank's customers done clear
  View Solution play_arrow

• question_answer35)
  Bank marketing means           [SBI Clerk 2008]
  A)
   Selling of banks done clear
  B)
   buying of banks done clear
  C)
   merger of banks done clear
  D)
   Selling bank's products and services done clear
  E)
   Selling various items in banks done clear
  View Solution play_arrow

• question_answer36)
  The type of marketing involved in banks [SBI Clerk 2012]
  A)
   transaction marketing      done clear
  B)
   Service marketing done clear
  C)
   Commodity marketing done clear
  D)
   ruthless marketing done clear
  E)
   Indifferent marketing done clear
  View Solution play_arrow

• question_answer37)
  The USP of a current account is [SBI Clerk 2012]
  A)
   no restrictions of transactions done clear
  B)
   low TDS done clear
  C)
   high minimum balance done clear
  D)
   high interest payable done clear
  E)
   no need for KYC norms fulfillment done clear
  View Solution play_arrow