Banking Marketing Aptitude Marketing Research Question Bank

done Marketing Research Total Questions - 50

• question_answer1)
  Marketing research is a gift of
  A)
   modern concept of marketing done clear
  B)
   classical concept of marketing done clear
  C)
   traditional concept of marketing done clear
  D)
   old concept of marketing done clear
  E)
   basic concept of marketing done clear
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• question_answer2)
  Small  business  houses  cannot  afford marketing research because of the
  A)
   limitation of money        done clear
  B)
   limitation of time done clear
  C)
   limitation of skill            done clear
  D)
   limitation of bias done clear
  E)
   None of these done clear
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• question_answer3)
  Which of the following statements is true? [SBI Clerk 2008]
  A)
   Marketing makes the company to go into loss due to higher expenses done clear
  B)
   Marketing is not required in profit-making companies done clear
  C)
   Marketing sharpens the mind of the employees done clear
  D)
   Marketing is a time-bound seasonal function done clear
  E)
   Marketing is a waste of time done clear
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• question_answer4)
  Marketing research is required for[SBI Clerk 2012]
  A)
   deciding sales volume         done clear
  B)
   deciding production level done clear
  C)
   deciding marketing strategies done clear
  D)
   deciding sales team numbers done clear
  E)
   All of the above done clear
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• question_answer5)
  What is one of the sources of collection of data?
  A)
   Internal               done clear
  B)
   External done clear
  C)
   Traditional                      done clear
  D)
   Both (a) and (b) done clear
  E)
   None of these done clear
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• question_answer6)
  What is the limitation of marketing research?
  A)
   Limitation of money done clear
  B)
   Limitation of time          done clear
  C)
   Limitation of skill done clear
  D)
  Limitation of bias            done clear
  E)
   All of these done clear
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• question_answer7)
  What is the decision that can be taken after research of products and services?
  A)
   Development of products done clear
  B)
   Product diversification done clear
  C)
   Product simplification done clear
  D)
   Changes in product done clear
  E)
   All of the above done clear
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• question_answer8)
  Market research is necessary for  [SBI Clerk 2011]
  A)
   making proper marketing decisions done clear
  B)
   Choosing the right products done clear
  C)
   Selecting the right sales persons done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
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• question_answer9)
  Research which relates to entire market is called
  A)
   market research             done clear
  B)
   field research done clear
  C)
   Product research            done clear
  D)
   taste research done clear
  E)
   attitude research done clear
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• question_answer10)
  What is the very first step of marketing research?
  A)
   Define the problem         done clear
  B)
   Create the problem done clear
  C)
   Solving the problem       done clear
  D)
   Analyse the problem done clear
  E)
   None of these done clear
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• question_answer11)
  .........can adjust demand and supply of products of company.
  A)
   Planned production done clear
  B)
   Non-planned production done clear
  C)
   Total production done clear
  D)
   Average production done clear
  E)
   Marginal production done clear
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• question_answer12)
  If marketing is done effectively which of the following is not required?          [SBI Clerk 2008]
  A)
   Advertisement   done clear
  B)
   Publicity done clear
  C)
   Market research done clear
  D)
   Market segmentation done clear
  E)
   None of the above done clear
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• question_answer13)
  A company's own observational research produces what we cell primary data.
  A)
   False                done clear
  B)
   False in short run done clear
  C)
   False in long run done clear
  D)
   True done clear
  E)
   True when primary data is collected done clear
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• question_answer14)
  Comparative study is made by
  A)
   tabulation of data          done clear
  B)
   analysis of data done clear
  C)
   Preparation of data        done clear
  D)
   follow up done clear
  E)
   All of the above done clear
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• question_answer15)
  How production of new product helps enterprises?
  A)
   Capturing the market done clear
  B)
   Loose the market done clear
  C)
   Research the market done clear
  D)
  Create the market done clear
  E)
   Leave the market done clear
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• question_answer16)
  As marketing managers and researchers define the problem and set research objectives, they should employ
  A)
   exploratory research alone done clear
  B)
   Casual research alone done clear
  C)
   descriptive research alone done clear
  D)
   All of the above combined done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer17)
  Market research is very necessary
  A)
   when new product is to be launched done clear
  B)
   Consumer behaviour done clear
  C)
   Packing done clear
  D)
   Campaign done clear
  E)
   None of the above done clear
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• question_answer18)
  Which concept signifies the importance of marketing research?
  A)
   Production of products done clear
  B)
   New use of products done clear
  C)
   Knowledge of demand done clear
  D)
   Planned production done clear
  E)
   All of the above done clear
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• question_answer19)
  Market research is needed for  [SBI Clerk 2008]
  A)
   deciding the market area done clear
  B)
   deciding the right product to be sold done clear
  C)
   making proper marketing decisions done clear
  D)
   deciding right time to sell done clear
  E)
   All of the above done clear
  View Solution play_arrow

• question_answer20)
  No business and industrial enterprise can achieve its marketing objectives in the absence of
  A)
   marketing research         done clear
  B)
   Product research done clear
  C)
   Consumer research         done clear
  D)
   Simple research done clear
  E)
   advance research done clear
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• question_answer21)
  Name the concept which meant to study the satisfaction of customers.
  A)
   Research done clear
  B)
   Research of products and services done clear
  C)
   Research on markets done clear
  D)
   Research on sales methods and policies done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer22)
  In general sense, marketing research is ......... regarding goods and services.
  A)
   Collection done clear
  B)
   Summary done clear
  C)
   analysis of the data done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer23)
  Under which important researches, the product and services offered by competitors?
  A)
   Existence in competitive situation done clear
  B)
   Existence in market done clear
  C)
   Existence in product line done clear
  D)
   Existence in product planning done clear
  E)
   None of the above done clear
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• question_answer24)
  What is the concept include in marketing research? '
  A)
   Research of product and services done clear
  B)
   Research on markets done clear
  C)
   Research on sales done clear
  D)
   Research on sales methods and policies done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer25)
  The main object of marketing research is to
  A)
   Prepare market policies done clear
  B)
   amend market policies done clear
  C)
   Prepare market strategies done clear
  D)
   amend market strategies done clear
  E)
   All of the above done clear
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• question_answer26)
  The systematic gathering, recording and analysing of data with respect to a particular market is known as                   [SBI Clerk 2012]
  A)
   market share                 done clear
  B)
   market segmentation done clear
  C)
   market profile     done clear
  D)
   market research done clear
  E)
   marketing research done clear
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• question_answer27)
  Low response rate is a problem associated with which contact method?
  A)
   Personal interview          done clear
  B)
   Telephone done clear
  C)
   Online surveys               done clear
  D)
   Mail done clear
  E)
   None of these done clear
  View Solution play_arrow

• question_answer28)
  Telephone interview offer
  A)
   Speed in gathering data done clear
  B)
   a low non-response rate done clear
  C)
   Potential fox reaching all house holds done clear
  D)
   the highest cost method for collecting data done clear
  E)
   All of the above done clear
  View Solution play_arrow

• question_answer29)
  Under which analysis study involves the detailed study of the popularity of product among consumers?
  A)
   Product analysis            done clear
  B)
   Market analysis done clear
  C)
   Consumer analysis done clear
  D)
   Competition analysis done clear
  E)
   Sales analysis done clear
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• question_answer30)
  The fields analysed under research on markets is to
  A)
   Study the nature of customers done clear
  B)
   Study the habits of customers done clear
  C)
   Study the tastes of customers done clear
  D)
   Study the attitudes of customers done clear
  E)
   All of the above done clear
  View Solution play_arrow

• question_answer31)
  Second step in marketing research is
  A)
   Situation analysis           done clear
  B)
   problem analysis done clear
  C)
   Collection of data          done clear
  D)
   tabulation of data done clear
  E)
   All of these done clear
  View Solution play_arrow

• question_answer32)
  Which research is meant to forecast the demand of products on the basis of analysis of markets?
  A)
   Research on product       done clear
  B)
   Research on market done clear
  C)
   Research on policies       done clear
  D)
   Research on sales done clear
  E)
   Research on consumers done clear
  View Solution play_arrow

• question_answer33)
  Market survey means            [SBI Clerk 2009]
  A)
   market research             done clear
  B)
   market plan done clear
  C)
   marketing strategies        done clear
  D)
   market monitoring done clear
  E)
   All of these done clear
  View Solution play_arrow

• question_answer34)
  Which of the following researches is meant to study different aspects of sale in an enterprise?
  A)
   Research on sales methods and policies done clear
  B)
   Research on sales market and policies done clear
  C)
   Research on sales product and policies done clear
  D)
   Research on customer and policies done clear
  E)
   Research on sales advertisement and policies done clear
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• question_answer35)
  Marketing research usually begins with gathering primary data.
  A)
   True in case of PSU's done clear
  B)
   True in case of EOU's done clear
  C)
   True done clear
  D)
   False done clear
  E)
   False in case of cottage industries done clear
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• question_answer36)
  Research depends on
  A)
   data                             done clear
  B)
   consumers done clear
  C)
   market              done clear
  D)
   competitors done clear
  E)
   Product done clear
  View Solution play_arrow

• question_answer37)
  Every company makes efforts to provide the goods and services to the consumer at
  A)
   right time                      done clear
  B)
   right place done clear
  C)
   as per their taste            done clear
  D)
   Both (a) and (c) done clear
  E)
   (a), (b) and (c) done clear
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• question_answer38)
  The aspect which is studied in research on sales methods and policies, is
  A)
   Classification of sales territories done clear
  B)
   amendments in sale territories done clear
  C)
   Study of competitors sale territories done clear
  D)
   development of new sale territories done clear
  E)
   All of the above done clear
  View Solution play_arrow

• question_answer39)
  Market research is useful for        [SBI PO 2010]
  A)
   deciding proper marketing strategies done clear
  B)
   deciding the selling price done clear
  C)
   Choosing the right products done clear
  D)
   Choosing the sales persons done clear
  E)
   All of the above done clear
  View Solution play_arrow

• question_answer40)
  Today's market managers can never have too much information.
  A)
   True done clear
  B)
   True in public limited companies done clear
  C)
   True in cottage industries done clear
  D)
   False when market is small done clear
  E)
   False done clear
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• question_answer41)
  Primary data possesses the advantage of being
  A)
   low cost as compared to secondary data done clear
  B)
   available to any interested party to use done clear
  C)
   free of interview bias done clear
  D)
   relevant to the problem at hand done clear
  E)
   All of the above done clear
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• question_answer42)
  Which of the following is a type of research data?
  A)
   Complex          done clear
  B)
   Primary done clear
  C)
   Secondary                    done clear
  D)
   Traditional done clear
  E)
   Both (b) and (c) done clear
  View Solution play_arrow

• question_answer43)
  The research which is basically concerned with establishing cause and effect relationship, is called [SBI Clerk 2008]
  A)
   diversified research         done clear
  B)
   technical research done clear
  C)
   Casual research done clear
  D)
   Predictive research done clear
  E)
   exploratory research done clear
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• question_answer44)
  Study of the different media of advertisement, is called
  A)
   advertisement research done clear
  B)
   Product research done clear
  C)
   market research done clear
  D)
   Potential research done clear
  E)
   miscellaneous research done clear
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• question_answer45)
  Consumers can be divided into different parts under consumer research on the basis of
  A)
   age                  done clear
  B)
   sex done clear
  C)
   education                      done clear
  D)
   Income done clear
  E)
   All of these done clear
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• question_answer46)
  Distribution analysis analyse the problems of
  A)
   storage            done clear
  B)
   transportation done clear
  C)
   advertisement                done clear
  D)
   sales promotion done clear
  E)
   All of these done clear
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• question_answer47)
  Wide publicity of new uses of product can
  A)
   Create new market         done clear
  B)
   Create new customer done clear
  C)
   Save tax done clear
  D)
   make fraud dealings done clear
  E)
   Both (a) and (b) done clear
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• question_answer48)
  Producers use to send their product to the customers with the help of
  A)
   doordarshan TV channel done clear
  B)
   distribution channel done clear
  C)
   midway channel done clear
  D)
   market channel done clear
  E)
   Competitors' channel done clear
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• question_answer49)
  Which of the following studies analyse the nature of customers?
  A)
   Important information about customers done clear
  B)
   Important information about market done clear
  C)
   Important information about product done clear
  D)
   Important information about competitors done clear
  E)
   Important information about government done clear
  View Solution play_arrow

• question_answer50)
  Which of the following is a type of analysis included in marketing research?
  A)
   Product analysis done clear
  B)
   Market analysis done clear
  C)
   Distribution analysis done clear
  D)
   Competition analysis done clear
  E)
   All of the above done clear
  View Solution play_arrow