Banking Marketing Aptitude Marketing Mix Question Bank

done Marketing Mix Total Questions - 20

• question_answer1)
  Which of the following is the element of marketing mix?
  A)
  Selling done clear
  B)
  Costing  done clear
  C)
  Creating                              done clear
  D)
  Product  done clear
  E)
  All of these done clear
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• question_answer2)
  Convenience goods are those which
  A)
  Consumed easily                done clear
  B)
  Distributed easily done clear
  C)
  Purchased frequently done clear
  D)
  All of these done clear
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• question_answer3)
  Personal selling is a part of
  A)
  Promotion done clear
  B)
  Place            done clear
  C)
  Price                                               done clear
  D)
  Product         done clear
  E)
  All of these done clear
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• question_answer4)
  Retailer is a sub element of
  A)
  Place done clear
  B)
  Produce done clear
  C)
  Price                                   done clear
  D)
  Promotion     done clear
  E)
  None of these done clear
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• question_answer5)
  Innovation means
  A)
  Product designing               done clear
  B)
  New ideas done clear
  C)
  Impulse                               done clear
  D)
  Both a and b done clear
  E)
  None of these done clear
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• question_answer6)
  Promotion in marketing means
  A)
  Passing an examination done clear
  B)
  Elevation from one grade to another done clear
  C)
  Selling the products through various means done clear
  D)
  Selling the Product in specific areas done clear
  E)
  None of these done clear
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• question_answer7)
  Who propounded the theory of 4 P's of marketing?
  A)
  Stanton                               done clear
  B)
  Philip Kotler done clear
  C)
  McCarthy done clear
  D)
  All of these   done clear
  E)
  None of these done clear
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• question_answer8)
  The marketing mixes of organizations that market services include product/price, promotion, place and
  A)
  Packaging                            done clear
  B)
  Premiums done clear
  C)
  People done clear
  D)
  Purchasing done clear
  E)
  None of these done clear
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• question_answer9)
  Who among the following is not a part of place in the marketing Mix?
  A)
  Wholesalers                          done clear
  B)
  Retailers done clear
  C)
  Customers done clear
  D)
  All of these      done clear
  E)
  None of these done clear
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• question_answer10)
  Distribution is also known as
  A)
  Product                               done clear
  B)
  Place  done clear
  C)
  Promotion                            done clear
  D)
  All of these       done clear
  E)
  None of these done clear
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• question_answer11)
  Rural Marketing is related to
  A)
  Village done clear
  B)
  Town     done clear
  C)
  Capital                                done clear
  D)
  State       done clear
  E)
  All of these done clear
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• question_answer12)
  The correct 4 P.s of marketing are
  A)
  Product, Place, Profit, Promotion done clear
  B)
  Product, Price, Place, Promotion done clear
  C)
  Product, Promotion, Price, Place done clear
  D)
  All of these done clear
  E)
  None of these done clear
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• question_answer13)
  One of the following is not included in the 7 'P's of marketing. Find the same? [SBI P.O. 2010/BOB P.O. 2011]
  A)
  Product                                           done clear
  B)
  Price     done clear
  C)
  Production done clear
  D)
  Promotion done clear
  E)
  None of these done clear
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• question_answer14)
  The framework of 4 'P' should fill into one of the following marketing objectives?              [BOB P.O. 2010]
  A)
  Costs and profits                   done clear
  B)
  Sales    done clear
  C)
  Market share                        done clear
  D)
  All of these   done clear
  E)
  None of these done clear
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• question_answer15)
  A prospect means?                                                                                                  [SBI Ass. Clerk 2008]
  A)
  Any customer who walks into the bank done clear
  B)
  An employee of the bank done clear
  C)
  A customer who is likely to be interested in Bank's product or service done clear
  D)
  A depositor of the bank done clear
  E)
  A borrower of the bank  done clear
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• question_answer16)
  A lead means?                                                                                                        [SBI Ass. Clerk 2008]
  A)
  A prospect who is more likely to avail of the Bank's product done clear
  B)
  A political leader done clear
  C)
  A Religious leader done clear
  D)
  A bank chairman done clear
  E)
  None of these     done clear
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• question_answer17)
  Find the true statement?                                                                                           [SBI Ass, Clerk 2008]
  A)
  Marketing is a waste of the employee's time done clear
  B)
  Marketing is not required in India due to its vast population done clear
  C)
  Marketing involves additional work done clear
  D)
  Marketing involves team work done clear
  E)
  Marketing is not required today due to IT advancement done clear
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• question_answer18)
  Conversion means?                                                                                                             [BOB RO. 2011]
  A)
  Grouping of prospective clients done clear
  B)
  Interacting with a prospective client done clear
  C)
  Converting a seller into a buyer done clear
  D)
  Converting a prospect into a buyer done clear
  E)
  Converting an employer into an employee       done clear
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• question_answer19)
  If a company is focusing on developing the right    combinations of price Promotion, distribution and product, the company is developing a? [SBI Asst... 2015]
  A)
  Marketing policy                   done clear
  B)
  Marketing mix done clear
  C)
  Marketing Discount             done clear
  D)
  Marketing Niche done clear
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• question_answer20)
  Grading means ......... products into different classes.
  A)
  Different done clear
  B)
  Planning done clear
  C)
  Marketing done clear
  D)
                      Separating    done clear
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