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question_answer1)
Which of the following is the element of marketing mix?
A)
Selling done
clear
B)
Costing done
clear
C)
Creating done
clear
D)
Product done
clear
E)
All of these done
clear
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question_answer2)
Capital goods market deals with
A)
non-durable goods done
clear
B)
goods done
clear
C)
products done
clear
D)
durable goods done
clear
E)
All of these done
clear
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question_answer3)
Convenience goods are those which
A)
consumed easily done
clear
B)
distributed easily done
clear
C)
purchase frequently done
clear
D)
All of these done
clear
E)
None of these done
clear
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question_answer4)
Service market is related with
A)
tangible done
clear
B)
intangible done
clear
C)
Both (a) and (b) done
clear
D)
All of these done
clear
E)
None of these done
clear
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question_answer5)
Personal selling is a part of
A)
promotion done
clear
B)
place done
clear
C)
price done
clear
D)
product done
clear
E)
All of these done
clear
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question_answer6)
Which of the following is intangible features of a product?
A)
After sale services done
clear
B)
Performance of product done
clear
C)
Goodwill of product done
clear
D)
All of the above done
clear
E)
None of the above done
clear
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question_answer7)
First 'P' of 4Ps is
A)
product done
clear
B)
price done
clear
C)
Place done
clear
D)
promotion done
clear
E)
None of these done
clear
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question_answer8)
Retailer is a sub-element of
A)
Place done
clear
B)
product done
clear
C)
Price done
clear
D)
promotion done
clear
E)
All of these done
clear
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question_answer9)
Distribution is also known as
A)
product done
clear
B)
place done
clear
C)
promotion done
clear
D)
All of these done
clear
E)
None of these done
clear
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question_answer10)
DSA of a bank is a sub-element of
A)
price mix done
clear
B)
distribution mix done
clear
C)
promotion mix done
clear
D)
All of these done
clear
E)
None of these done
clear
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question_answer11)
Effective marketing helps in
A)
developing new products done
clear
B)
creating a competitive environment done
clear
C)
building demand for products done
clear
D)
All of the above done
clear
E)
None of the above done
clear
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question_answer12)
Promotion in marketing means
A)
passing an examination done
clear
B)
elevation from one grade to another done
clear
C)
selling the products through various means done
clear
D)
selling the product in specific areas done
clear
E)
None of the above done
clear
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question_answer13)
Which among the following can be an example of non-profit marketing?
A)
Disney setting up a park in Hong Kong done
clear
B)
Setting up an Ayurvedic massage centre done
clear
C)
AIDS awareness campaign done
clear
D)
All of the above done
clear
E)
None of the above done
clear
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question_answer14)
The correct 4Ps of marketing are
A)
product, place, promotion, profit done
clear
B)
product, price, place, promotion done
clear
C)
product, promotion, price, place done
clear
D)
All of the above done
clear
E)
None of the above done
clear
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question_answer15)
Who among the following is not a part of the marketing mix?
A)
Wholesalers done
clear
B)
Retailers done
clear
C)
Customers done
clear
D)
All of these done
clear
E)
None of these done
clear
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question_answer16)
Which of the following is the crux of marketing process?
A)
Marketing planning done
clear
B)
Marketing mix done
clear
C)
Marketing research done
clear
D)
Market expansion done
clear
E)
Market scanning done
clear
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question_answer17)
Which of the following comes under the decisions concerning the products?
A)
Product attributes done
clear
B)
Branding and packaging done
clear
C)
Product mix done
clear
D)
All of the above done
clear
E)
None of the above done
clear
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question_answer18)
A product is referred to as
A)
Tangible and intangible item done
clear
B)
Tangible item done
clear
C)
Anything done
clear
D)
All of the above done
clear
E)
None of the above done
clear
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question_answer19)
A product represents a market's offering as it is preceived by
A)
Present customers done
clear
B)
Potential customers done
clear
C)
Company done
clear
D)
All of the above done
clear
E)
None of the above done
clear
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question_answer20)
Which of the following is/are tangible product?
A)
House and TV done
clear
B)
Car or scooter done
clear
C)
Furniture done
clear
D)
All of these done
clear
E)
None of these done
clear
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question_answer21)
Which of the following is consumable item?
A)
Cold drink or milk done
clear
B)
Newspapers done
clear
C)
Petrol done
clear
D)
Gas done
clear
E)
All of these done
clear
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question_answer22)
Which of the following is intangible service?
A)
Entertainment done
clear
B)
Unsought product done
clear
C)
Shopping product done
clear
D)
Specialty product done
clear
E)
All of the above done
clear
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question_answer23)
...... is a raw material for a sugar industry.
A)
Machine done
clear
B)
Paper done
clear
C)
Coal done
clear
D)
Sugarcane done
clear
E)
None of these done
clear
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question_answer24)
The characteristics of product includes
A)
Product mix done
clear
B)
price done
clear
C)
Packaging done
clear
D)
All of these done
clear
E)
None of these done
clear
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question_answer25)
....is bundle of utilities consisting of various features and accompanying services.
A)
Planning and development stage done
clear
B)
Cost done
clear
C)
Risk done
clear
D)
Plan done
clear
E)
Product done
clear
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question_answer26)
Planned cost service means
A)
Costly products done
clear
B)
Extra profit on the same cost done
clear
C)
Extra work by seller done
clear
D)
All of the above done
clear
E)
None of the above done
clear
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question_answer27)
In case of prestige goods, the demand is
A)
price sensitive done
clear
B)
not price sensitive done
clear
C)
not price sensitive till a level done
clear
D)
All of the above done
clear
E)
None of the above done
clear
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question_answer28)
If you are a marketing manager of a firm, you would prefer the customers who are
A)
Less price sensitive done
clear
B)
More price sensitive done
clear
C)
Depends upon the marketing mix done
clear
D)
All of the above done
clear
E)
None of the above done
clear
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question_answer29)
Which among the following is a component of customer satisfaction?
A)
Fair price done
clear
B)
Profitability done
clear
C)
Brand done
clear
D)
All of these done
clear
E)
None of these done
clear
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question_answer30)
With ...........pricing the products are priced below list price for a temporary period to create buying urgency.
A)
Reference done
clear
B)
by-product done
clear
C)
Promotional done
clear
D)
market penetration done
clear
E)
None of these done
clear
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question_answer31)
Promotion mix includes
A)
Direct marketing done
clear
B)
sales team done
clear
C)
Advertisement done
clear
D)
public relation done
clear
E)
All of the above done
clear
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question_answer32)
Marketing mix can be changed due to
A)
law and regulation of government done
clear
B)
economic policies of respective country's government done
clear
C)
Climate done
clear
D)
All of the above done
clear
E)
None of the above done
clear
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question_answer33)
Direct mail includes
A)
Letter heads done
clear
B)
Printed envelops done
clear
C)
folder and catalogues done
clear
D)
All of the above done
clear
E)
None of the above done
clear
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question_answer34)
4Ps of marketing [SBI Clerk 2008]
A)
Primary marketing techniques done
clear
B)
Person, place, product and promotion done
clear
C)
Promoting authority done
clear
D)
Purpose, place, passion and product done
clear
E)
None of the above done
clear
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question_answer35)
Product mix means [SBI Clerk 2008]
A)
distributing a mix of products done
clear
B)
collecting ideas to sell better done
clear
C)
satisfying the customers done
clear
D)
bundle of product required by the customer done
clear
E)
Various product designed by the company done
clear
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question_answer36)
Non-product selling means [SBI Clerk 2009]
A)
Selling variety of products done
clear
B)
Selling only one products done
clear
C)
Selling seasonal products done
clear
D)
Selling service done
clear
E)
All of the above done
clear
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question_answer37)
The best promotional tool in any marketing is [SBI PO 2010]
A)
e-promotion done
clear
B)
Public relations done
clear
C)
Viral marketing done
clear
D)
Word of mouth publicity done
clear
E)
advertisements done
clear
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question_answer38)
One of the following is not included in the 4 Ps of marketing. Find the same. [SBI PO 2010]
A)
Product done
clear
B)
price done
clear
C)
Production done
clear
D)
promotion done
clear
E)
None of these done
clear
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question_answer39)
Customisation is useful for [SBI PO 2011]
A)
designing customer specific products done
clear
B)
Call centers done
clear
C)
Public relation done
clear
D)
motivating the staff done
clear
E)
None of the above done
clear
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question_answer40)
One of the following is not included in the 7Ps of marketing. Find the same [SBI PO 2010]
A)
product done
clear
B)
Price done
clear
C)
Production done
clear
D)
Promotion done
clear
E)
None of the above done
clear
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question_answer41)
The best promotional tool in any marketing is [SBI Clerk 2012]
A)
pamphlets done
clear
B)
newsletters done
clear
C)
word of mouth publicity done
clear
D)
regional advertisements done
clear
E)
viral marketing done
clear
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question_answer42)
Who has proposed a four ?cs' classification of marketing mix?
A)
Philip Kotler done
clear
B)
R F Lauterborn done
clear
C)
Albert Frey done
clear
D)
William Lazer done
clear
E)
None of these done
clear
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question_answer43)
A company's product mix refers to certain
A)
width done
clear
B)
length done
clear
C)
depth done
clear
D)
consistency done
clear
E)
All of these done
clear
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question_answer44)
The internal factors affecting the pricing decision is/are
A)
cost of the product done
clear
B)
marketing objectives done
clear
C)
stage of the product in its lifecycle done
clear
D)
price elasticity done
clear
E)
All of the above done
clear
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