Banking Marketing Aptitude Marketing Management and Planning Question Bank

done Marketing Management and Planning Total Questions - 48

• question_answer1)
  A marketing plan does not have to be
  A)
   Simple                          done clear
  B)
   clear done clear
  C)
   Complex          done clear
  D)
   lengthy done clear
  E)
   Both (c) and (d) done clear
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• question_answer2)
  A marketing plan is the collection of specific
  A)
   Products           done clear
  B)
   markets done clear
  C)
   Staffs              done clear
  D)
   actions done clear
  E)
   None of these done clear
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• question_answer3)
  The marketing planning process includes
  A)
   goal setting done clear
  B)
   analysing the current situation done clear
  C)
   Creating the marketing strategy done clear
  D)
   allocating marketing resources and monitoring done clear
  E)
   All of the above done clear
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• question_answer4)
  Goal setting includes
  A)
   mission             done clear
  B)
   corporate objectives done clear
  C)
   Both (a) and (b) done clear
  D)
   Marketing audit done clear
  E)
   None of the above done clear
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• question_answer5)
  Which of the following remains at the centre of any marketing process?
  A)
   Target consumers           done clear
  B)
   Product done clear
  C)
   Price                done clear
  D)
   Promotion done clear
  E)
   None of these done clear
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• question_answer6)
  One of the key goals of the implementation function in marketing management is to
  A)
   carry out the set plans done clear
  B)
   take corrective measures done clear
  C)
   Construct sales budget done clear
  D)
   Introduce a new product done clear
  E)
   None of the above done clear
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• question_answer7)
  Factors affecting the marketing planning include
  A)
   Internal factor                done clear
  B)
   national factor done clear
  C)
   International factor         done clear
  D)
   All of these done clear
  E)
   None of these done clear
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• question_answer8)
  The internal factors affecting marketing plan include
  A)
   Size of company done clear
  B)
   financial resources of company done clear
  C)
   Channels of distribution done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer9)
  Analysing the current situation includes
  A)
   Marketing audit done clear
  B)
   SWOT analysis done clear
  C)
   Marketing assumption done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
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• question_answer10)
  Which of the following is/are the importance of marketing planning?
  A)
   To offset future uncertainties done clear
  B)
   Economy in operation done clear
  C)
   Helpful in coordination done clear
  D)
   Helpful in control done clear
  E)
   All of the above done clear
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• question_answer11)
  Which of the following is/are the element of marketing planning?
  A)
   Budget             done clear
  B)
   Strategy done clear
  C)
   Schedule                       done clear
  D)
   All of these done clear
  E)
   None of these done clear
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• question_answer12)
  "Planning is deciding in the present what to do in the future", who said this?
  A)
   Philip Kotler      done clear
  B)
   Bartle done clear
  C)
   Stanton                        done clear
  D)
   KL Keller done clear
  E)
   None of these done clear
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• question_answer13)
  The international factors affecting the marketing plan include
  A)
   International Monetary System done clear
  B)
   International Stability and Peace done clear
  C)
   Technical Development in the World done clear
  D)
   Scientific Development in the World done clear
  E)
   All of the above done clear
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• question_answer14)
  The elements of marketing planning include
  A)
   Policies             done clear
  B)
   Procedures done clear
  C)
   programmers                 done clear
  D)
   Rules done clear
  E)
   All of the above done clear
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• question_answer15)
  Creating the marketing strategy includes
  A)
   Marketing objectives and strategies done clear
  B)
   forecasts of expected results done clear
  C)
   Create alternative plans done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
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• question_answer16)
  The process of allocating marketing resources and monitoring include
  A)
   marketing budget           done clear
  B)
   detailed action plan done clear
  C)
   Both (a) and (b) done clear
  D)
   marketing audit done clear
  E)
   SWOT analysis done clear
  View Solution play_arrow

• question_answer17)
  Which of the following is/are the feature of a marketing plan?
  A)
   Generate a unique selling proposition done clear
  B)
   Determine the optimal marketing budget done clear
  C)
   Estimating the marketing return on investment done clear
  D)
   Identify SWOT done clear
  E)
   All of the above done clear
  View Solution play_arrow

• question_answer18)
  The national factors affecting marketing plan include
  A)
   population of country done clear
  B)
   national income of country done clear
  C)
   trade policy done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer19)
  Marketing plans are used for
  A)
   doing research by marketing students done clear
  B)
   planning departments done clear
  C)
   purchase of consumable items from retail outlets done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer20)
  Which of the following is the element of marketing plan?
  A)
   Marketing programme done clear
  B)
   Completion schedule done clear
  C)
   Statement of goals done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer21)
  Marketing planning is concerned with
  A)
   The identification of resources that are available and their allocation to meet specified objectives done clear
  B)
   Selling                          done clear
  C)
   financing done clear
  D)
   Managing                      done clear
  E)
   All of these done clear
  View Solution play_arrow

• question_answer22)
  Market potential is based on
  A)
   future trading done clear
  B)
   production and market planning done clear
  C)
   award done clear
  D)
   profit done clear
  E)
   All of the above done clear
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• question_answer23)
  Marketing plan helps in             [SBI Clerk 2008]
  A)
   Better lead generations done clear
  B)
   better systems done clear
  C)
   better results done clear
  D)
   improve balance sheet done clear
  E)
   better customer service done clear
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• question_answer24)
  For effective marketing, the salesmen should have which of these qualities?
  A)
   Creativity done clear
  B)
   Team spirit done clear
  C)
   Motivation done clear
  D)
   Effective communication skills done clear
  E)
   All of the above done clear
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• question_answer25)
  Which among the following feature of good forecasting mode?                            [SBI Clerk 2008]
  A)
   Accuracy                      done clear
  B)
   Simplicity done clear
  C)
   Economy                      done clear
  D)
   Availability done clear
  E)
   All of these done clear
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• question_answer26)
  Market plan is a                       [SBI Clerk 2009]
  A)
   selling process done clear
  B)
   year-end-budget done clear
  C)
   calendar done clear
  D)
   business document for marketing strategies done clear
  E)
   All of the above done clear
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• question_answer27)
  Market plan is                           [SBI Clerk 2009]
  A)
   an action plan for day-to-day marketing done clear
  B)
   effective selling steps done clear
  C)
   effective buying steps done clear
  D)
   a comprehensive document for marketing strategies done clear
  E)
   All of the above done clear
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• question_answer28)
  Market information means    [PNB PO 2010; SBI Clerk 2008]
  A)
   knowledge level of marketing staff done clear
  B)
   information about marketing staff done clear
  C)
   information regarding share market done clear
  D)
   knowledge of related markets done clear
  E)
   All of the above done clear
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• question_answer29)
  A marketing plan is necessary for   [SBI PO 2011]
  A)
   having a focussed approach to marketing done clear
  B)
   to 'decide marketing strategies done clear
  C)
   to decide product strategy done clear
  D)
   to decide advertising strategy done clear
  E)
   All of the above done clear
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• question_answer30)
  Marketing strategies mean  [SBI Clerk 2012, 11]
  A)
   Ideas for new employment done clear
  B)
   Technique for mergers done clear
  C)
   methods to improve marketing activities done clear
  D)
   More hits per ATM done clear
  E)
   Networking done clear
  View Solution play_arrow

• question_answer31)
  Good marketing strategy envisages good and proper                              [SBI Clerk 2012]
  A)
   Product distribution done clear
  B)
   Networking of branches done clear
  C)
   High pricing done clear
  D)
   Placement of counter staff done clear
  E)
   Relationship management done clear
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• question_answer32)
  The first step of marketing is
  A)
   Production work             done clear
  B)
   planning work done clear
  C)
   Receiving feedback         done clear
  D)
   telephone calls done clear
  E)
   Sending E-mails done clear
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• question_answer33)
  Sales forecasting means
  A)
   To sale product done clear
  B)
   To storage product done clear
  C)
   The quantity of sales that to be sold in future done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer34)
  The type of forecasting is selected on the basis of
  A)
   degree of accuracy         done clear
  B)
   availability of data done clear
  C)
   time horizon                  done clear
  D)
   product positioning done clear
  E)
   All of these done clear
  View Solution play_arrow

• question_answer35)
  Sales forecast can be based on which of the following information?
  A)
   What customers say about the product done clear
  B)
   What customers are actually doing done clear
  C)
   What customers have done in the past done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer36)
  The types of sales forecasting include
  A)
   Micro forecasting            done clear
  B)
   macro forecasting done clear
  C)
   Both (a) and (b)             done clear
  D)
   minor forecasting done clear
  E)
   major forecasting done clear
  View Solution play_arrow

• question_answer37)
  The ....... market is the set of consumers with a sufficient level of interest in a market offer.
  A)
   Potential                       done clear
  B)
   target done clear
  C)
   Penetrated                    done clear
  D)
   available done clear
  E)
   None of these done clear
  View Solution play_arrow

• question_answer38)
  Which of the following provides the backbone to marketing?
  A)
   Sales forecasting            done clear
  B)
   Profit forecasting done clear
  C)
   Market targeting done clear
  D)
   Market segmentation done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer39)
  Micro forecasting determines
  A)
   product's market share done clear
  B)
   price's market share done clear
  C)
   place's market share done clear
  D)
   product's price done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer40)
  Macro  forecasting  is  concerned  with forecasting markets in
  A)
   Fragmentation               done clear
  B)
   segmentation done clear
  C)
   Totality                        done clear
  D)
   partiality done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer41)
  The analytical and statistical method of sales forecasting include
  A)
   Extrapolation method done clear
  B)
   Moving average method done clear
  C)
   Time series analysis done clear
  D)
   regression analysis done clear
  E)
   All of the above done clear
  View Solution play_arrow

• question_answer42)
  Sales forecasting involves         [SBI Clerk 2008]
  A)
   Sales pricing done clear
  B)
   Sales planning done clear
  C)
   distribution channels done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer43)
  Sales forecasting involves study of [SBI PO 2009]
  A)
   Proper selling price           done clear
  B)
   Sales planning done clear
  C)
   distribution outlets done clear
  D)
   consumer needs and demands done clear
  E)
   All of the above done clear
  View Solution play_arrow

• question_answer44)
  'Benchmark' means                  [SBI Clerk 2012]
  A)
   Sales performance measurement done clear
  B)
   marks given to sales persons done clear
  C)
   appraisal done clear
  D)
   Standard values for comparison done clear
  E)
   autantion done clear
  View Solution play_arrow

• question_answer45)
  Market share means          [SBI Clerk 2012, 10]
  A)
   Share capital of the company done clear
  B)
   Staff strength of the company done clear
  C)
   employees stock option done clear
  D)
   Share price quoted in the market done clear
  E)
   Percentage share of business of the company as compared to peers done clear
  View Solution play_arrow

• question_answer46)
  Market share can be increased by increasing                                          [SBI Clerk 2012, 11]
  A)
   raw material cost           done clear
  B)
   the staff strength done clear
  C)
   The sales                      done clear
  D)
   the sales staff done clear
  E)
   Competition done clear
  View Solution play_arrow

• question_answer47)
  Market size also means   [SBI Clerk 2012, 11]
  A)
   market planning             done clear
  B)
   market pricing done clear
  C)
   market space                 done clear
  D)
   market distribution done clear
  E)
   market channel done clear
  View Solution play_arrow

• question_answer48)
  A fall in the market share implies [SBI Clerk 2012]
  A)
   Sales have gone up         done clear
  B)
   Profit has gone up done clear
  C)
   Prices are eratic done clear
  D)
   Competition has increased done clear
  E)
   Business is wound up done clear
  View Solution play_arrow