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question_answer1)
Which is the component of marketing environment?
A)
Legal environment done
clear
B)
Political environment done
clear
C)
Social and cultural environment done
clear
D)
All of the above done
clear
E)
None of the above done
clear
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question_answer2)
Nature of marketing environment includes
A)
changes as per environment done
clear
B)
communication done
clear
C)
challenges done
clear
D)
wide market done
clear
E)
All of these done
clear
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question_answer3)
In the banking environment, which among the following is the internal factor?
A)
Customer done
clear
B)
Staff done
clear
C)
Market done
clear
D)
All of these done
clear
E)
None of these done
clear
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question_answer4)
Consumer of a bank comes under which of the following environment?
A)
External environment done
clear
B)
Internal environment done
clear
C)
Indirect environment done
clear
D)
All of the above done
clear
E)
None of the above done
clear
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question_answer5)
Which among the following is not a controllable factor of marketing environment?
A)
Policy of the firm done
clear
B)
Organisational structure done
clear
C)
Indirect environment done
clear
D)
All of the above done
clear
E)
None of the above done
clear
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question_answer6)
Which of the following is not the part of macro environment?
A)
Demographic done
clear
B)
Political done
clear
C)
Cultural done
clear
D)
Suppliers done
clear
E)
None of these done
clear
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question_answer7)
Which of the following represents the most important reason why firms monitor their demographic environment?
A)
To explain historical trends done
clear
B)
To predict political change done
clear
C)
To predict the size of market segments done
clear
D)
To predict business cycles done
clear
E)
All of the above done
clear
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question_answer8)
Which of the following is not a part of an organisation's micro environment?
A)
Customers done
clear
B)
Suppliers done
clear
C)
Competitors done
clear
D)
Government legislation done
clear
E)
All of the above done
clear
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question_answer9)
Political environment of marketing includes
A)
foreign policy done
clear
B)
Public welfare and social justice done
clear
C)
democracy done
clear
D)
All of the above done
clear
E)
None of the above done
clear
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question_answer10)
Occupation is an element of
A)
demographic environment done
clear
B)
socio-cultural environment done
clear
C)
economic environment done
clear
D)
All of the above done
clear
E)
None of the above done
clear
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question_answer11)
Which of the following is marketing intermediaries?
A)
Wholesaler done
clear
B)
Advertisement done
clear
C)
Government done
clear
D)
All of these done
clear
E)
None of these done
clear
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question_answer12)
In SWOT analysis, 'S' stands for
A)
Strengths done
clear
B)
Strategies done
clear
C)
Smart card done
clear
D)
All of these done
clear
E)
None of these done
clear
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question_answer13)
'PEST' analysis related with
A)
micro environment done
clear
B)
macro environment done
clear
C)
Both '1' and '2' done
clear
D)
All of these done
clear
E)
None of these done
clear
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question_answer14)
In 'PEST' analysis, 'P' represents
A)
Political done
clear
B)
Place done
clear
C)
Promotion done
clear
D)
All of these done
clear
E)
None of these done
clear
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question_answer15)
Micro environment includes
A)
market demand done
clear
B)
consumer done
clear
C)
competition done
clear
D)
All of the above done
clear
E)
None of the above done
clear
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question_answer16)
Macro environment includes
A)
demography done
clear
B)
economy done
clear
C)
technology done
clear
D)
All of these done
clear
E)
None of these done
clear
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question_answer17)
Element of natural environment is
A)
climate done
clear
B)
ecology done
clear
C)
natural resources done
clear
D)
All of these done
clear
E)
None of these done
clear
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question_answer18)
The marketing environment consists of
A)
micro environment done
clear
B)
macro environment done
clear
C)
Both [a] and [b] done
clear
D)
internal environment done
clear
E)
external environment done
clear
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question_answer19)
The elements of demographic environment is/are
A)
population done
clear
B)
age distribution done
clear
C)
growth rate done
clear
D)
literacy level done
clear
E)
All of the above done
clear
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question_answer20)
The part of political environment is/are
A)
social organisation done
clear
B)
religious organisation done
clear
C)
media done
clear
D)
form of government done
clear
E)
All of the above done
clear
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question_answer21)
Which of the following constitutes the socio-cultural environment?
A)
Traditions done
clear
B)
Climatic conditions done
clear
C)
Government done
clear
D)
Geographic conditions done
clear
E)
None of the above done
clear
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question_answer22)
Which of the following is the vital component of macro environment?
A)
Social environment done
clear
B)
Natural environment done
clear
C)
Economic environment done
clear
D)
Religious environment done
clear
E)
None of the above done
clear
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question_answer23)
Which of the following constitutes the natural environment?
A)
Natural resources done
clear
B)
Ecology done
clear
C)
Climate done
clear
D)
Geographical distribution done
clear
E)
All of the above done
clear
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question_answer24)
Which of the following is tool for auditing an organisation and its environment?
A)
SWOT analysis done
clear
B)
PEST analysis done
clear
C)
Forecasting done
clear
D)
Both [a] and [b] done
clear
E)
None of these done
clear
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question_answer25)
Which of the following is an internal factor?
A)
Strengths done
clear
B)
Threats done
clear
C)
Opportunities done
clear
D)
All of these done
clear
E)
None of these done
clear
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question_answer26)
The PEST factors include
A)
political factors done
clear
B)
economic factors done
clear
C)
socio-cultural factors done
clear
D)
technological factors done
clear
E)
All of the above done
clear
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question_answer27)
Which of the following is not a part of an organisation's micro environment?
A)
Government legislation done
clear
B)
Suppliers done
clear
C)
Competitors done
clear
D)
Customers done
clear
E)
None of the above done
clear
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question_answer28)
Which of the following can be considered to be external to a company's internal environment?
A)
Finance done
clear
B)
Production done
clear
C)
Accounting done
clear
D)
Marketing intermediaries done
clear
E)
None of the above done
clear
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question_answer29)
For many marketers, political forces can be
A)
easily ignore done
clear
B)
easily influenced done
clear
C)
easily recognized done
clear
D)
beyond any control done
clear
E)
None of the above done
clear
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question_answer30)
Micro environment refers to the forces that are close to the ......... and affects its ability to serve its customers.
A)
consumers done
clear
B)
marketers done
clear
C)
company done
clear
D)
environment done
clear
E)
None of these done
clear
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question_answer31)
Which of the following is not a controllable factor of the marketing environment?
A)
Firm's policy done
clear
B)
Government factor done
clear
C)
Marketing policy done
clear
D)
All of the above done
clear
E)
None of the above done
clear
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question_answer32)
Which of the following factor is not a direct factor of the marketing environment?
A)
Labour policy done
clear
B)
Selling policy done
clear
C)
Marketing policy done
clear
D)
All of the above done
clear
E)
None of the above done
clear
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question_answer33)
A method of comparing the internal capabilities of an organisation with the demands and challenges of its external environment is referred to as
A)
SHOT analysis done
clear
B)
SWOT analysis done
clear
C)
stakeholder analysis done
clear
D)
shareholder analysis done
clear
E)
Both '3' and '4' done
clear
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question_answer34)
Which of the following is an element of an organisation's internal environment?
A)
Competitors done
clear
B)
Empolyees done
clear
C)
Wholesalers done
clear
D)
Retailers done
clear
E)
Both [b] and [c] done
clear
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question_answer35)
The Letter T in PEST stands for
A)
Treats done
clear
B)
Technological done
clear
C)
Teacher done
clear
D)
Table done
clear
E)
All of the above done
clear
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question_answer36)
SWOT analysis does not contain this
A)
strength done
clear
B)
weakness done
clear
C)
opportunity done
clear
D)
talent done
clear
E)
All of the above done
clear
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question_answer37)
Study of marketing means [BOB PO 2010]
A)
study of economic, political, cultural and technical environment done
clear
B)
study of the company's markets potentials and competition done
clear
C)
study of current developing trends done
clear
D)
study of employee's potential done
clear
E)
study of sales person's potential done
clear
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question_answer38)
SWOT analysis is the analysis of [BOB PO 2010]
A)
strengths, weaknesses, occupation and threats done
clear
B)
strengths, weaknesses, opportunities and threats done
clear
C)
sales, weaknesses, occupation and threats done
clear
D)
strengths, weaknesses, occupation and tests done
clear
E)
None of the above done
clear
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question_answer39)
Which of the following is least likely to be associated with a firm's macro-environment?
A)
Study of the changing birth rate done
clear
B)
Analysis of household savings ratios done
clear
C)
A new staff incentive scheme done
clear
D)
Cultural convergence done
clear
E)
None of the above done
clear
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question_answer40)
Situation analysis is useful for [PNB Clerk 2010]
A)
SWOT analysis done
clear
B)
analysis of sales person's performances done
clear
C)
analysis of capital markets done
clear
D)
All of the above done
clear
E)
None of the above done
clear
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question_answer41)
Good competition helps in [SBI Clerk 2012]
A)
better technology done
clear
B)
more market share done
clear
C)
rise in profits done
clear
D)
bigger branch network done
clear
E)
improved customer service done
clear
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question_answer42)
Marketing opportunities mean [SBI Clerk 2012]
A)
rope for marketing done
clear
B)
proper and effective training done
clear
C)
market planning done
clear
D)
availability of sales outlets done
clear
E)
market data done
clear
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question_answer43)
Market space means [SBI Clerk 2012]
A)
place where goods are sold done
clear
B)
trade fairs and meals done
clear
C)
road shows done
clear
D)
scope available for selling done
clear
E)
competition done
clear
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question_answer44)
Market information means [SBI Clerk 2012, 08; PNB Clerk 2010]
A)
knowledge level of DSAs done
clear
B)
information about marketing staff done
clear
C)
information regarding share market done
clear
D)
knowledge of related markets done
clear
E)
latest knowledge about technology progress done
clear
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question_answer45)
The internal marketing environment includes
A)
the human resource department done
clear
B)
the operations department done
clear
C)
the accounting and finance department done
clear
D)
the research and development department done
clear
E)
All of the above done
clear
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question_answer46)
The objective of social marketing concept is
A)
the large market with active target audience done
clear
B)
realisation of maximum profits through service of society done
clear
C)
customer satisfaction and welfare of customer done
clear
D)
Both [b] and [c] done
clear
E)
None of the above done
clear
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question_answer47)
Marketing strategy means
A)
new ideas to true more customers done
clear
B)
new methods to retain the customers done
clear
C)
new ways to contact the new customers done
clear
D)
new marketing techniques done
clear
E)
All of the above done
clear
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question_answer48)
Which of the followings are included in the business legislation of the legal environment?
A)
Corporate affairs done
clear
B)
Employee protection done
clear
C)
Consumer protection done
clear
D)
Sectoral protection done
clear
E)
All of the above done
clear
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