Banking Marketing Aptitude Market Segmentation Question Bank

done Marketing Segmentation Total Questions - 19

• question_answer1)
  Market Segmentation means dividing?                                                                  [SBI Ass. Clerk 2011]
  A)
  The marketing teams into small groups done clear
  B)
  The employees as per their grades done clear
  C)
  The product as per their usages done clear
  D)
  The product as per their life cycles done clear
  E)
  The market as per the tastes and needs of different groups. done clear
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• question_answer2)
  The Segmentation of market based on the gender of the customer is a type of ?
  A)
  Geographic segmentation done clear
  B)
  Demographic segmentation done clear
  C)
  Psychographic segmentation done clear
  D)
  Srio-cultural segmentation done clear
  E)
  Life style segmentation   done clear
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• question_answer3)
  Good marketing strategy envisages good and proper?                                                                    [SBI clerk 2012]
  A)
  Product distribution done clear
  B)
  Networking of branches done clear
  C)
  High pricing done clear
  D)
  Placement of counter staff done clear
  E)
   Relationship management     done clear
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• question_answer4)
        Customization results in ?
  A)
  Customer exit                 done clear
  B)
  Customer retention done clear
  C)
  Customer complaints done clear
  D)
  Better Balance sheet figures done clear
  E)
  Better technology      done clear
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• question_answer5)
  Market segment means grouping?                                                                                                [SBI] (2Ark 2012]
  A)
  The sales team done clear
  B)
  The customers as per their needs and tastes done clear
  C)
  Selling arrangements       done clear
  D)
  The counter staff done clear
  E)
  The back office staff     done clear
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• question_answer6)
                            Diversification is useful for ?
  A)
  Attaching more customers done clear
  B)
  Retaining existing customers done clear
  C)
  Increasing sales volume    done clear
  D)
  All of the above done clear
  E)
  None of the above  done clear
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• question_answer7)
  Diversification means?                                                                                                   [SBI Clerk 2009]
  A)
  Dividing the market into small segments done clear
  B)
  Dividing energy of the sales persons done clear
  C)
  Marketing of diverse products done clear
  D)
  All of the above done clear
  E)
  None of the above   done clear
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• question_answer8)
                              Social Responsibility of bank does not include
  A)
  Pollution Control done clear
  B)
  To provide job done clear
  C)
  To open a saving account            done clear
  D)
  Support facility done clear
  E)
  Public development programmer done clear
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• question_answer9)
  Life style of a customer includes
  A)
  Social status                   done clear
  B)
  Cultural value of customers done clear
  C)
  Perception of customers done clear
  D)
  Motivation done clear
  E)
  All of these done clear
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• question_answer10)
  Positioning of a product is based on-
  A)
  The price charged for the product done clear
  B)
  The promotional pitch for the product done clear
  C)
  Product characteristics done clear
  D)
  All of this done clear
  E)
  None of this done clear
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• question_answer11)
  In case of saving deposits in a bank, the user status will be of a bank?
  A)
  Second customer            done clear
  B)
  Regular customer done clear
  C)
  Potential customer           done clear
  D)
  First time depositor done clear
  E)
  All of these done clear
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• question_answer12)
  The idea behind Market Segmentation is?   [SBI Asso. 2015]
  A)
  Self-single product only done clear
  B)
  Appeal to the total Market done clear
  C)
  Group various customers into segments that have common needs or will respond similarly to marketing efforts done clear
  D)
  Spend less money done clear
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• question_answer13)
  Customisation Marketing means?  [SBI Clerk 2014]
  A)
  Testing done clear
  B)
  Making a few changes according to client requirement to an already existing product done clear
  C)
  Costing    done clear
  D)
  Production done clear
  E)
  All of the given option done clear
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• question_answer14)
  Market segmentation means?   [BOB P.O. 2011]
  A)
  Territory allocation  done clear
  B)
  Market space done clear
  C)
  Market place done clear
  D)
  Dividing the target group as per their needs done clear
  E)
  Sales person's group done clear
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• question_answer15)
  Lead generation is followed by?             [BOB P.O. 2010]
  A)
  Personal calls                done clear
  B)
  Presentation done clear
  C)
  Product designs             done clear
  D)
  Market segmentation done clear
  E)
  None of these   done clear
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• question_answer16)
  Marketing segmentation involves?    [BOB P.O. 2010]
  A)
  Dividing the salesmen into homogeneous groups done clear
  B)
  Dividing the employees into talent groups done clear
  C)
  Dividing the products        done clear
  D)
  Measuring the service level done clear
  E)
  None of these done clear
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• question_answer17)
  Market segmentation can be resorted to by way of?    [BOBP.O. 2010]
  A)
  Segmenting geographically   done clear
  B)
  Segmenting by age done clear
  C)
  Segmenting by income       done clear
  D)
  Only and (b) done clear
  E)
  All (a), (b) and (c) done clear
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• question_answer18)
  Market segmentation is useful for?    [BOB P.O. 2010]
  A)
  Targeting existing clients     done clear
  B)
  Identifying prospects done clear
  C)
  Preferential marketing      done clear
  D)
  Internal marketing done clear
  E)
  All of these                                                                                                                                          done clear
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• question_answer19)
  Find the correct statement?    [BOB P.O. 2010]
  A)
  Leads are better than prospects. done clear
  B)
  Leads are same as prospects. done clear
  C)
  Leads are easier to convert than prospects. done clear
  D)
  Prospects are easier to convert than leads. done clear
  E)
  None of these                                                                                                                           done clear
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