Banking General Awareness Marketing in Banking Question Bank

done Previous Years Questions - Marketing in Banking Total Questions - 81

• question_answer1)
  Modern styles to marketing include _______. (SBI 2010)
  A)
   digital marketing done clear
  B)
   tele-marketing done clear
  C)
   e-commerce                  done clear
  D)
   e-mails solicitation done clear
  E)
   All of these done clear
  View Solution play_arrow

• question_answer2)
  e-Marketing is same as ________.             (SBI 2010)
  A)
   virtual marketing done clear
  B)
   digital marketing done clear
  C)
   real time marketing done clear
  D)
   All of these done clear
  E)
   None of these done clear
  View Solution play_arrow

• question_answer3)
  Aggressive Marketing is necessitated due to _______.                                   (SBI2010)
  A)
   globalisation done clear
  B)
   increased competition done clear
  C)
   increased production done clear
  D)
   increased job opportunities done clear
  E)
   All of these done clear
  View Solution play_arrow

• question_answer4)
  Efficient marketing style requires       (SBI 2010)
  A)
   proper planning done clear
  B)
   good communication skills done clear
  C)
   team work done clear
  D)
   knowledge of products done clear
  E)
   All of these done clear
  View Solution play_arrow

• question_answer5)
  The sole aim of marketing is to ________.    (SBI 2010)
  A)
   Increase sales done clear
  B)
   Increase the number of employees done clear
  C)
   Increase profits done clear
  D)
   Increase production done clear
  E)
   All of these done clear
  View Solution play_arrow

• question_answer6)
  Consumer information sources are.   (SBI 2011)
  A)
   personal and commercial sources done clear
  B)
   public source done clear
  C)
   experiential source done clear
  D)
   All of the above done clear
  E)
   only [a] and [b] done clear
  View Solution play_arrow

• question_answer7)
  Effective selling skills depends on    (SBI 2011)
  A)
   Size of the sales team done clear
  B)
   Age of the sales team done clear
  C)
   Peer strength done clear
  D)
   Knowledge level of the sales team done clear
  E)
   Educational level of the sales team done clear
  View Solution play_arrow

• question_answer8)
  Leads can be best sourced from _______.  (IBPS 2013)
  A)
   Foreign customers done clear
  B)
   Yellow pages done clear
  C)
   Dictionary done clear
  D)
   List of vendors done clear
  E)
   Local supply chains done clear
  View Solution play_arrow

• question_answer9)
  What does Innovation in Marketing refer to? (IBPS 2014)
  A)
   Creating a new idea of thought done clear
  B)
   Discovering new products done clear
  C)
   Modifying an old idea to present needs done clear
  D)
   Exploring new ways of being competitive done clear
  E)
   All of the above done clear
  View Solution play_arrow

• question_answer10)
  Which of the following is known as cross selling by Banks?                            (IBPS 2011)

  (1) Sale of a debit card to a credit card holder

  (2) Sale of Insurance policy to a depositor

  (3) Issuance of Cash against Cheque presented by a third party

  A)
   Only (1)                        done clear
  B)
   Only (2) done clear
  C)
   Only (3)                        done clear
  D)
   Both (1) and (3) done clear
  E)
   All (1), (2) and (3) done clear
  View Solution play_arrow

• question_answer11)
  The target market for Debit Cards is ______.                  (IBPS 2013)
  A)
   All existing account-holders done clear
  B)
   All agriculturists done clear
  C)
   All DSAs done clear
  D)
   All outsourced agents done clear
  View Solution play_arrow

• question_answer12)
  Market Research is useful for ____. (SBI 2010)
  A)
   deciding proper marketing strategies done clear
  B)
   All agriculturists  done clear
  C)
   choosing the right products done clear
  D)
   choosing the sales persons done clear
  E)
   All of these done clear
  View Solution play_arrow

• question_answer13)
  Which is not a proper type of direct marketing                    [SBI 2011]
  A)
   boosting sales done clear
  B)
   having a focused approach done clear
  C)
   better customer contacts done clear
  D)
   Advertising done clear
  E)
   None of these done clear
  View Solution play_arrow

• question_answer14)
  Marketing size means                   [SBI 2011]
  A)
   getting new clients done clear
  B)
   interacting with strangers done clear
  C)
   Market survey done clear
  D)
   Area allocation done clear
  E)
   None of these done clear
  View Solution play_arrow

• question_answer15)
  Marketing of Banking is the responsibilities of                            [SBI 2011]
  A)
   sales staff only done clear
  B)
   back office staff only done clear
  C)
   front office sales staff only done clear
  D)
   all employees done clear
  E)
   None of these done clear
  View Solution play_arrow

• question_answer16)
  A prospect is a                [SBI 2011]
  A)
   business goals done clear
  B)
   document for marketing done clear
  C)
   potential buyer of a product or service done clear
  D)
   day-to-day function done clear
  E)
   None of these done clear
  View Solution play_arrow

• question_answer17)
  Marketing of goods is required if [SBI 2011]
  A)
   when goods become stale done clear
  B)
   demand > supply done clear
  C)
   supply > demand done clear
  D)
   supply = demand done clear
  E)
   None of these done clear
  View Solution play_arrow

• question_answer18)
  Selling is___.                                  [SBI2011]
  A)
   different from Marketing done clear
  B)
   a sub-function of marketing done clear
  C)
   same as Marketing done clear
  D)
   more than Marketing done clear
  E)
   All of these done clear
  View Solution play_arrow

• question_answer19)
  Good selling skills involves ________.     [SBI 2011]
  A)
   patience done clear
  B)
   perseverance done clear
  C)
   empathy done clear
  D)
   knowledge done clear
  E)
   All of these done clear
  View Solution play_arrow

• question_answer20)
  Online Marketing is the function of which of the following?                             [SBI 2011]
  A)
   Purchase Section done clear
  B)
   Production Department done clear
  C)
   IT Department done clear
  D)
   Designs Section done clear
  E)
   A collective function of all staff done clear
  View Solution play_arrow

• question_answer21)
  The key challenge to market-driven strategy is [SBI 2011]
  A)
   Selling maximum products done clear
  B)
   Employing maximum DSAs done clear
  C)
   Delivering superior value to customers done clear
  D)
   Being rigid to changes done clear
  E)
   Adopting short-term vision done clear
  View Solution play_arrow

• question_answer22)
  Generation of sales leads can be improved by                          [SBI 2011]
  A)
   Being very talkative done clear
  B)
   Increasing personal and professional contacts done clear
  C)
   Being passive done clear
  D)
   Engaging Recovery Agents done clear
  E)
   Product designs done clear
  View Solution play_arrow

• question_answer23)
  A Market Plan is                                         [SBI2011]
  A)
   Performance Appraisal of marketing staff done clear
  B)
   Company Prospectus done clear
  C)
   Documented marketing strategies done clear
  D)
   Business targets done clear
  E)
   Call centre done clear
  View Solution play_arrow

• question_answer24)
  Marketing channels mean         [SBI2011]
  A)
   Delivery objects done clear
  B)
   Sales targets done clear
  C)
   Delivery outlets done clear
  D)
   Delivery boys done clear
  E)
   Sales teams done clear
  View Solution play_arrow

• question_answer25)
  Social Marketing means               [SBI2011]
  A)
   Share market prices done clear
  B)
   Marketing by the entire society done clear
  C)
   Internet Marketing done clear
  D)
   Marketing for a social cause done clear
  E)
   Society bye-laws done clear
  View Solution play_arrow

• question_answer26)
  Service Marketing is the same as   [SBI 2011]
  A)
   Internet Marketing done clear
  B)
   Telemarketing done clear
  C)
   Internal Marketing done clear
  D)
   Relationship Marketing done clear
  E)
   Transaction Marketing done clear
  View Solution play_arrow

• question_answer27)
  Market-driven strategies include   [SBI 2011]
  A)
   Identifying problems done clear
  B)
   Planning marketing tactics of peers done clear
  C)
   Positioning the Organisation and its brands in the marketplace done clear
  D)
   Internal marketing done clear
  View Solution play_arrow

• question_answer28)
  Market segmentation can be resorted to by dividing the target group as per ________. [SBI 2013]
  A)
   Income levels of customers done clear
  B)
   Age of the employees done clear
  C)
   Needs of the sales persons done clear
  D)
   Marketing skills of the employees done clear
  E)
   Size of the Organisation done clear
  View Solution play_arrow

• question_answer29)
  Market Segmentation can be defined as  [SBI 2013]
  A)
   Segment, Target, Price done clear
  B)
   Sales, Target, Product done clear
  C)
   Segment, Target, Position done clear
  D)
   Sales, Time, Product done clear
  E)
   Service, Sales, Segment done clear
  View Solution play_arrow

• question_answer30)
  A marketing technique where marketer plays a specific role in a particular segment is called                      [SBI 2013]
  A)
   Mass Marketing done clear
  B)
   Niche Marketing done clear
  C)
   Strategic Marketing done clear
  D)
   Communication Marketing done clear
  E)
   None of these done clear
  View Solution play_arrow

• question_answer31)
  In Market segmentation which among the following is not an economic component?    [SBI 2014]
  A)
   Age done clear
  B)
   Gender done clear
  C)
   Income Level done clear
  D)
   Taxes done clear
  E)
   Only [a] and [b] done clear
  View Solution play_arrow

• question_answer32)
  Which of the following come under the ambit of Customer relationship management? [SBI 2017].
  A)
   Sales                done clear
  B)
   Marketing done clear
  C)
   Customer Service           done clear
  D)
   Technical support done clear
  E)
   All of the above done clear
  View Solution play_arrow

• question_answer33)
  Web marketing involves               [SBI 2011]
  A)
   Selling web cameras done clear
  B)
   Web advertisements done clear
  C)
   e-mail chatting done clear
  D)
   Browsing the web done clear
  E)
   Door-to-door canvassing done clear
  View Solution play_arrow

• question_answer34)
  The ultimate aim of Marketing is to provide [SBI 2011]
  A)
   More business to the Company done clear
  B)
   More profit done clear
  C)
   More staff done clear
  D)
   More production done clear
  E)
   More products done clear
  View Solution play_arrow

• question_answer35)
  Selling process includes                 [SBI 2011]
  A)
   Publicity done clear
  B)
   Lead generation done clear
  C)
   Cross-country contacts done clear
  D)
   Product Designing done clear
  E)
   Product Re-designing done clear
  View Solution play_arrow

• question_answer36)
  Market share means [SBI 2011]
  A)
   Paid up capital done clear
  B)
   Shares held by employees done clear
  C)
   Share of business volume as compared to other companies done clear
  D)
   Share price of the company quoted in the market done clear
  E)
   Sensex done clear
  View Solution play_arrow

• question_answer37)
  Market share can be increased by  [SBI 2011]
  A)
   increasing the number of sales persons done clear
  B)
   increasing the sales volume done clear
  C)
   increasing the products done clear
  D)
   increasing production done clear
  E)
   rewriting profits done clear
  View Solution play_arrow

• question_answer38)
  Online Marketing is mostly useful for marketing of                   [SBI 2011]
  A)
   saving accounts done clear
  B)
   credit cards done clear
  C)
   home loans done clear
  D)
   NRI deposits done clear
  E)
   business accounts done clear
  View Solution play_arrow

• question_answer39)
  Digital Marketing is similar to      [SBI 2011]
  A)
   online marketing done clear
  B)
   cold calling done clear
  C)
   web designing done clear
  D)
   market fore-cast done clear
  E)
   outdoor marketing done clear
  View Solution play_arrow

• question_answer40)
  'Value added services' implies  [SBI 2011]
  A)
   additional knowledge of marketing staff done clear
  B)
   service beyond normal hours done clear
  C)
   service with extra facilities done clear
  D)
   marketing agencies done clear
  E)
   overtime work done clear
  View Solution play_arrow

• question_answer41)
  Optimum results in marketing is possible through                       [SBI 2011]
  A)
   increased production done clear
  B)
   more number of products done clear
  C)
   more sales persons done clear
  D)
   motivated staff done clear
  E)
   more ATMs done clear
  View Solution play_arrow

• question_answer42)
  Mutual Fund business from existing customers can be canvassed by                [SBI 2011]
  A)
   Coercion done clear
  B)
   Cross-selling done clear
  C)
   Internal marketing done clear
  D)
   Outdoor marketing done clear
  E)
   Road-shows done clear
  View Solution play_arrow

• question_answer43)
  Marketing in banks has been necessitated due to                       [SBI 2011]
  A)
   globalisation done clear
  B)
   excess staff done clear
  C)
   nationalisation of bank done clear
  D)
   complacency among the staff done clear
  E)
   poor customer service done clear
  View Solution play_arrow

• question_answer44)
  Market Research is necessary for [SBI 2011]
  A)
   making proper marketing decisions done clear
  B)
   choosing the right products done clear
  C)
   selecting the right sales persons done clear
  D)
   All of these done clear
  E)
   None of these done clear
  View Solution play_arrow

• question_answer45)
  Marketing is the function of ____     [SBI 2012]
  A)
   Only Sales persons done clear
  B)
   Only counter staff done clear
  C)
   Only qualified persons done clear
  D)
   Top Bosses done clear
  E)
   A collective function of all staff done clear
  View Solution play_arrow

• question_answer46)
  The performance of a sales person depends on ____                                                [SBI 2012]
  A)
   Ability and willingness of the sales person done clear
  B)
   Incentives paid done clear
  C)
   Size of the sales team done clear
  D)
   Team leader's attitude done clear
  E)
   His aggressive nature done clear
  View Solution play_arrow

• question_answer47)
  Good marketing strategy envisages good and proper ____                            [SBI 2012]
  A)
   Product distribution done clear
  B)
   Networking of branches done clear
  C)
   High Pricing done clear
  D)
   Placement of counter staff done clear
  E)
   Relationship management done clear
  View Solution play_arrow

• question_answer48)
  Service Marketing is resorted to in ____  [SBI 2012]
  A)
   All MNCs done clear
  B)
   All production houses done clear
  C)
   Industrial units done clear
  D)
   Insurance companies and banks done clear
  E)
   Fish markets done clear
  View Solution play_arrow

• question_answer49)
  Customisation results in ___         [SBI 2012]
  A)
   Customer exit done clear
  B)
   Customer retention done clear
  C)
   Customer complaints done clear
  D)
   Better Balance Sheet figures done clear
  E)
   Better technology done clear
  View Solution play_arrow

• question_answer50)
  Aggressive Marketing is necessitated due to ____                      [SBI 2012]
  A)
   Globalisation done clear
  B)
   Increased competition done clear
  C)
   Increased production done clear
  D)
   Increased job and opportunities done clear
  E)
   Increased staff done clear
  View Solution play_arrow

• question_answer51)
  The best promotional tool in any marketing is ____                                                  [SBI 2012]
  A)
   Pamphlets done clear
  B)
   Newsletters done clear
  C)
   Word of mouth publicity done clear
  D)
   Regional Advertisement done clear
  E)
   Viral marketing done clear
  View Solution play_arrow

• question_answer52)
  Market information means __       [SBI 2012]
  A)
   Knowledge level of DSAs done clear
  B)
   Information about marketing staff done clear
  C)
   Information regarding Share market done clear
  D)
   Knowledge of related markets done clear
  E)
   Latest knowledge about technology progress done clear
  View Solution play_arrow

• question_answer53)
  The modern marketing concept asserts that 'marketing' starts with the product idea and ends with:     [SBI 2012]
  A)
   Production of Quality Product done clear
  B)
   Advertisement Campaign done clear
  C)
   Customer Satisfaction done clear
  D)
   Sale of the Product done clear
  E)
   Exchange of Money done clear
  View Solution play_arrow

• question_answer54)
  A situation in which consumer purchases are unplanned is called:                                 [SBI 2012]
  A)
   Latent demand done clear
  B)
   Impulse buying done clear
  C)
   Irregular demand done clear
  D)
   Unwholesome buying done clear
  E)
   None of these done clear
  View Solution play_arrow

• question_answer55)
  Marketing of goods experimentally in several carefully selected areas before releasing them on a wide scale is known as:     [SBI 2012]
  A)
   Sampling                      done clear
  B)
   Segmentation done clear
  C)
   Segregation                   done clear
  D)
   Test marketing done clear
  E)
   Grading done clear
  View Solution play_arrow

• question_answer56)
  Motivation in marketing means: [SBI 2012]
  A)
   Inspiring sales persons to talk more done clear
  B)
   Inspiring sales persons to sell more done clear
  C)
   Inspiring counter staff to talk more done clear
  D)
   Market size done clear
  E)
   Marketplace done clear
  View Solution play_arrow

• question_answer57)
  Setting price of a product based on the buyer's perceptions of value rather than on the seller's cost is known as [SBI 2012]
  A)
   Break Even Pricing done clear
  B)
   Target Profit Pricing done clear
  C)
   Cost Plus Pricing done clear
  D)
   Value Based Pricing done clear
  E)
   None of these done clear
  View Solution play_arrow

• question_answer58)
  Which one of the following best describes the term 'Negative Demand'?                   [SBI 2012]
  A)
   Consumers begin to buy a product less frequently done clear
  B)
   Consumers do not at all buy a product done clear
  C)
   Consumers are unaware or uninterested in a product done clear
  D)
   Consumers purchases vary on a seasonal basis done clear
  E)
   Consumers dislike a product and may even pay to avoid it. done clear
  View Solution play_arrow

• question_answer59)
  Uncertain outcomes involving the market for goods and services; such as the possibility of price declines or increases, changes in consumer preferences, and/ or changes in the nature of competition is called:                        [SBI 2012]
  A)
   Market Scope done clear
  B)
   Market Risk done clear
  C)
   Market Outlook done clear
  D)
   Market Outcome done clear
  E)
   Market Design done clear
  View Solution play_arrow

• question_answer60)
  Good competition helps in:           [SBI 2012]
  A)
   Improved customer service done clear
  B)
   Reduced sales done clear
  C)
   Improved brand image done clear
  D)
   More market share done clear
  E)
   Better customer profile done clear
  View Solution play_arrow

• question_answer61)
  The systematic gathering, recording and  analyzing of data with respect to a particular market is known as: [SBI 2012]
  A)
   Market Share done clear
  B)
   Market Segmentation done clear
  C)
   Market Profile done clear
  D)
   Market Research done clear
  E)
   Marketing Research done clear
  View Solution play_arrow

• question_answer62)
  Qualities essential in good marketing are __.                            [SBI 2014]
  A)
   aggressiveness    done clear
  B)
   pushy done clear
  C)
   perseverance                 done clear
  D)
   politeness done clear
  E)
   Only [c] and [d] done clear
  View Solution play_arrow

• question_answer63)
  Power in marketing channels is now with ___?                      [SBI 2014]
  A)
   Distributor                     done clear
  B)
   Manufacturer done clear
  C)
   Retailer                         done clear
  D)
   Wholesaler done clear
  E)
   Consumer done clear
  View Solution play_arrow

• question_answer64)
  If Marketing is done effectively, ___ is not required                       [SBI 2014]
  A)
   Advertisement done clear
  B)
   Publicity done clear
  C)
   Market Research done clear
  D)
   Market Segmentation done clear
  E)
   None of these done clear
  View Solution play_arrow

• question_answer65)
  Relationship Marketing is useful for [SBI 2014]
  A)
   trade between relatives done clear
  B)
   trade between sister concerns done clear
  C)
   cross-selling of products done clear
  D)
   preparing a list of relatives done clear
  E)
   There is no such term as Relationship Marketing done clear
  View Solution play_arrow

• question_answer66)
  Mark the incorrect statement         [SBI 2014]
  A)
   marketing has no relevance for public sector banks         done clear
  B)
   marketing has no relevance in Private Sector Banks done clear
  C)
   marketing has no relevance in Foreign Banks done clear
  D)
   All of these done clear
  E)
   None of these done clear
  View Solution play_arrow

• question_answer67)
  The key challenge to market-driven strategy is                           [SBI 2014]
  A)
   Selling maximum products done clear
  B)
   Employing maximum DSAs done clear
  C)
   Delivering superior value to customers done clear
  D)
   Being rigid to changes done clear
  E)
   Adopting short-term vision done clear
  View Solution play_arrow

• question_answer68)
  Market plan can be for                 [SBI 2014]
  A)
   a brand                        done clear
  B)
   a product done clear
  C)
   product line                   done clear
  D)
   All of the above done clear
  E)
   None of these done clear
  View Solution play_arrow

• question_answer69)
  Which among the following is one of the 7 O's in Framework in Marketing?     [SBI 2014]
  A)
   Orthodox                      done clear
  B)
   Occupation done clear
  C)
   Obnoxious                    done clear
  D)
   Operations done clear
  E)
   None of these done clear
  View Solution play_arrow

• question_answer70)
  The share of market means           [SBI 2014]
  A)
   Share price quoted in the market done clear
  B)
   Percentage share of business of the company, as compared to peers done clear
  C)
   Staff strength of the company done clear
  D)
   Share capital of the company done clear
  E)
   None of these done clear
  View Solution play_arrow

• question_answer71)
  Marketing is more required when   [SBI 2014]
  A)
   There is monopoly done clear
  B)
   Supply equals demand done clear
  C)
   Supply exceeds demand done clear
  D)
   Staff in excess done clear
  E)
   None of these done clear
  View Solution play_arrow

• question_answer72)
  A 'Push' marketing strategy necessitates  [SBI 2014]
  A)
   Good pushing strength done clear
  B)
   Lengthy talks done clear
  C)
   Collective effort done clear
  D)
   Aggressive marketing done clear
  E)
   None of these done clear
  View Solution play_arrow

• question_answer73)
  Meaning of Buyer Resistance in marketing is                           [SBI 2014]
  A)
   Exchange of products done clear
  B)
   Fight between buyer and seller done clear
  C)
   Buyer retracting the sale done clear
  D)
   Buyer's hesitation in buying the product done clear
  E)
   None of these done clear
  View Solution play_arrow

• question_answer74)
  Which of the following is not correct with regard to marketing?                         [SBI 2015]
  A)
   Marketing is management function done clear
  B)
   Marketing is a philosophy done clear
  C)
   Marketing is not related to business activity alone done clear
  D)
   Marketing means selling. done clear
  E)
   Objective of marketing is to achieve customer satisfaction; done clear
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• question_answer75)
  If a company wants to reach masses of buyers that were geographically dispersed at a low cost per exposure/ which promotional form company would choose?                               [SBI 2015]
  A)
   Advertising done clear
  B)
   Personal selling done clear
  C)
   Public relations done clear
  D)
   Sales promotion done clear
  E)
   None of these done clear
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• question_answer76)
  Anything can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need is called a(n).               [SBI 2015]
  A)
   Idea                             done clear
  B)
   Demand done clear
  C)
   Product                        done clear
  D)
   Service done clear
  E)
   None of these done clear
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• question_answer77)
  The process of evaluating each market segment's attractiveness and selecting one or more segments to enter is called____.                       [SBI 2015]
  A)
   Mass Marketing done clear
  B)
   Market segmentation done clear
  C)
   Market targeting done clear
  D)
   Market positioning done clear
  E)
   None of these done clear
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• question_answer78)
  Which of the following factors are the most popular bases for segmenting customer groups. [SBI 2015]
  A)
   Geographic done clear
  B)
   Demographic done clear
  C)
   Psychographic done clear
  D)
   Behavcoral done clear
  E)
   None of these done clear
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• question_answer79)
  A marketing technique where marketer plays a specific role in a particular segment is called -            [SBI 2015]
  A)
   Mass Marketing done clear
  B)
   Niche marketing done clear
  C)
   Strategic Marketing done clear
  D)
   Communication Marketing done clear
  E)
   None of these done clear
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• question_answer80)
  In Marketing Mix 4 P's Imply - [SBI 2015]
  A)
   Product, Price, Place, Promotion done clear
  B)
   Product, Price, Policy, Place done clear
  C)
   Place, People, Product, Promotion done clear
  D)
   All of the above done clear
  E)
   None of these done clear
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• question_answer81)
  The long term objective of marketing is-                          [SBI 2015]
  A)
   Customer satisfaction done clear
  B)
   Profit maximization done clear
  C)
   Cost cutting done clear
  D)
   Profit maximization with customer satisfaction done clear
  E)
   None of these done clear
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