Essays

Sproxil Inc, a world-class brand protection company recently announced the launch of its operations in India. With the help of its brand protection product, Mobile Product    Authentication™    (MPA™) the company will focus to check the growing drug counterfeiting in India.

The announcement was made by Dr Ashifi Gogo, CEO, Sproxil Inc. It enables consumers to verify the authenticity of a pharmaceutical product by sending the unique code on the drug as a free text message to the manufacturers, in real time.

 "Our MPA™ architecture combines secure interlocking technologies and makes counterfeiting unprofitable," said Dr Gogo. "This operation will be launched in Mumbai and Bengaluru initially, as more than 80 per cent of the Indian pharmaceutical manufacturers are based in the West and the South of India," said Dr Gogo. Brand and product pirates in Indian markets pose a significant risk to legitimate Indian manufacturers, leading to brand degradation, decrease in sales and consumer purchasing apprehension. Through Sproxil's offerings, companies can protect consumers from harmful products.