Essays

With rapid development of information and technology the visual media in the shape of cable TV, with multitudes of domestic ad foreign channels, have reached in almost every house. It plays vital role in molding the public opinion in various ways. It plays very crucial role in educating, and entertaining the masses. The cable TV has changed the means and modes of entertainment, education. Sitting before a television, one can pass and enjoy his free time, listening music, viewing movie, learning techniques of body building, hearing sermons of religious saints, learning about lives of wild animals, birds, water creature, knowing about space, and what not- During election period, one can know the positions of political parties, their leaders, happenings in all parts of the country and their impact on the election campaigning and all facts of electioneering, just sitting before the television.

Youngsters and teenage students are now-a-days seen viewing the channel  as per their likings, if some are viewing the music, some are seen quenching that thrust of knowledge, viewing channels like 'Discovery' or 'National Geographic History' etc. The image on the small screen thus have a significant impressions all, more particularly on the gullible children and on the teens. The young mil takes the reel as real and thus more often and more easily molded and motivated;! the visual media. The present-day fashion, hair dressing, sexual liberties, dating is awakening towards the right of children, awareness among the women to their rights are because of the role visual media is playing in the society.

                n a hysterical effort to excel from others, some channels are showing such scenes and images, which are of no importance and have an adverse effect on!, mind of viewers. Showing of sexual and rape cases, with minute details by the anchor, and showing brutal scenes of murder, the channels have crossed the limit ethics and morality. The TV coverage of massacre of a consumer fair organized Victoria Park Meerut including Gandhi Nagar Akshardham, Godhra's burnt railway bogies, with burnt and churned bodies of victims lying in the bogies and outside

coaches, create feeling of hatred among the communities, and motivate others wreak vengeance. Obsessed by the monoaim of making fast bucks, the channels are competing with one another to stoop to any kind of absurdity, without considered even for a minute as to what effect such visuals have on the society.

The Cable TV, is a boon or bane depends upon the impact it has on the society. Some of the programmes shown are healthy and some are very obscene. The government should control the cable TVs so that the unhealthy programmes are not telecasted.

Vocabulary

I. gullible—green, foolish, silly; 2. vengeance—vehemently, furiously, wildly 3. hysterical—beside oneself, distracted; 4. massacre—genocide, ethnic cleansing! 5. absurdity—inanity, folly, incongruity.