Pharmacy

Dabur India Ltd, India's leading natural health care company, has entered into an agreement with Mumbai-based Ajanta Pharma Ltd to acquire their Over-The-Counter   (OTC) energizer brand I   '30-Plus', stated a press release, "We are very happy to announce the acquisition of '30-Pius' brand,. For every .acquisition that we make, we look at synergies, which can complement Dabur's  existing portfolio. The acquisition of '30-Plus' is part of an aggressive strategy to build capability on the OTC healthcare business and I am confident that this transaction will help us in our endeavour to further strengthen our portfolio in this category," said FD Narang, Group Director, Dabur India Ltd.

30-Plus, launched in 1990 as an herbal energizer capsule, is one of the oldest and strongest health care energiser brands in ' the country It was a key brand for Ajanta Pharmaceuticals and was endorsed by Bollywood veterans like Jeetendra. The capsule was positioned as an energizing capsule for thirty-plus males and was an, instant hit among consumers in India. Dabur has identified healthcare as a key growth area for the future and is lining up a host of initiatives for this segment going ahead. Dabur is now focused on quickly seizing attractive opportunities this transaction has created towards increasing its presence in the OTC healthcare market.