We see that there is a great competition now in every field of life. To reach the prospective buyers there is a need of some type of approach. But contact with individual is impossible. This has made advertisements very much important.
Businessmen and manufacturers are the most beneficiary of advertisements. Advertisement makes people able to know about which articles being manufactured are on the sale in the market. If there is no advertisement people will not be able to know about various excellent products in the market. This is the reason for the huge investment on advertisement.
There are various ways for advertisement, but the cheapest and the most popular is newspaper publicity. TV, radio, cinema slides, hoardings, posters etc. are other different sources of advertisement. Small documentary films are also prepared by some manufacturers for their products as a means of advertisement.
But newspaper plays an important role for non product advertisement. If a firm wants to fill any vacancy in his establishment he will go for an advertisement in a newspaper to fill that vacancy. Like this matrimonial column and for sales column in the newspaper are serving as good sources of advertisement. Even the government tenders and legal notices are advertised in newspapers. Besides this cinema advertisements are also a part of a good newspaper.
Now a day advertisement is an art. The consumers are attracted more to the advertisement which is more attractive. There is a good scope in advertisement business now a day. Huge profits are earned by newspaper, radio and TV through advertisements.
Sometimes the advertisements deceive the people. The low quality products are presented as very high quality products. General public is not in a position to judge the quality, according to price. Poster pasting is a big menace; they disfigure the walls of beautiful buildings. Hoardings are curse to traffic movements. But inspite of all these problems advertisement has become a necessity and one cannot think without them.
